MUSIC IN YOUR HEARTIt‘s time to shine!

ChallengeHow to turn THIS into THIS?

Kids won‘t do anything by themselves!Let‘s focus on music teachers and school principals.

1339 high schools, 4583 elementaryTight on budget, old equipment.Low engagement of students.

„Music in your heart“ benefits?Fun way how to get students‘ attention.Public visibility.60 000 CZK prize money for 3 best schools.

Schools

Music & English teachers.Escape from the stereotype.Arouse the student‘s interest in music classes.

Meeting with music stars.

¨ Don´t be dowdy, be more rowdy!

Teachers

Personal addressingPrimary shortlist of 120 schools involved in internet phenomenons Harlem Shake & Gangnam style

Internet & print PR articles on MafraLidovky, iDnes & Lidové noviny, Dnes, Metro

Information channel of Ministry of EducationTV spots, newsletters

How to reach them?

KidsLack of interest in music education.„Selfie“ generation.Adoring celebrities, but not only singers and musicians.

Ideas:Fun way how to learn music.Public visibility, meeting celebrities.No matter what you‘re famous for, music is what we have in common.

It‘s time to shine, kids!

How to reach them?

Music TV ÓČKOWeekly TV show „Music in your heart“ with various celebrities.Periodic ads promoting the entire project.

Facebook adsSpecific targeting age 13-19, promoting the project FB profile + Óčko TV show.

YouTube adsPre-roll ads before YT music videos promoting Óčko TV show

TV show on ÓČKO• every week 2 celebrities, 2 schools, 1 battle • broadcasting from celebrities‘ former schools• short interview with their former music teachers• guest‘s performance together with current students• 1 week voting on the FB profile• winners of the battle gets to attend final concert as spectators

Want to be on stage and perform? Make your own videoand win the whole thing!

Competition

Timeline

All the budget will be used.In addition we recommend to consider partnerships with:

Results200 directly addressed schools- 120 from the shortlist- 80 from TV shows and Educational programme

Project awareness through various media channels.

200+ competitive videos.

MUSIC IN YOUR HEARTTeachers Kids

How to reach them?

Direct addressing, PR articles, Ministry of Education

How to reach them?

Óčko TV, Facebook, YouTubeTV contest with

celebrity

Own video making

CONCERT+ Prize money