ANOOP . PP13164BUSINESS UPDATE

CONTENTS Company detailsVision StatementYamaha ProductsSources of PromotionEmerging MarketsCompetitorsSWOT Analysis CSR

TYPE PUBLIC

FOUNDED ON OCT 12,1887

HEADQUARTERS IWATA SHIZUAKA,JAPAN

CEO GENICHI KAWAKAMI

NO OF EMPLOYEES 52,000

COMPANY DETAILS

Establishing ‘YAMAHA’ as the “exclusive and trusted brand” of customers by “creating kando”( touching their hearts).

VISION STATEMENT

Yamaha logo

Interesting facts

Yamaha to export sports bike to Japan from India.

- First in the history of Indian 2 wheeler market

- First shipment of 300 motorcycles with 150cc

Yamaha to make worlds cheapest bike - Called as nano of motorcycles - Price around Rs 27000.

YAMAHA -WORLD

FINANCIAL HIGHLIGHTS

Revenue US$15.9 billion Operating Income US$189.3 million Net Income US$ 225.5 million Market share of 3% in motor cycles and

16% in scooters. Company sales increased by 13.2 % for

the year January 2013

Yamaha products

Motorcycles Sport bikes Commuter Vehicles including scooters Recreational Vehicles — All-terrain vehicles and

snowmobiles Boats — Powerboats, sail boats, utility boats and

custom boats Marine Engines — Outboard motors, electric

marine motors, marine diesel engines Electric bicycles Automobile Engines Golf cars

OTHER YAMAHA PRODUCTS SOLD IN INDIA

Musical Instruments Piano’s , keyboards Guitar’s , DrumsElectronic and Entertainment

Instruments Speaker systems Headphones Blue ray players AV receivers and amplifiers

AMBASSADOR’S OF YAMAHA

JOHN ABHRAHAM DEEPIKA PADUKONE

Reasons for failure of Yamaha RD-350

Very less fuel efficiency - Around 13km per liter

More pollution - 2 stroke engine - Dual silencer

RX 100

RX 100 ( History )

First bike launched in the year 1985 First lightweight motorbike in India 100 cc bike 2 stroke engine Tough competitor for other biking

giants

SOURCES OF PROMOTION Television advertisements Newspaper advertisements Movies Uses of their Sports bikes Celebrities

Emerging markets

Yamaha is now concentrating on tapping rural markets for larger sales.

The two wheeler industry in India registered a de-growth of -0.2% Jan-April 2013) while Yamaha registered a 22% growth rate.

COMPETITORS HERO HONDA BAJAJ KTM TVS SUZUKI

SWOT Analysis

Strengths: Excellent branding, advertising Yamaha Motor Corporation has over 39,000

employees Produces long lasting products Well established and trusted

Weakness: Yamaha has narrow product line in Indian

market Lesser fuel efficiency

Opportunities: Products are cheaper than Honda Growing demand in the market Innovative products Banks are willing to give motorcycle credits

Threats: Increasing number of players in the market Raising raw material costs Lower reselling value than Honda

CSR Reduction of co2 emission from

manufacturing processes. Adopted 3R Concept ( Recycling, Reusing

and Reducing ) Beach clean up - 600 employees , family members,

and interested persons participated in the event in 2012.

THANK YOU !