yle guide - logos.nycwineandfoodfestival.comyle guide. contents 3 the nycwff logo 4 spacing,...

2019

ST

YLE

GU

IDE

CONTENTS

3 THE NYCWFF LOGO

4 SPACING, ALIGNMENT & MISUSE OF LOGO

5 LOGO VARIATIONS

6 COLORS

7 FONTS

8 2019 CAMPAIGN & APPLICATION OF FONTS

9-10 SOCIAL MEDIA TOOL KIT

11 NYCWFF CHARITY PARTNERS

11 EXCLUSIVE PROVIDER OF WINE & SPIRITS

12 CONTACT AND DOWNLOADS

For any questions, please contact Melanie Miller: [email protected] | 646.734.0595 3

THE NYCWFF LOGO

CORRECT LISTING OF THE BRANDWhen writing out the Festival name, please list as follows: Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One


SPACING & ALIGNMENT

MISUSE OF LOGO

A minimum amount of clearspace must surround the logo at all times. This space is equal to the cap-height of the letter “N” in NYC.

1 Do not use only part of the logo, crop the logo, or remove the Food Network, Cooking Channel or Capital One® logos from within the Festival logo.

2 Logo must be used on a clean, solid dark or white background.

3 Do not change the typeface of the logo.

4 Do not alter any colors of the logo.

5 Do not alter the position of the logo elements.

6 Do not rotate the logo.

7 Do not add 3-D effects to the logo.

8 Do not outline the logo.

9 Do not add a gradient to the logo.

10 Do not stretch the logo.

11 Do not add text or other graphic elements to the logo.


LOGO VARIATIONSFestival logo variations may be provided upon request and will be evaluated on a case by case basis. Please contact Melanite Miller ([email protected] | 646.734.0595) with specific requests.


COLORS

8For any questions, please contact Melanie Miller ([email protected] | 646.734.0595) or Megan Daum ([email protected] | 818.917.6772)

COLOR

OrangeCMYK: 0 / 75 / 100 / 0RGB: 251 / 87 / 43

HEX: FB572B HEX: 000000Pantone: 1655

BlackCMYK: 10 / 10 / 10 / 100RGB: 0 / 0 / 0 Pantone: Black

Dark GrayCMYK: 20 / 0 / 0 / 70RGB: 69 / 73 / 76 Pantone: 431

FOR INTERNAL USE / LIMITED USE ONLYPRIMARY COLORS

Light GrayCMYK: 3 / 0 / 0 / 30RGB: 170 /170 / 170 Pantone: 428

IMPORTANT NOTE ABOUT OUR FESTIVAL ORANGE:For maximum impact, our Festival orange has different color breakdowns for print and for web. Because of this, it is critical to utilize the proper logo formats when designing for each medium.

When designing for PRINT (CMYK): ALWAYS use the EPS version of our logo.

When designing for WEB (RGB): ALWAYS use the PNG or PSD versions of our logo.

Simply opening the EPS and converting to a PNG will NOT create the correct color combination.

NEW logo as of September 2016. Please replace all prior versions.


FONTSFOR ADVERTISING OR ANY DESIGNED COMMUNICATIONS:

FF DIN / REGULAR:

abcdefghijklmnopqrstuvwxyzACDEFGHIJKLMNOPQRSTUVWXYZ1234567890#&FF DIN / MEDIUM:

abcdefghijklmnopqrstuvwxyzACDEFGHIJKLMNOPQRSTUVWXYZ1234567890#& FF DIN / BOLD:

abcdefghijklmnopqrstuvwxyzACDEFGHIJKLMNOPQRSTUVWXYZ1234567890#&FF DIN / BLACK:

abcdefghijklmnopqrstuvwxyzACDEFGHIJKLMNOPQRSTUVWXYZ1234567890#&


2019 CAMPAIGN AND APPLICATION OF FONTS

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NYCWFF.ORG | 800.764.8773 | E AT. D R I N K . E N D H U N G E R .

