yel - your emotion live - immovator - cross media zomercafé - vincent van witteloostuyn

YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé

© YELGroup – all rights reserved

30 augustus 2011

YOUR EMOTION LIVELive & Transparent rating with your smartphone on any event

Vincent van Witteloostuyn

[email protected]

www.yel.me | www.yeltv.com



30 augustus 2011

Wat is YEL?

YEL is een online platform waarmee

alle events live beoordeeld kunnen

worden. TV Ratings / Social TV

• Open systeem = eigen events

en data direct beschikbaar.

• Na de pauze een experiment in

deze zaal.

• Hopelijk nooit meer (papieren)

evaluatie / surveys achteraf.



30 augustus 2011

MATTHIJS EN YEL:

Ja, het adres

komt nu onder

in beeld.

YEL nu mee op http://yeltv.com/dwdd



30 augustus 2011

YEL ook voor U:Content owners

• Live resultatenveel nauwkeuriger dan twitter #hashtag

meting

• YEL meet emoties

• Open systeem

Publiek

• Wat doen/kijken mijn

vrienden nu

• Het kiezen van content



30 augustus 2011

SPECIALE PROPOSITIE

Open system

content + data

Closed systems

Dedicated projects

or USA TV only

Multi vote

Single vote / check-in

Play2tv

Note: Philo has been acquired by Local Response (august 2011)

*

*

YEL is meer dan socialTV.

Nu al klaar om direct

gebruikt te worden op /

tijdens:

• Congressen/Events

• Concept Testing /

Try-outs

• Sport / stadion

• Concerten

• Exit Poll’s (politiek)

• Radio

• Classroom / teachers

DOE EEN PILOT!

In 50 seconden staat jou

event online.



30 augustus 2011

ONS teamVincent van Witteloostuyn – Founder [email protected]

• 8+ Years Web Development (HTML, JavaScript, SQL)Business IT & Management – Business School Amsterdam

• Markets: Market Research, Business Intelligence, Mobile/Apps

Marijn Harinck– Advisor [email protected]

• 10 + Years Game development experience.

Marketing & Finance expert. Founded and sold 5 companies.UnitedGames.com / Squla.nl / Volvo Ocean Race Game creator

• Markets: Online Gaming (strategy), Online Education, Sailing

Camiel Kraan – Advisor [email protected]

• 15+ Years of experience in sales and management in IT and Internet

Industry. Founded and sold 5 companies.Celfish Ventures, UnitedGames.com/ Squla.nl /

• Markets: Online Gaming, Online Education, Ventures



30 augustus 2011

Features

• Shows / Channels / Broadcast separated

• Real time graph

• HTML5 Canvas

• Historic data ( compare TopGear BBC en TopGear RTL7)

• Friends / Follow / Unfollow

• Export to XLS / CSV

• API (JSON)

• Twitter oAuth



30 augustus 2011

HOE WERKT HET DAN?1. Je hangt voor de buis

2. Je hebt toch al je smartphone op schoot (kleine aanname)

3. Je leest op twitter iets over TVLab of in de uitzending met een link naar YEL.

4. Je klikt erop, of tikt adres in en je doet gelijk (anoniem) mee.

5. Duim omhoog! GOEDWat later: WEER GOED

6. Je zoekt je vrienden binnen YEL en leest wat zij er van vinden



30 augustus 2011

Wie zorgt voor DE content?

• Open systeem dus de community. De grote events (laten) toevoegen.

• (kleine) programma makers zelf oproepen laten doen om aan YEL mee te doen. Vanuit eigen belang – wie kijkt en met welke emotie(s).

• Social TV Guide / TV Gids / EPG

X-Factor 2011 Ajax-Feyenoord

Rochelle

Adlicious

Chew Fu

Neutrale kijker

Scoort Ajax? Dan gespiegelde

emoties t.o.v. de man met de

Feyenoord pet op.

(YEL data uit stadion vergelijken met

YEL data van Sport1/Eredivisie Live)

Neutrale kijker is er ook nog.



30 augustus 2011

You can also USE YEL @• Exitpolls – let student(s) use their own smartphones

• Concept testing: try-outs & pre-commercial testing

• Sports / Competition: Choose your team/subject/

favourite performer on contests / dating shows

• Tally counting (turven) – many possibilities.



