yieldify case study we are fstvl
TRANSCRIPT
Driven success
OBJECTIVE
Increase
conversions
OBJECTIVE
Acquire new
customers
RESULT
+10%OF WEBSITETICKET SALESvia the website
RESULT
+8%OF LEADSGENERATEDvia the website
Case StudyAward-winning music festival
About We Are FSTVL
Winner of Best New Festival, Best Medium Sized
Festival and Best International Festival awards*,
We Are FSTVL host a huge weekender in May at
Damyn’s Hall, Upminster, combining some of the
world’s biggest names in electronic dance music
with some of the world’s leading club brands and
labels for 50,000 fans.
A hotly-contested ticketing market
The live music industry is expected to grow to $23.7
billion by 2019, according to Eventbrite, but markets
are saturated, making it harder to secure prospective
festival-goers. Serving fans with a relevant message
throughout their user journey has been key to
building the We Are FSTVL online brand through
engaging experiences for their website visitors.
Making every interaction count
Yieldify helped We Are FSTVL engage their website
visitors at the perfect moment to increase ticket
sales, grow confidence and increase customer
value. With Yieldify, We Are FSTVL created personal
interactions that realised the potential value of
their visitors.
We Are FSTVL says:
Yieldify has opened a whole new ecommerce channel for us which
allows us to react quickly and target FSTVL fans based on their
browsing behaviour, ensuring the right message is always used to
sell the We Are FSTVL experience.
* UK Festival Award for Best New Festival, UK Festival Award for Best Medium-
Sized Festival, DJ Award for Best International Festival.
Bojan Ambrus
Head of Digital Marketing
Promotion amplification:
group offer
Group offer campaigns that were triggered on entry
to the site drove the most traffic to the brand’s
Eventbrite page (a separate ticketing domain that
opens in another tab when clicked so as not to
interrupt the user journey) causing the biggest uplift
in ticket sales.
SUCCESS:
New customer acquisition:
lead generation
To help We are FSTVL grow their email database,
Yieldify ran campaigns targeted at abandoning
visitors highlighting a competition to win tickets to
the festival.
SUCCESS:
+64% INCREASE IN CONVERSIONS
that were driven by Yieldify activity
+73% OF LEADS DATABASE
from Yieldify campaigns
Campaigns that meet their objectives
Promotion amplification:
drink tokens
Yieldify helped promote drinks tokens sold ahead
of the event. Yieldify served an overlay highlighting
the promotion to visitors as they arrived on site and,
in the approach to the event, also when visitors
showed intent to exit the website. We split-tested
serving visitors with animated images against static
images and found that more visually dynamic content
caused greater engagement. This performance
clearly demonstrated the benefit of visually engaging
design, produced by the Yieldify team.
SUCCESS:
Value engagement:
video content
To re-engage abandoning visitors, Yieldify served
We Are FSTVL’s promotional video to visitors to
encourage them to stay and purchase tickets. We
split-tested click-to-play videos with sound against
a video that autoplays without sound. The results
revealed that the autoplaying video created greater
engagement.
SUCCESS:
BOOST IN VISITOR ENGAGEMENT:
+20% UPLIFT IN DESKTOP
CLICK-THROUGH RATE
with animated overlay
vs. static image overlay
BOOST IN VISITOR ENGAGEMENT:
+33% UPLIFT IN CLICK THROUGH RATE
with autoplay without sound
vs. click to play with sound
Campaigns that meet their objectives
Conversion urgency:
countdown timer
To inspire urgency to book, when visitors showed
intent to exit, Yieldify served them with a countdown
timer indicating when ticket prices were due
to increase. The timer campaign drove higher
engagement when split test against a static overlay
containing only a message to encourage urgent
action.
SUCCESS:
Conversion reassurance:
geo-targeted messaging
Yieldify ran campaigns that targeted visitors with
messages designed to resonate with visitors from
outside the UK. Yieldify served them with the details
of hotels and travel arrangements to encourage
them to book for the festival. The effect was both
informative and reassuring.
SUCCESS:
BOOST IN VISITOR ENGAGEMENT:
+82% UPLIFT IN TABLET
CLICK-THROUGH RATE
with countdown time overlay
vs. static overlay
REGION-SPECIFIC
PERSONALISATION
Campaigns that meet their objectives
Request a demo
Yieldify creates smart and simple marketing
technology products that predict customer
behaviour to optimise customer experience with
brand revenue.
Trusted by over 500 brands on more than 1,000
websites globally, Yieldify helps some of the world’s
most innovative companies drive incremental
revenue, including Marks and Spencer, French
Connection, Steiner Sports, Omni Hotels and
Anthropologie.
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