yf standards
TRANSCRIPT
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N O V E M B E R 2 0 0 7
brand image guidelinesM A R C H 2 0 0 8
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1.01 Introduction
1. Introduction
2. Logo Guidelines
3. Asset Strategy
4. In-line (based on Metrotown, Burnaby)
5. In-line (based on TD Centre, Toronto)
6. 800 sq.t. sit down (based on Pasadena, Caliornia)
7. 1200 sq.t. sit down (based on Brea, Caliornia)
8. Materials
9. Equipment
10. Signage
11. Packaging
table o contents
1.01 Introduction
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logo guidelines
This sect ion introduces the basic components o the Yogen Frz logo. These include the Yogen Frz wordmark, tagl ine and smi ley icon.
The standards set out here wi l l help you to apply each o these elements correct ly on everything rom signage and pr int communicat ions
to packaging. They wi l l help you present the Yogen Frz brand clear ly and consistent ly, so that i t sends a powerul message about qual i ty,
reshness and leadership.
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2.1 Logo Guidelines
the master logo
The Yogen Frz Brandmark is composed o the custom blue lettering and pink smiley icon. The tagline its all about can
be used when necessary to communicate the personal customization aspect o the brand. Together, these elements orm the
core o our new visual identity, representing our master logo. Whenever the master logo appears, rom the store signage, to
the packaging and website, it is a symbol o our values. Thereore it is essential that we use the mark properly and consistently.
Above all, we must ensure that the typography and the icon remain in their xed relationship to each other with proper clear
space.
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To protect the integrity and clarity o the Yogen Frz brandmark, a minimum amount o clear space equivalent to our o the
smiley icon dots should surround the brandmark. This space is intended to separate and protect the brandmark rom other
elements such as pictures, text, slogans or other symbols and applies to all other applications o the brand.
minimum clear space
2.2 Logo Guidelines
dot
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2.3 Logo Guidelines
It is important that the Yogen Frz Brandmark is clearly visible and printable when reduced in size. The acceptable minimum
size o the master logo is 1/16 high with respect to the letter z in Yogen Frz. The acceptable miniumum size o the Yogen
Frz master logo with tagline is 1/8 high.
minimum size
1/16
1/8
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2.4 Logo Guidelines
When reproducing the Yogen Frz horizontal logo on a white or light substrate, the PMS logo is preerred and should be used
whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be
used due to colour limitations. The 1 colour logo may be used when production techniques limit the use o tone, as in the case
o embroidery, engraving, or embossing.
Yogen Frz horizontal logo on a white substrate
PMS
2925C
PMS
204C
PMS Colour l White Substrate
File: YogenFruzLogo_Horiz_PMS_FA.ai
CMYK Colour l White Substrate
File: YogenFruzLogo_Horiz_CMYK_FA_ai
Black l White Substrate
File: YogenFruzLogo_Horiz_Black_FA.ai
CYMK
LINE
BLACK
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2.5 Logo Guidelines
When reproducing the Yogen Frz horizontal logo with tagline on a white or light substrate, the PMS logo is preerred and
should be used whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS
logo cannot be used due to colour limitations. The 1 colour logo may be used when production techniques limit the use o
tone, as in the case o embroidery, engraving, or embossing.
Yogen Frz horizontal logo with tagline on a white substrate
PMS Colour l White Substrate
File: YogenFruzLogo_Horiz_Tag_PMS_FA.ai
CMYK Colour l White Substrate
File: YogenFruzLogo_Horiz_Tag_CMYK_FA_ai
Black l White Substrate
File: YogenFruzLogo_Horiz_Tag_Black_FA.ai
PMS
2925C
PMS
204C
CYMK
LINE
BLACK
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2.6 Logo Guidelines
Reproduction on a dark substrate is not recommended. The Yogen Frz brand is synonymous with white and lightness. Every
attempt should be made to position the logo on a white or light substrate. When not possible, use these versions.
Yogen Frz horizontal logo on a dark substrate
PMS Colour l Dark Substrate
File: YogenFruzLogo_Horiz_White_FA.aiPMSWHITE
PMS Colour l Dark Substrate
File: YogenFruzLogo_Horiz_Tag_White_FA.aiPMSWHITE
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2.7 Logo Guidelines
When reproducing the Yogen Frz stacked logo on a white or light substrate, the PMS logo is preerred and should be used
whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be
used due to colour limitations.
