View of La Palma

Date of Incorporation October 26, 1955Form of Government Council/ManagerArea 1.9 square milesMiles of street 31Population 16,205Median Age 40.7Average Household Size 3.16Average Household Income $104,987Per Capita Income $33,467Registered Voters 7,281Total Assessed Valuation $1,673,970,266Number of Businesses 480Number of Parks 4Number of Public Schools 5Households 5,058Median Home Value $491,774 SOURCE ESRI JUNE 2008/CITY OF LA PALMA/STATE DEPT OF FINANCE

Where Tradit ion and Vision Come Together

Where Tradit ion and Vision Come Together

A Snapshot ofLa PalmaBusiness. There is quite a lot of business going on in La Palma. A vibrant and dynamic business community is one of the City’s top priorities and focuses. Essential for the financial health and prosperity of the city, local small businesses provide residents with excellent services, convenience, and high quality goods. Large, corporate and regional companies contribute significantly to La Palma’s robust business environment. La Palma’s strong tax base is supported largely by the Centerpointe Business Park strategically located just north of the Artesia Freeway at Valley View Street and Orangethorpe Avenue. Centerpointe features Class A office towers, restaurants, a hotel, low rise offices and convenient retail uses. Nearby are ware-housing and distribution facilities serving local and regional markets. Corporations who have selected La Palma as their place to do business include: Arco, Kaiser Permanente, USA Today, ADP, Honeywell, Southern California Edison, Unisource, and Kellogg’s.

Community. There is a great sense of community in La Palma and it shows. Residents and businesses alike all take pride in the strong sense of community in La Palma. Community pride shows in our clean and well maintained residential neigh-borhoods and streets, attractive parks, and a variety of vibrant community events. In 2008, La Palma was named the “Best Small City to Raise a Family in Orange County” by Parenting OC Magazine”. In 2007, Money Magazine selected the City of La Palma as the 16th best small American city in which to live. CNNMONEY.com reported that “La Palma offers a strong sense of community, a receptive local government and one of the lowest crime rates in Orange County. It’s easy to see why residents pride themselves on their quiet, friendly neighbor-hoods…” Through planning and foresight the City fathers and administrators have insured that there is a great balance between quiet residential neighborhoods, and places to work, to go to school, to shop and to enjoy life.

Tradition. There is tradition abounding in La Palma. Citizens and government all have a genuine interest in La Palma’s history and ongoing City events and traditions. Before it was named the City of La Palma, the town was known for years as “Dairyland” as the dairy industry thrived in the area for nearly a century. It was the local dairymen that founded the City in 1955. In 1965, La Palma was touted as the model “City of Vision” and the name was changed to the City of La Palma with the sentiment and theme enduring today. Born out of early traditions, the City and its residents celebrate “La Palma Days” annually with a parade and recreational festivities. Also, the July 4th Fitness Run for Fun and the Memorial Day Celebration are other civic events that are highly attended by La Palma residents and visitors.

Location. There is a benefit to locate in La Palma. Strate-gically located in Northwest Orange County, La Palma has convenient freeway access to and from the Artesia Freeway (91), which acts as the major freeway corridor through the City, and then to Interstate 5 (I-5). Both freeways network together for direct access to Los Angeles and Orange Counties and through-out Southern California. With a logical street pattern it’s conve-nient and easy to get around town.

La Palma borders the Cities of Cerritos, Buena Park, Cypress and Lakewood. Disneyland is conveniently located just 8 miles away in nearby Anaheim and Knott’s Berry Farm is two miles east in the neighboring City of Buena Park.

