year 11 gcse media studies final revision booklet

Haggerston School, 2013

Visit http://musicpressexam.blogspot.co.uk for more info and help!

Year 11 GCSE Media Studies FINAL REVISION GUIDE

NAME:

REMEMBER TO VISIT http://musicpressexam.blogspot.co.uk if

you need any help! Leave a comment and Mr Sloan will get

back to you!

Contents:

1. Online Web pages

2. Technology

3. Terminology

4. Theory

5. Exam question help

http://musicpressexam.blogspot.co.uk/



Can you label these web pages correctly?



NEW MEDIA TECHNOLOGIES + SOCIAL MEDIA:

Advantages of

• Collectable

• Cheap ?

• Regular (fortnightly or monthly)

• Keeps you updated with the latest news.

• Makes you feel part of a group (of similar music fans).

• The reading can be shared easily amongst a group

• Posters and photos of your heroes !

• Portable (carry it with you anywhere)

• Free CDs / tangible (you can hold it!)

• Good quality (printing and also the journalism )

Advantages of

•

• Updated more frequently

• Free / cheaper (both for consumers and producers)

• Can be linked to your social networks.

• More interactive (can comment instantly)

• Videos and audio visual media content

• More attractive and appealing generally ?

• Can be accessed globally

• Users (and new bands) can upload to the magazine quickly (WEB 2.0)

There must be more! What else can you think of?

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vmLnP9hSCQOJDM&tbnid=pcSE5MCTndB9YM:&ved=0CAUQjRw&url=http://www.nationalmediamuseum.org.uk/PlanAVisit/Exhibitions/LifeOnlineExhibition/PermanentGallery.aspx&ei=ro-cUZr4KemX1AW7rYCgDg&bvm=bv.46751780,d.ZGU&psig=AFQjCNG4zmL4y-D25QQqWqwPw8VzdyL5Pw&ust=1369301244234336

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=4vVtzo3qpmmluM&tbnid=QA52JTUNPFg-fM:&ved=0CAUQjRw&url=http://jakdesigns.co.uk/page3.htm&ei=ZI-cUdPeE-Xz0gWn0ICICw&bvm=bv.46751780,d.ZGU&psig=AFQjCNGQpzXIWlSro8o99M6KKhQ50iGjng&ust=1369301197011849



What are the advantages or how could your magazine take

advantage of these new technologies? What will they allow

you to do?

Ipads/ iphones /tablets

Youtube + Tumblr

ANY OTHERS?

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=84U-7ed6cPlb6M&tbnid=_Kd48hTZW5rKFM:&ved=0CAUQjRw&url=http://www.prolificnorth.co.uk/2013/01/men-readers-dont-like-facebook-only-comments-change/&ei=2ZKbUaXON-z30gWcjoDwCA&bvm=bv.46751780,d.ZGU&psig=AFQjCNFuCbt0_qO0W6lPwRtsO6t5yNr_mA&ust=1369236556647083






USING MEDIA TERMINOLOGY:

To get a C or above you must show the examiner that you can use Media words regularly and

accurately in your exam. You can use them as often as you like and you can try and mention them as

much as possible in every question.

mass market

niche market

Demographic

Target Audience

consumer



Practice using these words in a sentence with something to do with the music press:

INTERACTIVITY:

NICHE MARKET

INDEPENDENT PUBLISHER

UNCONVNTIONAL ELEMENTS

STEREOTYPICAL REPRESENTATION

DIRECT MODE OF ADDRESS

CONVERGENCE

SYNERGY

HOUSESTYLE



MEDIA THEORY Examiners are impressed if you can use some media theory but don’t feel you have to use it

(if you need to refresh your memory or knowledge of these look on the blog or in your books!)

DYERS’ STAR THEORY:

1. Star as construction

2. Star as commodity

3. Star as ideology:

You could work this into your exam by explaining in Question 1 the appeals of stars to the audience

and in Question 2 when you are explaining how you will use star’s to appeal to your audiences.