Yogen Frz stacked logo on a white substrate
PMS Colour l White Substrate
File: YogenFruzLogo_Stack_PMS_FA.aiPMS2925C
PMS
204C
PMS Colour l White Substrate
File: YogenFruzLogo_Stack_CMYK_FA.aiCYMK
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2.8 Logo Guidelines
When reproducing the Yogen Frz stacked logo with tagline on a white or light substrate, the PMS logo is preerred and should
be used whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo
cannot be used due to colour limitations.
Yogen Frz stacked logo with tagline on a white substrate
PMS Colour l White Substrate
File: YogenFruzLogo_Stack_Tag_PMS_FA.ai
PMS Colour l White Substrate
File: YogenFruzLogo_Stack_Tag_CMYK_FA.ai
PMS
2925C
PMS
204C
CYMK
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2.9 Logo Guidelines
Use these 1 colour logos when production techniques limit the use o tone, as in the case o embroidery, engraving, or
embossing.
Yogen Frz stacked logo in line colour on a white substrate
PMS Colour l White Substrate
File: YogenFruzLogo_Stack_Black_FA.ai
PMS Colour l White Substrate
File: YogenFruzLogo_Stack_Tag_Black_FA.ai
LINE
BLACK
LINE
BLACK
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2.10 Logo Guidelines
Reproduction on a dark substrate is not recommended. The Yogen Frz brand is synonymous with white and lightness. Every
attempt should be made to position the logo on a white or light substrate. When not possible, use these versions.
Yogen Frz stacked logo on a dark substrate
PMS Colour l White Substrate
File: YogenFruzLogo_Stack_White_FA.ai
PMS Colour l White Substrate
File: YogenFruzLogo_Stack_Tag_White_FA.ai
PMS
WHITE
PMS
WHITE
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2.11 Logo Guidelines
When reproducing the Yogen Frz smiley icon on a white or light substrate, the PMS logo is preerred and should be used
whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be
used due to colour limitations. The 1 colour logo may be used when production techniques limit the use o tone, as in the case
o embroidery, engraving, or embossing.
Yogen Frz smiley icon on a white substrate
PMS Colour l White Substrate
File: YogenFruzLogo_U_PMS_FA.aiPMS204C
PMS Colour l White Substrate
File: YogenFruzLogo_U_CMYK_FA.ai
PMS Colour l White Substrate
File: YogenFruzLogo_U_Black_FA.ai
CYMK
LINE
BLACK
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2.12 Logo Guidelines
Reproduction on a dark substrate is not recommended. The Yogen Frz brand is synonymous with white and lightness. Every
attempt should be made to position the logo on a white or light substrate. When not possible, use this version.
Yogen Frz smiley icon on a dark substrate
PMS Colour l White Substrate
File: YogenFruzLogo_U_White_FA.aiPMSWHITE
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2.13 Logo Guidelines
The proprietary colours o the Yogen Frz master logo are blue (PMS 2925) and pink (PMS 204). These colours have been
specically selected as part o our core visual brand identity. Together, they are a powerul symbol o our vision and our core
brand values.
The colours shown on this page have been produced by a colour copier and are not an exact match to the Pantone targets
specied. For accurate colour, please reer to a current edition o the Pantone Colour Formula Guide.
colour palette
Yogen Frz blue
PMS 2925
C90/M10/Y0/K0
Yogen Frz pink
PMS 204
C0/M65/Y0/K0
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2.14 Logo Guidelines
The consistent application o the Yogen Frz logo is essential to building and maintaining brand recognition. Always ollow the
guidelines presented in these graphic standards. The logo should never be altered or redrawn in any way.
The examples on this page illustrate several unacceptable uses o the Yogen Frz logo. Always use the appropriate
reproduction digital art or the logo.
incorrect use o the Yogen Frz logo
DO NOT condense, expand or distort the Brandmark
in any way.
DO NOT recreate the Brandmark, or use any artwork
that is not approved.