Sales Tax Revenue by Type of BusinessT Y P E ACTIVE BUSINESSES 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8Autos and Transportation 11 $1,151 $1,300 $762 $729 $66Building and Construction 6 $47,156 $3,341 $33,400 $30,430 $25,276Business and Industry 109 $151,459 $151,401 $136,669 $119,763 $189,230Food and Drugs 11 $14,923 $14,030 $13,867 $13,637 $12,593Fuel and Service Stations 7 $664,234 $695,871 $837,476 $568,870 $740,937General Consumer Goods 114 $8,311 $10,118 $9,416 $8,470 $9,358Restaurants and Hotels 41 $31,680 $34,228 $41,215 $41,149 $44,527Total 299 $918,914 $910,289 $1,072,805 $783,048 $1,021,987

Assessed ValuationY E A R L A PA L M A % G R O W T H2005 $1,304,593,046 7.0%2006 $1,397,263,921 7.1%2007 $1,509,352,337 8.0%2008 $1,635,857,165 8.4%2009 $1,673,970,266 2.3%

Principal Employers

C O M PA N Y N U M B E R O FE M P L O Y E E S

ADP, Inc. 600 Atlantic Richfield Co., Inc. 500 C & D Zodiac Aerospace 415 La Palma Intercommunity Hospital 360 Performance Machine 178 Kennedy High School 157 Kaiser Foundation Healthplan 155 Unisource Worldwide 152 Arcadia Chair Company 150 Keebler Snack Co./Kellogg’s 110

Principal Property Tax PayersP R O P E RT Y O W N E R P R I M A RY U S E T O TA L A S S S E S D VA L U EArden Realty LP Business Park $53,607,936Realty Assoc. Fund IX Business Park $48,528,028ADP Inc. Commercial $20,611,216MPT of La Palma Prime Healthcare Hospital $19,431,000La Palma Paper Industrial $19,281,754Kaiser Foundation Health Plan Medical $18,765,910Bre LQ Properties LLC Hotel $18,226,369Al United States La Palma Sr. Housing Senior Housing $15,033,780Fresca Industrial Park LP Industrial $13,440,224Huntington-Humboldt Multifamily Residential $13,390,257Top 10 Total $240,316,474City Total $1,673,970,266

Tradition and VisionVision - The power to imagine a future that sustains the positive values of the present.Family - People united by common values, convictions, and aspirations.Pride and Ownership - Caring enough about one's home to invest in it continually.Opportunity - The chance to prosper accord-ing to one's commitment and ability.Security - Freedom from fear of one's person or property being violated.

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John Di Mario Community Development Director 7822 Walker Street (714) 690-3322 johnd@cityoflapalma.org La Palma, CA 90623-1771 www.cityoflapalma.org

A Closer Look at La PalmaThe People. Our greatest asset is our people. La Palma is an ethnically diverse community of residents, business owners, volunteers, and community leaders that make the people of La Palma unique. This cultural diversity is reflected by the residents of La Palma as they spend their time at work or play each day. La Palma’s diversity is seen in its customized and distinctive businesses that offer uniqueness and variety to local residents and the nearby customers who frequent them. A mosaic of cultures, age groups, educators, businesses and service organi-zations have come together over the years to build an excep-tional La Palma.

The Government. Our City government is second to none. La Palma is a well managed and stable city, which prides itself on a small and responsive municipal government. City Council Members have La Palma’s best interests in mind and members of the city staff are committed to serving the public by responding quickly to citizen and developer inquiries and requests. A streamlined City permit review process is efficient and effective with city staff focused on providing professional recommendations and responses with the highest level of customer service. City staff is committed to moving projects along towards completion and will meet with interested parties, retailers, and brokers at a moment’s notice. The City of La Palma has the experience, expertise, and added commitment of making deals come to fruition.

The Safety. Our Police Department has a long-standing tradition of serving the La Palma community. As one of the safest cities in Orange County, our focus has always been on implementing policing strategies that are efficient and effective, while producing successful programs aimed at addressing community concerns. A great deal of the police department’s success results from working with the community in a strategic partnership designed to preserve the unique quality of life, long associated with La Palma. La Palma is a place where both residents and businesses can rest easy and enjoy working and living in La Palma.

