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Digital Engagement Marketing for International Recruitment: a Case Study Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

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Page 1: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

Digital Engagement Marketing for International Recruitment: a Case

StudyYalda Ahmadi,

International Communications Coordinator, International Marketing & Business

Development

Page 2: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

Why this session?

Page 3: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

BackgroundInternational marketing teamDomestic University Relations

Page 4: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

About VIU?Video:

www.youtube.com/watch?v=aB6qF-P3byQ

Page 5: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

The ProblemOnce upon a time…

Page 6: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

Our Philosophy Engagement Marketing

Page 7: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

Engagement MarketingEmails Phone callsSocial mediaIn-personCRM

Page 8: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

Results ExamplesStats

Page 9: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

Game time Questions:

Why did you enroll to this workshop?What pressing questions do you related to this

workshop topic?What current marketing projects are you

working on?How do you plan to use the knowledge from

this workshop?

Page 10: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

DebriefWhat is the next step for you?

Page 11: Yalda Ahmadi, International Communications Coordinator, International Marketing & Business Development

Thanks!Questions?