FACEBOOK MARKETING

GLOBAL

TECHNOLOGY

PARTNERS

• 16 local offices • 50 national markets • 500+ agencies and brands

• Proprietary optimization tools • Reporting API and data

integration

• Facebook Preferred Developers • Microsoft Sales House • Display RTB partners

About the company

Partners and clients

Agencies

Brands

Why us?

State-of-the-art technology

• Day-part Targeting

Choose the best time and day for your campaigns

• Pacing Tool

Assure 100% evenly-distributed delivery on your CPC campaigns

• Auto-multiply Tool

Divide, target, and concord ad versions

• Advanced Optimization Tool

Keep only the best-performing ads, based on client ROI

• Advanced Reporting System

Providing complete transparency and visibility to clients, with custom reports and sub-user capabilities

Why us?

Best Service Available

• Premium and Marketplace targeting and campaign management services

• One of the most advanced and effective ad management tools available in the market

• Proven highly-skilled and efficient team

• A performance-oriented company, measuring ROI to assure campaign success

• Creative factory to generate for each ad and campaign the most effective creative ads (with client approval)

• Tailor-made SLA to wrap up all needs at the exact timing and services that each client can wish for

Social CRM

Allows brands to identify their target audience and segment them based on

user likes, interests, loyalty, consuming habits,

demographic targeting, etc

Facebook allows companies to tackle digital challenges

Facebook’s true power

Customer Service

Allows brands to be in direct contact with their clients, and to provide

them with effective and tailor-made solutions

where applicable

Audience Monetization

Allows reaching the audience through friend recommendations, multiplying purchase intent by 4.

Fans are 51% more likely to purchase a product from a brand

that they’ve "liked"

Selecting Ad Types

+ Targeting Objective

FB offers many targeting options.

Knowing your brand’s

demographics is the right place to

start

New Audience, Engagement, Awareness,

Conversions, Views, Traffic,

Etc.

Selecting Ad Types

& Premium Marketplace

Premium Ads are oriented for advertisers and

brands looking for branding, launching

new products, or simply increasing engagement to an already established

fan-base

Marketplace Ads are oriented for fan acquisition, driving traffic app installs,

performance, long term goals,

for all goal-driven companies and

brands

Selecting Ad Types

Run Marketplace ads to grow a fan base

Use Premium to reach a broad audience for campaigns, events and product launches

Use Premium to reach and engage more fans with your Page posts

PREMIUM ADS

Premium Possibilities

Placements • Right Hand Side

• News feed

• Mobile News feed

• Log out experience

Pricing Model • CPM (1,2,3)

• Daily fix for country reach (4)

3 Main Types • Premium Ads

• Premium Sponsored Stories

• Premium Ads/Stories from Page Posts

MARKETPLACE ADS

Marketplace Possibilities

Placements • Right Hand Side

• News feed

• Mobile News feed

Pricing Model • CPM

• CPC

3 Main Types • Marketplace Ads

• Marketplace Sponsored Stories

• Marketplace Ads/Stories from Page Posts

Capabilities:

• Multiple Versions

• Auto-optimization

• Data Mining

• Pixel Tracking

• Day-Parting

• Page Analysis

• Rich Reports

John Smith

Leverage user data to create,

track and optimize ads

Working with API access

Social Ads and Stories Guide

Request our Guide for: • Placements

• Ads vs. Stories

• Upload and optimization

• Ad specs

• Best use cases

• Who sees the Ads

• What the Ads include

• FAQ

Ybrant digital is the best option to achieve the most demanding goals for you and your clients

THANK YOU