DO NOT alter the scale o any graphic elements o the
Brandmark.
DO NOT use colour combinations that deviate rom
the outlined logo colours.
DO NOT use the Brandmark on a background that is
distracting and intereres with legibil ity.
DO NOT place third-party elements with the logo.
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2.15 Logo Guidelines
In order to maintain brand consistency across all printed materials, a set o two typeaces must be used to print Yogen
Frz copy. Our primary typeace is Chalet Nineteen Sixty, conveys a un, resh spirit and is appropriate or brand personality
communications. Our secondary typeace is Helvetica Neue, a condent and contemporary ace that is easy to read.
corporate typeaces
Primary Typeace
Chalet Nineteen Sixty
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&
Chalet Paris Nineteen Sixty
Chalet London Nineteen Sixty
Chalet NewYork Nineteen Sixty
Secondary Typeace
Helvetica Neue
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&
Helvetica Neue 45 Light
Helvetica Neue 46 Light Italic
Helvetica Neue 55 Roman
Helvetica Neue 56 Italic
Helvetica Neue 65 Medium
Helvetica Neue 66 Medium Italic
Helvetica Neue 75 Bold
Helvetica Neue 76 Bold Italic
Helvetica Neue 85 Heavy
Helvetica Neue 86 Heavy Italic
Helvetica Neue 95 Black
Helvetica Neue 96 Black Italic
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asset strategy
This sect ion covers the asset strategy, inter ior and exter ior design tenets, as wel l as beore and ater photos o our di erent asset types. The
asset is the most powerul v isual beacon we can provide to the customer. Thoughtul considerat ion and execut ion o the strategies provided wi l l
creat ive impact and consistency or Yogen Frz accross al l markets.
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3.1 Asset Strategy
contemporary
Create a retail environment that has clean lines and well-organized space minimizing QSR cues.
clean + resh
Maintain an uncluttered presentation o the store to maximize visibility o the resh toppings. Utilize lighting
to urther highlight product.
healthy
Position the resh ruit element o the products at the oreront o the counter where they cannot gounnoticed to emphasize the health benets.
everyday
Create a comortable environment where customers can relax and be social and look orward to coming
back on a regular basis.
lighter colour palette
Use a sot and light colour palette to support the resh and healthy positioning o the products.
asset strategy
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3.2 Asset Strategy
1. Create transparency - the exterior should have an open and unobstructed view into the store towelcome customers and showcase the environment. In the interior o the sit-down environments keep
the space open by using clear panels to separate the seating areas.
2. Use white dramatically - the environment should be primarily white to create a bright, resh eel. Think
o white as representing the product with vibrant accents o blue and pink representing the ruit that is
added to the product.
3. Highlight freshness allow customer to get a close up view o the resh ruit toppings and various
condiments at the point o purchase to promote health reshness and create appetite appeal. The use o
large product photography on the menu panels will promote emotion and anticipation o the experience.
4. Use lighting purposefully use sot lighting over ood display or optimum presentation and over
seating areas or a eeling o comort. Create dramatic lighting to highlight brand graphics and emphasize
architectural detailing.
5. Isolate the icon use the propriety icon in isolation within the environment to begin to build equity
with the consumer.
6. Frame the experience - on the exterior use the white storeront surround as a raming element that
directs the attention through to the interior.
design tenets
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3.3 Asset Strategy
1. Create a path position the order counter so that the site line rom the entrance is direct andimmediate. Create an unencumbered path o travel or the customer to the point o purchase and then
into the seating area.
2. Use a variety of seating types create separate and distinct seating areas catering to a variety o
party sizes and experiences. Bar height seats create a social atmosphere, while signature lounge seats
provide comort and a relaxed environment.
3. Create signature seating utilize signature seating elements to create consistency between locations.
Maintaining key proprietary elements in the design details.
interior design tenets (applicable only in sit-down asset types)
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3.4 Asset Strategy
conceptual kiosk
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3.5 Asset Strategy
conceptual in-line
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3.6 Asset Strategy
conceptual sit down exterior
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3.7 Asset Strategy
conceptual sit down exterior
t l it d i t
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3.8 Asset Strategy
conceptual sit down environment
t l it d i t
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3.9 Asset Strategy
conceptual sit down environment
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3.10 Asset Strategy
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3.11 Asset Strategy
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3.12 Asset Strategy
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in-line (based on Metrotown, Burnaby)
We have provided renderings, loorplans, elevat ions, a re lected cei l ing plan and an electr ical plan to assist you in applying the design
guidel ines to your locat ion.
