ycis presentation
DESCRIPTION
Social Media MarketingTRANSCRIPT
Shanghai, September 5, 2011
Yew Chung International School of Shanghai
Embracing and Engaging Our Children
Through Global Education
Warming up
How many International Schools are in Shanghai?
A: 25 B: 28
How many expat children attend schools in Shanghai?
A: 21,000 B: 24,000
Ready?
What is the first thing parents do
when deciding to relocate to Shanghai?
Education for our children
Housing for our family
Google search “Shanghai International School”
How do we get mothers and fathers
emotionally excited about YCIS –Shanghai?
What is stronger than the seal of approval from a mother?
Our best marketers are our parents
Primary Social MediaObjectives
Reach prospective parents and other influencers such as current parents through new social media avenues
Expand the reach of existing social media programs in reaching prospective students
Mobilize our alumni to assist in student recruitment through social media
Social Networks
People ask questions in social media; besides, you get a chance to answer these questions and create brand awareness amongst parents, competitors, existing students, etc.
Monitor and Engage in Microblog Conversations
Eblasts Banner Ads & Newsletters
School Mascot “Hi Marshmallow!”
Blog Posts/Tours/Contests
Videos/Podcasts/Photography
Social media marketing is not simply setting up a Facebook Page, Twitter account or Weibo account.
A thoughtful goal is needed and so is our social media strategy. Engaging our parents in social media and empowering them to promote YCIS Shanghai can lead to high growth in brand awareness and ROI.
• Create content worth sharing• Encourage appropriate content from students & parents• Join the conversation• Use relevant tools such as events for “Open House”• Use social ads with demographic targets (target students by age, education level & country)• Use API to integrate our website• Get help from alumni
Connecting the School Community On A Social Networking Site
Our ultimate goal…
Thank you!