ym2 assignment 161 mobile cong veo thuy tien
TRANSCRIPT
ASSIGNMENT 8.1 - MEDIA
Mobile is not a device, it’s a PLATFORM that consumers are moving to, and marketers must adapt“Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an
interactive and relevant manner through any mobile device or network.”
Top 4 tools of Mobile Marketing
Text Messaging
Mobile advertising
Mobile Email
Mobile-Friendly Websites
MOBILE SEARCH – SOCIALoptimization
Social Network Websites
Paid MediaSoci
al Media
Search E
ngine
Content is optimized across channels
Smart phones kick start all activities
The expansion of mobile - smart phone puts it at the middle of all touch points.
Diversify technologyHasten spreading speedIncrease interaction, reach, impression Real time, location based engagement
Real time, location based searchDiversify search input and outputOptimize content availabilityIncrease user penetration of searchingHOW MOBILE HAS CHANGED SOCIAL AND SEARCHYet at the core is still a strategy of incepting
good content into target audience, with
socialability and a touch of technology and
creativity
ALL eyes ON S4
Massive sharing and
interaction with the marriage of mobile, social
and search
Increase social interaction with mobile sitePeople can keep up on the go with the stare down contest through the wap site
Interact through posting Instagram pictures to support or distract starer
Draw fans to the site and the game with search engine optimization
Amazing results of the marriage Triple brand subscribers, huge impression
Translate to sales with 1/3 Swiss recognition and 70% sales increase
Key learning Amazing use of gamifying
It all starts with good content
Mobile first