LA PALMA 1 MILE 3 MILE 5 MILE

Summary Population % Population % Population % Population %Population 16,205 29,771 235,161 613,308 Households 5,058 31.21% 9,280 31.17% 69,227 29.44% 182,778 29.80%Owner-Occupied 3,684 72.80% 6,517 70.20% 41,210 59.50% 113,072 61.90%Renter-Occupied 1,374 26.20% 2,763 29.80% 28,016 40.50% 69,705 38.10%

Household IncomeLess than $24,999 6.3% 7.6% 12.2% 12.3%$25,000 - $34,999 3.9% 4.8% 7.7% 7.9%$35,000 - $49,999 8.5% 9.1% 12.8% 12.8%$50,000 - $74,999 19.9% 21.1% 22.0% 21.9%$75,000 - $99,999 17.5% 19.9% 17.8% 19.0%$100,000 - $149,999 26.8% 24.4% 18.2% 17.4%$150,000 and Above 17.0% 13.1% 9.3% 8.7% 2009 Average Income $104,987 $95,960 $83,048 $81,081 2009 Median Income $89,316 $82,345 $68,783 $68,333 2009 Per Capita Income $33,467 $29,960 $24,714 $24,363

Race and EthnicityWhite Alone 35.6% 41.1% 41.0% 46.8%Black Alone 4.0% 3.7% 4.4% 3.6%American Indian Alone 0.3% 0.5% 0.6% 0.7%Asian Alone 49.3% 40.9% 31.2% 22.8%Pacific Islander Alone 30.0% 0.4% 0.6% 0.5%Some Other Race Alone 5.2% 8.1% 6.5% 19.8%Two or More Races 4.4% 5.3% 5.8% 5.8%Hispanic Origin (Any Race) 5.9% 21.7% 34.6% 40.5%La Palma Growth Projection 2009-2014 1.4% 1.5% 1.8% 1.9%

AgeUnder 15 16.9% 18.1% 20.9% 21.8%15 - 19 6.5% 7.0% 7.8% 7.9%20 - 24 6.2% 6.5% 7.5% 7.4%25 - 34 12.8% 13.2% 14.3% 13.8%35 - 44 13.3% 13.6% 13.3% 13.7%45 - 54 15.7% 15.6% 14.0% 14.0%55 - 64 13.4% 12.6% 10.8% 10.3%Over 65 15.2% 13.4% 11.3% 11.0%Total 15,894 29,770 235,163 613,307 Median Age 40.7 38.9 34.6 34.2

Marital StatusNever Married 28.5% 29.2% 31.7% 31.4% Married 61.3% 58.5% 54.7% 54.8% Widowed 4.1% 4.5% 5.1% 5.4% Divorced 6.1% 7.8% 8.5% 8.5% Total (Age 15+) 13,205 24,382 185,925 479,313

Education AttainmentHigh School Graduate or Below 28.9% 34.4% 41.6% 43.3%

Some college, no degree 20.0% 20.7% 20.7% 21.8% Associate Degree 9.5% 9.1% 8.3% 8.1% Bachelors Degree 29.2% 25.4% 20.5% 18.8% Grad/Professional Degree 12.4% 10.3% 8.9% 8.0% Total (Age 25+) 11,186 20,362 149,984 385,431

Employment by OccupationWhite Collar 77.0% 73.7% 67.1% 65.0% Management/Business/Financial 18.8% 17.5% 15.8% 14.7%

Professional 28.1% 25.6% 21.9% 21.0% Sales 16.2% 14.6% 13.0% 12.6% Administrative Support 13.9% 15.9% 16.5% 16.6% Services 11.2% 11.5% 14.9% 15.0% Blue Collar 11.7% 14.8% 18.0% 20.0% Farming/Forestry/Fishing 0.0% 0.0% 0.1% 0.1% Contrcution/Extraction 2.6% 3.5% 3.8% 4.4% Installation/Maintenance/ Repair 3.1% 3.5% 3.9% 4.0%