EXCLUSIVE PROVIDER OF WINE AND SPIRITS TITLE

BEER AND WATERDISTRIBUTOR

HEADQUARTER HOTEL

OFFICIAL AIRLINE OFFICIAL BANK OFFICIAL AUTOMOTIVE PARTNER

PREMIER

PRESENTED BY AND OFFICIAL CREDIT CARD

PLATINUM

Must be 21 or older with valid ID to consume alcohol. The Festival promotes responsible drinking. 100% of the net proceeds go to the Food Bank For New York City and No Kid Hungry® campaign Photos: Courtesy of Getty Images | Sponsors confirmed as of 6.22.19

HOSTED BY AND BENEFITING

FF DIN:MEDIUM

FF DIN:BLACK

FF DIN:REGULAR

NEW YORK CITY WINE & FOOD FESTIVAL

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FF DIN:BLACK

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NEW YORK CITY WINE & FOOD FESTIVAL

NEW YORK CITY

WINE & FOOD

FESTIVAL


SOCIAL MEDIA TOOL KITNYCWFF leverages an integrated social media campaign to bring awareness to the Festival and our supporting charities.

Here you will find pertinent information and examples of social messaging.

NYCWFF SOCIAL ACCOUNTS, HANDLES AND OFFICIAL HASHTAG

@nycwff

@nycwff

www.facebook.com/NYCWFF

NYCWFF’s Facebook page is: Food Network & Cooking Channel New York City Wine & Food Festival

Official Hashtag: #NYCWFF

BENEFITING CHARITIES SOCIAL ACCOUNTS

Food Bank For New York City

@FoodBank4NYC

@foodbank4nyc

www.facebook.com/foodbanknyc

No Kid Hungry®

@NoKidHungry

@nokidhungry

www.facebook.com/nokidhungry


SOCIAL MEDIA TOOL KIT, CONT.

FACEBOOK AND INSTAGRAM POST

We’re thrilled to be part of @NYCWFF on Oct 10-13! Buy your tickets today and join the fight to end hunger, benefitting @FoodBank4NYC and @NoKidHungry. http://nycwff.org

TWITTER POST

We can't wait for #NYCWFF this Oct 10-13! Get tix today to Eat. Drink. End Hunger. https://nycwff.org

TAGGING NOTES

Please tag @NYCWFF, our benefitting charities (@FoodBank4NYC, @NoKidHungry) and our Exclusive Wine & Spirits Provider, Southern Glazer's Wine & Spirits (@sgwinespirits) when possible.

DOWNLOAD ARTWORK

DOWNLOAD ARTWORK

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We invite you to use the images and suggested text provided here in your own channels.


NYCWFF has raised $12.5 million to date in the fight to end hunger. 100% of the Festival's net proceeds benefit our two charity partners, Food Bank For New York City and No Kid Hungry®.

When referring to these organizations, use this exact language: Hosted By and Benefiting Food Bank For New York City and No Kid Hungry®.

Please note: “For” in “Food Bank For New York City” should always be capitalized.

Southern Glazer’s Wine & Spirits is NYCWFF’s Exclusive Provider of Wines and Spirits.

NYCWFF CHARITY PARTNERS

EXCLUSIVE PROVIDER OF WINE AND SPIRITS


If you have questions regarding proper use of these guidelines or logo usage, please contact:

Melanie Miller Marketing Director [email protected] | 646.734.0595

LOGOSTo download the Festival's logos, please visit NYCWFF.ORG/LOGOS

Please contact the Festival directly if you need a logo for premiums, sweepstakes or onsite materials. Festival must approve all logo usage.

FONTSFF Din Regular is available at fonts.com/font/fontfont/ff-din/regular

FF Din Regular is available at fonts.com/font/fontfont/ff-din/bold

FF Din Regular is available at fonts.com/font/fontfont/ff-din/condensed-bold

WEB FONTSNunito Sans is available for free at https://fonts.google.com/specimen/Nunito+Sans

CONTACT

DOWNLOADS

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