Yasir Javaid MBE02111011Muhammad Amin MBE02103008

NPD Project

INTRODUCTION

Leather Connections (Pvt) Ltd established in Year 2000 and spread over 11 Ackers. Leather Connections (Pvt) Ltd is the largest Manufacturer and Exporter of Leather Belts and Accessories based in Lahore. Leather Connections (Pvt) Ltd have a huge Tannery, as well which caters to all the leather needs of the finished goods division.

Company Profile

Certifications

Leather Connections (Pvt) Ltd is probably one of the few companies to have acquired the integrated certifications for the following ISO Standards in a short time period of six months.

ISO 9001 ISO 14001 SA 8000

Joint Venture Partnership

Joint Venture Partnership We are official licensee of Porvair-International UK for Permair

Leather in Pakistan. Porvair has a continuing history of 30 years and have its agents in 46 different countries. Leather Connections is the largest manufacturing capacity of Permair Leather (Dry Finishing System) in the World.

Export Performance Trophy We are the consecutive winners of FPCCI best export performance

trophy for years 2002-2003, 2003-2004 and 2004-2005. Technical Expertise

Leather Connections (Pvt) Ltd works on imported fully automatic plant imported from Italy. Thus ensuring finest and consistent quality goods to match International Standards.

Product Line

Some of our large selling products are as follows: Leather Belts Gents Wallets Ladies Wallets Key Pouches Hard and Soft Briefcase File Folders Passport holders Cigarette Case Billfolds Card Holders and host of other products.

Competitive Edge

The salient features of our Printing Leather products are as follows:

Breathable Wipe clean Waterproof Scuff resistant. Non-Polish Leather Innovative Designs Cost Efficient Durable

Quality Focus

At Leather Connections (Pvt) Ltd every body is involved in continuous improve in the quality of the product .

Our skilled staff insures that the right product reached the customer with in the specified time limit.

Since Leather Connections (Pvt) Ltd is an export oriented unit therefore world class standards are implemented.

International Clientele

Leather Connections (Pvt) Ltd proud to be a perusal supplier for the biggest brands in Europe for example Mark & Spencer (UK), Bernini (USA) and any more.

Reference : www.leatherconnecitons.com

New Product Development Process

IdeaGeneration

IdeaScreening

ConceptDevelopmentand Testing

MarketingStrategy

BusinessAnalysis

ProductDevelopment

TestMarketing

Commercialization

Gap Analysis

Gap Identification Opportunity

Identification

Gap Diagram Identification

GAP

Trade off Analysis

Trade off Analysis

Trade off Analysis

Conjoint Analysis

Here is the Top ranking of leather products where customer want to buy these products at any cost where quality and size of the product measures.

Color Design Size Top Ranking

Model Ranking

Black Buckle Up Full Grain

35mm 8 9

Brown Buckle Up Full Grain

35mm 8 8

White Buckle Up Full Grain

35mm 8 7

ATAR Model

Application of ATAR MODEL Potential Market Awareness Trial Availability Repeat The Turnover of the Product that firm will

adopt in the year 1 is:8M (Target Customers)x.45 x .4 x .8 x .32x$50(Profit Margin) =

$18432000

Top Two Boxes Questions

 I will definitely use 50%

No  Yes

I will probably use 20% No  Yes

May I will use 15% No  Yes I will probably not use 10% No Yes I will definitely not use 05%

Total 100  Top Two boxes scores is 50%+20%=70% In reality our leather products will used by 1/3rd people. 70/3=23.33% LC Products users

Concept Statement

We have leather products with pure and synthetic leather products. We are the Largest importer exporter in Pakistan. We have following qualities in our leather products.

Quality Products Convenience Service Safe/Not dangerous Products

Concept Testing

We have done our survey all over the Pakistan and targeted to the leather users products. Customers who are using pure leather products and want to use in different or latest designs or fashion. We have quality leather products for our customers.

We fill following questionnaire from the customers. Will you try to buy our new leather products? Yes No Will you again to buy our new leather products? Yes No Are you satisfied with our new leather products? Fully Satisfied Probably Satisfied Not Satisfied

Full Screening Method

It is the last stage of evaluation phase. Here Leather Connection match our idea with our resources.

Here we use scoring model to match the idea with our resources.

If anything increase the limits of our resources policy which done by our higher management. We include it in culling Factor.

Veto/Culling Factors: Technical Equipment 1x5=5 Probable Service Life 5x5=25

Above two factors are culling factors which can cancel our project.

 

Conclusion  SWOT Analysis: Conjoint Analysis: Trade off Analysis: ATAR Model: Top Two Boxes Question: Concept Statement:

Recommendation

No R&D Department No Modern Equipments No Feed Back from Customers No Outlets over the Country