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4.1 In-line Metrotown, Burnaby
in-line :: foorplan (based on Metrotown, Burnaby)
F I N I S H E S
SS1 : white solid suracing
CT1 : 12x24 porcelain tile
N O T E S
1. white surround
2. ront counter
3. back counter4. side counter
indicates customer path o travel
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4.2 In-line Metrotown, Burnaby
in-line :: elevation A (based on Metrotown, Burnaby)
F I N I S H E S
PL1 : white wood laminate
PL3 : metal laminate base
CT1 : 12x24 porcelain tile
GT1 : 2x12 blue glass tile
N O T E S
1. storeront signage illuminated
push-through acrylic
2. white surround
3. pink LED
4. illuminated menu panels
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4.3 In-line Metrotown, Burnaby
in-line :: elevation B (based on Metrotown, Burnaby)
F I N I S H E S
PL3 : metal laminate base
WD1 : wood laminate
SS1 : white solid suracing
PT1 : white paint
GT1 : 2x12 blue glass tile
N O T E S
1. storeront signage illuminated
push-through acrylic
2. ront counter
3. back counter
4. illuminated menu panels
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4.4 In-line Metrotown, Burnaby
in-line :: elevation C (based on Metrotown, Burnaby)
F I N I S H E S
SS1 : white solid suracing
WHT : white altro panel
N O T E S
1. storeront signage illuminated
push-through acrylic
2. ront counter
3. recessed blue LED
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4.5 In-line Metrotown, Burnaby
in-line :: elevation D (based on Metrotown, Burnaby)
F I N I S H E S
PL3 : metal laminate base
WD1 : wood laminate
PT1 : white paint
GT1 : 2x12 blue glass tile
N O T E S
1. illuminated menu panels
2. side counter
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4.6 In-line Metrotown, Burnaby
in-line :: refected ceiling plan (based on Metrotown, Burnaby)
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4.7 In-line Metrotown, Burnaby
in-line :: electrical plan (based on Metrotown, Burnaby)
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in-line (based on TD Centre, Toronto)
We have provided renderings, loorplans, elevat ions, a re lected cei l ing plan and an electr ical plan to assist you in applying the design
guidel ines to your locat ion.
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5.1 In-line TD Centre, Toronto
in-line :: foorplan (based on TD Centre, Toronto)
F I N I S H E S
SS1 : white solid suracing
CT1 : 12x24 porcelain tile
N O T E S
1. white surround
2. ront counter
3. back counter
indicates customer path o travel
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5.2 In-line TD Centre, Toronto
in-line :: elevation A (based on TD Centre, Toronto)
F I N I S H E S
PL1 : white wood laminate
PL3 : metal laminate base
PT1 : white paint
CT1 : 12x24 porcelain tile
N O T E S
1. storeront signage illuminated
push-through acrylic
2. push-through acylic U smiley
3. white surround
4. pink LED
5. illuminated menu panels
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5.3 In-line TD Centre, Toronto
in-line :: elevation B (based on TD Centre, Toronto)
F I N I S H E S
PL2 : white sparkle laminate
PL3 : metal laminate base
SS1 : white solid suracing
CT1 : 12x24 porcelain tile
GT1 : 2x12 blue glass tile
N O T E S
1. tagline
2. ront counter
3. back counter
4. illuminated menu panels
5. storeront signage
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5.4 In-line TD Centre, Toronto
in-line :: elevation C (based on TD Centre, Toronto)
F I N I S H E S
PL2 : white sparkle laminate
PL3 : metal laminate base
SS1 : white solid suracing
CT1 : 12x24 porcelain tile
GT1 : 2x12 blue glass tile
WHT : white altro panel
N O T E S
1. ront counter
2. back counter
3. illuminated menu panels
4. swirl vinyl graphic
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5.5 In-line TD Centre, Toronto
in-line :: elevation D (based on TD Centre, Toronto)
F I N I S H E S
PL3 : metal laminate base
WD1 : wood laminate
GT1 : 2x12 blue glass tile
N O T E S
1. illuminated menu panels
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5.6 In-line TD Centre, Toronto
in-line :: refected ceiling plan (based on TD Centre, Toronto)
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5.7 In-line TD Centre, Toronto
in-line :: electrical plan (based on TD Centre, Toronto)
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800 sq.t. sit down (based on Pasadena, Caliornia)
We have provided renderings, loorplans, elevat ions, a re lected cei l ing plan and an electr ical plan to assist you in applying the design
guidel ines to your locat ion.
