MOBILE ROI DELIVERED

About Ybrant

GLOBAL

TECHNOLOGY

PARTNERS

• 16 local offices • 50 national markets • 500+ agencies and brands

• Proprietary tools • Auto-Optimization • API and data integration

• Display Exchange Seats • Facebook Preferred Developers • Microsoft Sales House

We have a winner!

It works better

It works better

• One banner per frame

• Banner size is 12%

of screen size

• Eye movement is

top-down in a single path

• Touch has its “touch”

Mobile display CTR: 5-12 times bigger than web

THE OFFERING

Smartphone/tablet + touch

• Quality Smartphone and tablet Traffic*

• Brand Safety

• CPC Model

• Site List on Demand

• Media Channels:

etc…

Fashion Sport Gaming

Health Lifestyle Tech

Business Education Music

Travel Weather Shopping

* We have feature phone traffic as well

Optimization and targeting

Basic Targeting

Additional Parameters

Customized per Objective

• Specific days/hours • Channels • Geo-targeting

• Device • Operating System • Carrier •3G/Wifi

• Mobile Site • Social Landing Page • Branding • Sales/Leads/Downloads

Pixel Tracking Capabilities

Mobile Services

• AdCenter – reporting stats

• Landing Pages: production, hosting and optimization

• Conversion Tracking

• Support for Pixels

• Dedicated performance Campaign Managers

Ybrant AdCenter

• Unified User Interface Access to all activity on all platforms • Cross-Platform Optimization Runs only on the suitable sources for relevant audience • Multiple Reports Fast and effective overview of all digital buying in one place

Campaigns

ROI

Mobile CRM

• Lead Database Total vs. verified leads • Landing Page Service We host / advertiser hosts LP with Ybrant API

• Real Time Data Automatic and instant adding of new leads

App Download Tracking

App Download Tracking

Simple Set-Up • Use SDK to simplify the integration of conversion tracking with publishers and advertisers • Plug & play Android or iOS SDK into your mobile apps • Update the app on the Appstore/Play Store

Simple Tracking • An intuitive dashboard to track sources for highest click-to-install rate • Track specific events within applications (e.g. in-app purchase or service registration) • Optimize campaigns for installs and layered actions • Provide advertisers with in-depth campaign info

The “Brandformance” approach

Brands need results, not just clicks

• Mobile performance for brands • Optimizing media by post-click performance

Media mix in web campaigns Pure mobile: App downloads

Promoting App Downloads

App Banner * Banners are Static or Animated

CTR: 0.5-1.2%

Click to Call

Direct to Call Center

Click to video

Play full video

Mobile Optimization

Pixel Tracking and Macro Data Optimization

• Stage 1 - Pixel

• Stage 2 - Monitor

• Stage 3 - Analyze

• Stage 4 - Execute

Stage 1 – Pixel Optimization

• Tracking codes for: - Fill form

- Click to Call

- Click to Video

- Etc.

• Implementation by advertiser or Ybrant hosting

• Integrated via mobile page or server

Stage 2 – Monitor

• Traffic to mobile page via actions (fill lead box, etc)

• Action triggers advertiser’s server to send pixel to Ybrant server

• Ybrant collects macro data and pub id’s

Stage 3 - Analyze

• Data from pixel:

- Publisher id/traffic source id - Connection type ( 3G/wifi) - Platform ( iOs, Android) - Device type (iphone 4 ,ipad 2) - Creative id - Conversion timestamp

Servers analyze most converting traffic sources & targeting

Stage 4 - Execute

• Data process

• Exclude non-converting traffic

• Optimize targeting

Publisher A

Publisher B

Publisher C

Publisher D

Publisher B

Publisher D

Mobile to Social

Traffic to Facebook mobile page

BOOST FACEBOOK CAMPAIGNS

Facebook is Mobile

Facebook Announcement, September 2012:

• 1 Billion monthly active users

• Over 50% of users use mobile to access Facebook

Brand Timelines are Mobile

• Most Facebook campaigns lead to Timelines

• Facebook mobile site/app adjusts all pages

(Screen size and resolution)

• Advertiser promotes page to mobile sites and app

Web Timeline On mobile browser

Target Mobile Users

Android iOS Feature Phones

Click to Facebook or Mobile Web

Users see and click a mobile ad to

Facebook page

User redirected to a click URL which detects if the user has the Facebook application on

his device

No Facebook app installed

Facebook app installed

Opens the page on Native app

Opens the page on mobile web

Important Product Notes

• Works on iOS and Android OS version 4+

• Advertiser must provide their Facebook page id

• Works for Timelines only (not for Facebook apps)

Facebook Analytics Tracking

• Facebook control panel

• “Like” sources counted

• Mobile “likes” counted

Facebook Mobile – How to?

What • Add mobile media in all Facebook

campaigns with Timelines. Double your user reach

Where • Mobile banners on apps and sites

with channel targeting

How • CPC model. Pay for clicks ending in

Facebook

Easy • GIF banner

Rich Media Floating Ads

Rich Media Platform

• Standalone platform for agencies

creating rich media ads for mobile

• Very simple to use – drag & drop

• Agencies can open account for

self-production of mobile ads

• Built-in option to send final version

of the ad for advertiser approval

http://studio.justad.tv/?mId=MzEy&bg=0

Landing pages – Full Service

• Choose the right offer

• Produce the right content

• Host the mobile page

• Optimize for best results

Advertisers/Agencies Buy Media

Media is monitored by: CTR CPC Cost per Engagement

They buy clicks!!!

Social Blind Premium Networks Search

But they want post-click results

Conclusion: More smartphone clicks in campaign mix!

Value of click: Engagement Conversion Action

THANK YOU