30 augustus 2011

Roadmap

• Lancering beta release (najaar 2011)Niet alleen TV maar ook events / congressen

• Investeerders & partners zoeken.

• Doe een pilot project!In 50 seconden staat je event klaar voor de hele wereld.

• Nieuwe release / rebuild / meer features



30 augustus 2011

CompetitionAll known “competition” is based on a single emotion/opinion/vote per event or

based on a single “check-in check-out”.

YEL is still unique in the multi vote approach and immediate feedback.

Other: Starling.tv , Kaibi.tv, Philo, tv.com (CBS), Play2TV (ExMachina), Clicker.com,

YAP.tv (Steve Wozniak)

Name Go(MISO) GetGlue IntoNow Tunerfish

Tagline Watch TV Check-In to

entertainment

Get More from TV!

Connect with your friends

around shows you love.

More fun with

friends

Platform iOS, Android All iOS only (Android not yet) Android / iOS

Rewarding Badges Stickers & Discounts - No - Badges

Funding &

Investors /

Parners

Google Ventures

($1.4 Million

Jan.2011)

Union Square

Ventures

Time Warner

Yahoo (17 to 30 Million) ComCast (HBO,

Showtime, NBC)

Area /

CountryUSA / ??? 1 Milion users (USA

/ World)

USA only USA

Website www.gomiso.com getglue.com www.intonow.com www.tunerfish.com

Known competitors active in Social TV / 2nd Screen applications



30 augustus 2011

Wie is VINCENT van Witteloostuyn?

• HES Amsterdam Bedrijfsinformatica (1992)

• @MarketScan: Data Mining / Datawarehousing (5 yrs)

• @GfK: Market Research (12 years)Teamleader webdevelopment

• Gefacineerd door huidige smartphone ontwikkelingen YEL

Apps

GfKMarket

Scan



30 augustus 2011

YEL - TECHNOLOGY

YEL works with

HTML5 technology.

It runs on all major

browsers and modern

smartphones. No

Install or Appstore

download required.

Blackberry, Android

(HTC/Samsung),

iOS (Apple) Safari,

Internet Explorer 9,

FireFox, Chrome,

Opera.



30 augustus 2011

YEL Conference APPKEY FEATURES• HTML5 cross browser app (no download / appstore / android

market) – runs also on your laptop / conference TV screens.

• Dedicated URL like conf2012.yelevent.com or yourevent.yel.me

• Conference logo on each screen.

• Up-to-date program info (speaker, location, bio, photo,

summary, timetable)

• Search through the conference/event/venue/summit data

• What’s hot / trending now (based on live yel traffic / emotions)

• Quick social share (LinkedIn, Facebook, Twitter etc.)

• Map / download (pdf)

• Sponsor & Partner page(s) – logo + click true / link to the website

• Live tweets about the conference (one or more hashtags / search

options)

• Bulk upload conference program (CSV / XML / XLS) or custom

format (ask for support)

• Google Analytics – usages / profiles

• Backend / CMS (Content Management System) for fine tuning

content, photo uploads / last minute changes.

• Different options / content structures (Contact / Tickets / How to

get there, Etc)

• SMS reminder – sent participants a ‘reminder’ SMS before the

event starts. (1 or more days before the event starts).

• Default YEL functionality – Your Emotion Live. The applause /

interaction on a timeline.

• Consultancy / assistence to make your conference a success.



30 augustus 2011

Quick DEMO Start your first YEL?

1. Go to http://www.yeltv.com

2. Run the app in your browser

3. Start Yelling (event list)

- choose a tv show

- press one of the buttons

- add a comment if you like.



30 augustus 2011

Links

Website(s):

www.yel.me => download / blog / press / support

www.yelgroup.com => Investors / general

Webapp

• Yel.me

• yeltv.com

• yelevent.com

• yelsports.com

Must read:

• Is There Any Money in Social TV? 5 Emerging Trendshttp://www.tvgenius.net/blog/2011/08/24/monetising-social-tv



30 augustus 2011

Dank voor uw aandacht

~ YEL ~

GeYELD worden

“We yellen”

YELRate

Yelphone (on your cellphone)

YEL IT !

#yeltv



30 augustus 2011

yel - your emotion live - immovator - cross media zomercafé - vincent van witteloostuyn

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