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6.1 800 sq.t. sit down Pasadena, CA
800 sq.t. sit down :: foorplan (based on Pasadena, Caliornia)
F I N I S H E S
WD2 : wood veneer
SS1 : white solid suracing
CT1 : 12x24 porcelain tile
FAB1 : maharam abric
indicates customer path o travel
N O T E S
1. white surround
2. ront counter
3. back counter
4. bench
5. garbage/recycling unit
800 t it d l ti A
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6.2 800 sq.t. sit down Pasadena, CA
800 sq.t. sit down :: elevation A (based on Pasadena, Caliornia)
N O T E S
1. exterior storeront signage with illuminated
push-through acrylic letters
2. U smiley icon blade sign with
illuminated push-through acrylic
800 sq t sit do n ele ation B
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6.3 800 sq.t. sit down Pasadena, CA
800 sq.t. sit down :: elevation B (based on Pasadena, Caliornia)
F I N I S H E S
PL1 : white wood laminate
PL3 : metal laminate base
PT1 : white paint
PT2 : blue accent paint
GT1 : 2x12 blue glass tile
WHT : white altro panel
N O T E S
1. white surround
2. pink LED
3. swirl vinyl graphic4. pink LED
5. illuminated menu panels
800 sq t sit down :: elevation C
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6.4 800 sq.t. sit down Pasadena, CA
800 sq.t. sit down :: elevation C (based on Pasadena, Caliornia)
F I N I S H E S
PL1 : white wood laminate
PL2 : white sparkle laminate
PL3 : metal laminate base
WD2 : wood veneer
SS1 : white solid suracingPT1 : white paint
PT2 : blue accent paint
GT1 : 2x12 blue glass tile
WHT : white altro panel
N O T E S
1. white surround
2. pink LED
3. Yogen Fruz artwork
800 sq t sit down :: elevation D (b d P d C li i )
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6.5 800 sq.t. sit down Pasadena, CA
800 sq.t. sit down :: elevation D (based on Pasadena, Caliornia)
F I N I S H E S
PL2 : white sparkle laminate
PL3 : metal laminate base
PT1 : white paint
WHT : white altro panel
N O T E S
1. attributes/phrase wall
2. lounge style seating
3. custom coee tables
4. blue LED
800 sq t sit down :: refected ceiling plan (based on Pasadena Caliornia)
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6.6 800 sq.t. sit down Pasadena, CA
800 sq.t. sit down :: refected ceiling plan (based on Pasadena, Caliornia)
800 sq.t. sit down :: electrical plan (based on Pasadena Caliornia)
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6.7 800 sq.t. sit down Pasadena, CA
800 sq.t. sit down :: electrical plan (based on Pasadena, Caliornia)
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1200 sq.t. sit down (based on Brea, CA)
We have provided renderings, loorplans, elevat ions, a re lected cei l ing plan and an electr ical plan to assist you in applying the design
guidel ines to your locat ion.
