“AN ANALYTICAL STUDY OF FACTORS AFFECTING JOB

SATISFACTION & MOTIVATION WITH SPECIAL REFERENCE TO YAMAHA MOTORS INDIA PVT.

LTD.,”

Submitted by ISHA

MBA-IV01215903911

INDUSTRY PROFILE - AUTOMOTIVE

The Indian two wheeler industry is the world’s second largest with a market size of about Rs 100000 million.

In the fiscal year of 2010-11, 76% the of the total auto mobiles sold in the nation were two wheelers.

MAJOR PLAYERS IN THE INDUSTRY AND SALES ANALYSIS

COMPANY PROFILE(YAMAHA)

Type - Public Industry - Automotive Founded – July1,1955(Japan) Headquarter - Japan President - Hiroyuki Yanagi Employees – more than 2000

SALES MARGIN

COMPANY PROFILE(YAMAHA) Yamaha motors is amongst the most popular bike

manufacturers in India. The company has given some most successful bikes like RX100

to Indian roads and is a tough competitor for other biking giants. Presently 13 models are available from Yamaha's garage in India Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint-venture with the

Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake

becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC).

In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".

INTRODUCTION TO TOPIC

Motivation

can be defined as a stimulus, a drive or incentive in this case, that drives individuals to accomplish personal and organizational goals.

FACTORS AFFECTING MOTIVATION

Job satisfaction relates to people’s own evaluation of their jobs against those issues that are important to them

Determinants of job satisfactionEnvironmental

factors- Job content

- Occupational level- Pay and

promotion- Work group- supervision

Personal characteristics- Age- Sex

- Educational level- Marital

experience

LIMITATIONS

Time Sample size Organization’s resistance Lack of communication Response of the employees Limited resource materials biased

CHAPTER-3

Research methodology

RESEARCH METHODOLOGY

Research Design Descriptive

Universe of the study Employees of Yamaha motor India pvt ltd, fridabad

Method of data collection

Questionnaire, websites, journals

Sampling method Simple random sampling

Sampling size 60 employees

Data analysis techniques

Pie charts, tables

CHAPTER-4Analysis &

Interpretation

A. INTRINSIC FACTORS

1. Satisfaction level

8%

80%

12%

Managers

strongly disagree

disagree

neither agree nor disagree

agree

strongly agree

3%

83%

14%

Supervisors

strongly disagree

disagree

neither agree nor disagree

agree

strongly agree

INTRINSIC FACTORS

2. Interpersonal relations

4%4%

88%

4%

Managers

strongly disagreedisagreeneither agree nor dis-agreeagree

91%

9%

Supervisors

strongly disagreedisagreeneither agree nor dis-agreeagree

INTRINSIC FACTORS

3.Recognition

88%

12%

Managers

strongly disagree

disagree

neither agree nor disagree

agree

strongly agree

6%6%

89%

Supervisors

strongly disagree

disagree

neither agree nor disagree

agree

strongly agree

EXTRINSIC MOTIVATIONAL FACTORS

4. Salary

8%8%

76%

8%

Managers

strongly disagreedisagreeneither agree nor disagreeagreestrongly agree

20%

69%

11%

Supervisors

strongly disagreedisagreeneither agree nor disagreeagreestrongly agree

EXTRINSIC MOTIVATIONAL FACTORS

5. Responsibility

4%

64%

32%

Managers

strongly disagree

disagree

neither agree nor disagree

agree

strongly agree

3% 3%

86%

9%

Supervisors

strongly disagree

disagree

neither agree nor disagree

agree

strongly agree

EXTRINSIC MOTIVATIONAL FACTORS

6. Job security

4%

76%

20%

Managers

strongly disagreedisagreeneither agree nor disagreeagreestrongly agree

6%

65%

29%

Supervisors

strongly disagreedisagreeneither agree nor disagreeagreestrongly agree

FINDINGS

Working conditions are good. Opportunities are given for

advancement. Organization makes their employees feel

that their work is important for the organization.

Kaizen award ceremony. Employees are happy with the changing

culture (escort culture is vanishing and Japanese culture is coming).

SUGGESTIONS & CONCLUSION

Feedback has to be given on a regular basis.

Accountability of job needs to be increased.

Employee participation in policies decision

Management should encourage CFTs (Cross functional teams.

THANKYOU