Production 3.5% 4.2% 5.3% 6.1% Transportaion/Material Moving 2.5% 3.7% 4.9% 5.4% Total (Age 16+) 7,298 13,784 101,548 261,459

P O P U L AT I O N C H A R A C T E R I S T I C S L A PA L M A A R E A TA P E S T RY S E G M E N TAT I O N P R O F I L E

ESRI’s Tapestry Segmentation divides U.S. residential areas into 65 distinctive segments based on socioeconomic and demographic characteristics to provide an accurate, detailed description of U.S. neighborhoods. The top five are represented in the City of La Palma zip 90623 and within a 1, 3, and 5 mile radius of La Palma.

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1 Pacific Heights 58.5% 0.6% Pacific Heights 56.5% 0.6% Pacific Heights 32.3% 0.6% Pacific Heights 19.6% 0.6%2 Wealthy Seaboard Surburbs 33.8% 1.4% Wealthy Seaboard Surburbs 21.9% 1.4% International Marketplace 18.4% .3% Urban Villages 17.6% 0.8%3 International Marketplace 6.0% 1.3% Pleasant-Ville 9.6% 1.7% Urban Villages 10.1% 0.8% International Marketplace 16.0% 1.3%4 Less than 2% Urban Villages 4.7% 0.8% Pleasant-Ville 9.7% 1.7% Pleasant-Ville 15.1% 1.7%5 Uncategoried International Marketplace 4.6% 1.3% Wealthy Seaboard Surburbs 8.2% 1.4% Wealthy Seaboard Surburbs 8.5% 1.4%

SOURCE: 2009 ESRI; REDLANDS, CALIFORNIA

Pleasant-Ville

Prosperous domesticity distinguishes the settled homes of Pleasant-Ville. Most are single family homes built in the 1950’s with a median value of $272,000. Located throughout the U.S., these households range the middle ages-most with children; some approaching early retirement. Median age is almost 39 years.

They eat at Friendly’s, own American Express card, Shop at BJ’s Wholesale Club, watch comedies on TV, own/lease imported vehicle.

Urban Villages

Urban Villages are the multi-cultural enclaves of young families that are unique to gateway cities, especially in California. Families dominate this market; most have children. Although education to date is lower, college enrollment is above average. Many are two-income households, earning a median income of $54,400 in manufacturing, retail and service industries. Most residents own older, single-family homes with a median value of $188,500 and have multiple vehicles.

They visit Sea World, have mortgage insurance, play soccer/watch soccer on TV, listen to Hispanic radio and own/lease a Toyota.

Definitions of the Top Segments

Pacific Heights

These households are found in the high-rent districts of California and Hawaii. Median home value is $435,000, with residents favoring single detached or townhomes. This market is small but affluent, with one in two households earning over $71,000 annually.

They own an Apple PC, bank online, shop at Costco, read computer magazines and spent $30,000 on their last vehicle purchase.

Wealthy Seaboard Suburbs

These suburbs remain established quarters of affluence character-istic of coastal metropolitan areas. Neighborhoods are older and slow to change, with a median home value that exceeds $372,000. The labor force is professional; the households, married couples with no or older children living at home. Median age is 41.6 years.

They invest heavily in stocks, use services for property/garden maintenance, listen to all-news radio and have a navigational system in their vehicle.

International Marketplace

They represent the cutting edge of one of the major demographic trends shaping the U.S. future, immigration. This developing urban market presents a blend of cultures and households types. With a median age of only 30 years, the population is young. Families with children, either married-couple or single parent, represents 45 percent of the households. Most are renting apart-ments in multi-unit buildings, but over 30 percent have purchased a home.

They travel abroad to visit family, own a Discover card, visit Six Flags, listen to Hispanic radio and own/lease a Toyota.