MULVEYS’ MALE GAZE THEORY / GOFFMANS THEORY OF THE

OBJECTIFICATION OF WOMEN

Although these theories were first used in relation to film and advertising they still hold relevance to

the way women are represented in print and online publishing today.

You could use this in Question 2 when explaining your own ideas for a magazine and how it will

offer better representations of women (and possibly men). You might be able to work it into

question 1 as well.

WEB 2.0 : (yeah I know its not really a theory but a trend / buzzword, but it will do!)

This basically refers to how the internet nowadays is way different to the old version. Now we can

upload and contribute our own productions to the net and this allows us all to feel good about

ourselves and feel that we are part of a big happy family.. well sort of!

Talk about this in q2 (when explaining all your ideas for audiences to get involved) and possibly in q4

if it’s about new technologies.

USES AND GRATIFICATIONS THEORY: Audiences use the media in 4 key ways

ENTERTAINMENT

INFORMATION

PERSONAL IDENTITY

SOCIAL INTERACTION

In what ways do magazines offer all of these 4 things to

their audiences ?

How will your magazine give these things to its audience?



Here write down everything you know about that is to do with the music press within the 4 key

areas of Media Studies:



RESPOND IN ROLE - In the exam you are working for a media company and you need to

sound like it. “Having looked at the brief we have decided to create a new page called…”

RESPOND AND QUOTE THE BRIEF: - say things like “ I noticed that in your brief you asked “

how can we connect with the audience” so we have designed a new app for the ipad that

enables the audience to do this.”

USE MEDIA TERMINOLOGY: I cannot stress this enough!! If you don’t use media terminology

you are just someone who hasn’t studied the media. In all your other subjects you use words

that are specific to that course. Media is the same! At the very least Genre / Conventions /

target audience / Connotations / Stereotype… but you should aim for at least 5 terms per

question

SPEND THE SAME AMOUNT OF TIME ON EACH QUESTION: Don’t spend ages colouring the

web page in and then forget to answer q4 !! They are all worth the same so even though you

enjoy drawing more don’t spend more time on it !

PRACTICE WRITING YOUR ANSWERS WITHOUT NOTES BEFORE THE EXAM: You must

practice drawing your a3 design on paper in a 20 minute time limit otherwise its not going to

happen in the exam! The same goes for the other questions!

STATISTICS: Q1 will be something knowledge based. Get some easy to remember facts (3

max) and write them down !!! This way the examiner knows you have done some research !

EXAMPLES EXAMPLES EXAMPLES !! The examiner does not want to hear what you have just

come up with off the top of your head they want to know what you have found out from

research over the last few months. Especially in questions 1 and 4 you must quote examples

of actual magazines and websites that show the thing you are talking about:

E.G “From my research I have seen that the NME uses a direct mode of address and catchy

headlines to appeal to its audience. For example the headline “Yeesus is back” referring to

Kanye Wests new album.”

SELL YOUR IDEAS AND EXPLAIN WHAT EFFECT THEY WILL HAVE ON THE AUDIENCE

GIVE A DETAILED BREAKDOWN OF YOUR TARGET AUDIENCE:

Not just this is aimed at everyone! Or this is aimed at men and women who like music. Look

at examples of Target Audience Profiles and create one like that ! Practice!



What are the questions going to be??????

These are our best guesses -Generally speaking they will probably be:

Q1: KNOWLEDGE OF MAGAZINES print +online (recent trends and examples of

existing magazines: why do they appeal what have they done to get a larger

readership?)

Terminology:

Theory:

Q2: YOUR OWN PITCH (sell you ideas! / how will you meet the requirements of

the brief)

Terminology:

Theory:

Q3: THE WEB PAGE DESIGN ( drawing of full page with some colour)

Terminology:

Theory:

Q4: IDEAS FOR ONLINE MARKETING OR INDEPENDENT VS MAJOR PUBLISHING

HOUSE:

Terminology:

Theory:

year 11 gcse media studies final revision booklet

Documents

haggerston

2013visit

music press

media terminology

web 2

media

audience

theory