1200 sq.t. sit down :: foorplan (based on Brea, Caliornia)
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7.1 1200 sq.t. sit down Brea, CA
q p ( )
F I N I S H E S
WD2 : wood veneer
SS1 : white solid suracing
CT1 : 12x24 porcelain tile
FAB1 : maharam abric
N O T E S
1. white surround
2. ront counter
3. back counter4. bench
5. garbage/recycling unit
indicates customer path o travel
1200 sq.t. sit down :: elevation A (based on Brea, Caliornia)
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7.2 1200 sq.t. sit down Brea, CA
F I N I S H E S
PL1 : white wood laminatePL3 : metal laminate base
SS1 : white solid suracing
PT1 : white paint
PT2 : blue accent paint
GT1 : 2x12 blue glass tile
N O T E S
1. white surround2. pink LED
3. illuminated menu panels
4. bench
5. bulkhead over bench
1200 sq.t. sit down :: elevation B (based on Brea, Caliornia)
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7.3 1200 sq.t. sit down Brea, CA
F I N I S H E S
PL3 : metal laminate baseWD1 : wood laminate base
SS1 : white solid suracing
PT1 : white paint
PT2 : blue accent paint
WHT : white altro panel
N O T E S
1. white surround2. swirl vinyl graphics
3. bar center complete with bulkhead
4. attributes/phrases wall
5. plasma screen
1200 sq.t. sit down :: elevation C (based on Brea, Caliornia)
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7.4 1200 sq.t. sit down Brea, CA
F I N I S H E S
PL3 : metal laminate base
WD1 : wood laminate base
PT1 : white paint
N O T E S
1. ront counter
2. attributes/phrases wall
1200 sq.t. sit down :: elevation D (based on Brea, Caliornia)
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7.5 1200 sq.t. sit down Brea, CA
F I N I S H E S
PL2 : white sparkle laminatePL3 : metal laminate base
WD2 : wood veneer
PT1 : white paint
N O T E S
1. bulkhead over bench
2. bench
3. Yogen Fruz artwork
1200 sq.t. sit down :: refected ceiling plan (based on Brea, Caliornia)
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7.6 1200 sq.t. sit down Brea, CA
1200 sq.t. sit down :: electrical plan (based on Brea, Caliornia)
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7.7 1200 sq.t. sit down Brea, CA
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materials The qual i ty o our in ishes are essent ial to conveying the qual i ty o our products and service at the store level. We have provided visuals o the
inishes, codes, sizes, and manuacturer contact inormation. Subst i tutes must match and be o comparible qual i ty. Subst i tut ion wi l l only be
permitted i mater ials are unavai lable and must be approved by Yogen Fruz pr ior to use.
nish + material board
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8.1 Materials
SS1
CT1
GT1
PL1 PL3 WD1
nish + material specications
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8.2 Materials
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equipment This sect ion covers the equipment speci icat ions or Yogen Frz.
equipment schedule
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9.1 Equipment
equipment
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9.2 Equipment
urniture
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9.3 Equipment
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signageOur signage is a powerul carr ier or the Yogen Frz brand. Our logo and product photography must create impact and appeti te appeal
rom a distance and at the counter. I t is an important promise or the experience to ol low. Thoughtul , consistant execut ion o the signage
components wi l l create a strong presence or Yogen Frz across al l markets. The ol lowing pages detai l the signage artwork that is suppl ied on
the provided dvds.
exterior sign horizontal :: print application
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10.1 Signage
The exterior sign is the most powerul sign we have. It must present the brand name in a quality way that is a promise o the
experience to ollow and engage the customer rom a distance. The sign must only contain the logo- no other inormationshould appear (ie: phone number, web address, tagline or other brand attribute copy). When positioning the logo on the sign
please adhere to the clear space standards described on page 2.2.
File: YogenFruzSign_Horiz_FA.ai
exterior sign horizontal :: shop drawing :: ront elevation
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2-61-0
4
1 4-1/2
6 5-5/8
10-0
PUSH THROUG H LETTER
C OLOUR OF FAC E: TRANSLUC ENTVINYL (AS BELOW)
EDGE: POLISH
RAISED: 3/4''MATERIAL: C LEAR PLEXIGLAS
AVERY 9561- T PROCESS BLUE TRANSLUCENT VINYL
3M 3630-108 PINK TRANSL UCENT VINYL
ALUMINUM SIGN BO X PAINTEDPOLAR WHITE PEARLESCENT CLEAR COA T
APPLIED OVER WHITE SUBSTRATE
10.2 Signage
exterior sign horizontal :: shop drawing :: section with details
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10.3 Signage
exterior sign square :: print application
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10.4 Signage
The exterior sign is the most powerul sign we have. It must present the brand name in a quality way that is a promise o the
experience to ollow and engage the customer rom a distance. The sign must only contain the logo- no other inormationshould appear (ie: phone number, web address, tagline or other brand attribute copy). When positioning the logo on the sign
please adhere to the clear space standards described on page 2.2.
File: YogenFruzSign_Square_FA.ai
exterior sign square :: shop drawing :: ront elevation
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ALUMINUM SIGN BO X W/ PUSH THROUGH LETTER
AVERY 9561-T P ROCESS BLUE TRANSLUCENT VINYL
3M 3630-108 PINK TRANSL UCENT VINYL
PUSH THROUGH LETTER
COLOUR OF FACE: (AS BELOW)
EDGE: POLISH
RAISED: 3/4
MATERIAL: C LEAR PLEXIGLAS
TUBING, ALUMINUM FACE & BO X PAINTED
POLAR WHITE PEARLESCENT CLEAR COA T
APPLIED OVER WHITE SUBSTRATE (FACE & BO X)
2-0
3-8
1-6
1-3
1-5
1-0
3-8
2 5-5/8
82-1
FRONT REAR
9-1/2
9-1/2
10.5 Signage
exterior sign square :: shop drawing :: section with details
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10.6 Signage
ve panel menu board
Th l b d i d d h ld b d h ibl i t ti
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10.7 Signage
The ve panel menu board is preerred and should be used whenever possible in new construction.
File: YogenFruzMenu_Panel_D_E_FA.ai File: YogenFruzMenu_Panel_F_G_FA.ai File: YogenFruzMenu_Panel_H_FA.ai
our panel menu board
The our panel menu board should be used when there is not sucient space or a ve panel menu
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10.8 Signage
The our panel menu board should be used when there is not sucient space or a ve panel menu.
File: YogenFruzMenu_Panel_D_E_FA.ai File: YogenFruzMenu_Panel_I_J_FA.ai
three panel menu board
The three panel menu board should be used when there is not sucient space or a our panel menu
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10.9 Signage
The three panel menu board should be used when there is not sucient space or a our panel menu.
File: YogenFruzMenu_Panel_A_FA.ai File: YogenFruzMenu_Panel_B_C_FA.ai
phrase sign :: print application
The phrase sign is a visual representation o the voice o the consumer. Many un phrases are balanced in size and position to
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10.10 Signage
The phrase sign is a visual representation o the voice o the consumer. Many un phrases are balanced in size and position to
deliver a variety o messages in a light way. Scale these graphics as necessary, but do not rewrite the messages or reproportionthe relationships o the phrases.
File: YogenFruzSign_Phrases_FA.ai
phrase sign :: shop drawing :: ront elevation
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WALL SIGN
SMF 763 OL YMPIC BLUE OPAQUE VINYL
AVERY A8410-O L T. MAGENTA OP AQUE VINYL
1/2
1/2 1/2 1/2 1/2 1/23 2-7/16 3 2-7/16 3 2-7/16 3 2-7/16
13-1/4
3-01/2
1/2
1 5-1/4
1 5-1/4
ALTRO WALL PANEL APPLY ON 1/2 THK MDF
COL OUR: WHITE ROCK
THK: 2mm
CONTACT: COMP ASS FLOORING L TD.
TEL: 905-564-133 0
STAINLESS STEEL REVEAL
STAINLESS STEEL END C LIP ALL AROUND
10.11 Signage
phrase sign :: shop drawing :: section
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10.12 Signage
its all about sign
Our tagline can be used to communicate the personal/customization attributes o the Yogen Frz brand within your retail
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VINYL GRAPHIC
BASE PLATE
3-0
2-8
SMF 763 OL YMPIC BLUE OPAQUE VINYL
AVERY A8410-O L T. MAGENTA OPAQUE VINYL
10.13 Signage
environment.
File: YogenFruzSign_AllAboutU_FA.ai
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clear cups
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11.2 Packaging
File: YogenFruzPkg_Clear_CD9_FA.ai
File: YogenFruzPkg_Clear_CD12_FA.ai
File: YogenFruzPkg_Clear_CD16_FA.ai File: YogenFruzPkg_Clear_CD21_FA.ai
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