ASSIGNMENT TVC

N G U Y Ễ N . P H Ú . C Ư Ờ N GT R Ầ N . Q U Ô C . T H I Ê N . A N

PRODUCTIONPROCESSTV COMMERCIAL

TVC PRODUCTION DEVELOPMENT OVERVIEW

Client

Advertising Agency

Production house

Media (television)

1. Advertising brief2. STB development3. Production house selection

4. Pre - Production5. Shooting

6. Online - offline

7. Final mix & material release

8. Publish tape to media

1- ADVERTISING BRIEF

Consumer insight

Position statement

Competitive analysis

Client

Advertising agency

1. Creative brief

2. Re-brief

2- STORY BOARD DEVELOPMENT

Agreed Script StoryboardApproved

Storyboard

Agency’s action: Present script to client and develop STB accordingly.Advise or revise STB if any revision needed.

Client’s action: Final check script & STB details, cultural differences or ethnic issues and brief for revisions if any

Creative idea development process

3-PRODUCTION HOUSE SELECTION

Brief Production House

Production Quotes & Treatment

Production Shortlist,

Recommendation & Quote approval

Agency’s action: Based on the approval STB, search for production houses (commonly 3 vendors), present to client PH’s quotes & treatment with recommendation.

Client’s action: Verify vendor selection and give quote approval.

4-PRE PRODUCTION

Pre-pro meeting with Client

Pre-pro meeting with Agency

Work-in-progressTalents, locations,

Audio…

Agency’s action: Conduct PPM with PH and give feedbacks for improvement if any.Facilitate PPH with client and PH with constructive input to ensure good output.

Client’s action: Double check the production preparation in accordance with approved STB & production treatment. Give feedbacks if any and approval before SHOOT.

PH’s action: Arrange PPM meeting with agency and client accordingly as per production quote & treatment presented.Advise / Revise accordingly with agency & client feedback.

5-PRE & SHOOTING

Start Pre-production preparation

Confirm locations, talents,

final check…Shooting

Agency’s action: Ensure all feedbacks are well answered with revision. Ensure all related materials are approved before SHOOT

Client’s action: Double check for revision as per feedbacks. Give final approval for all related materials before SHOOT.

PH’s action: Make revisions as per agency & client feedbacks. Ensure all related materials are approved before SHOOT.

SHOOTING PROCESS

6-OFFLINE & ONLINE

Offline

Offline edit presentation,

revision & approval

Online

Agency’s action: Work closely with PH to ensure offline editing in accordance with STB & treatment approved.Facilitate OFFLINE presentation to client.

Client’s action: Benchmark the offline version with STB & treatment approved.Give feedbacks for further improvement in ONLINE.

PH’s action: Work closely with agency for offline editing and revision if any.Conduct proper OFFLINE presentation to client.

7-FINAL MIX & MATERIAL RELEASE

Online edit presentation,

revision & approval

Final audio mix Material Release

Agency’s action: Work closely with PH to ensure ONLINE editing in accordance with feedbacks in the OFFLINE.Facilitate ONLINE presentation to client.

Client’s action: Final check and approval for materials release.

PH’s action: Work closely with agency and ensure all feedbacks for improvement in OFFLINE are answered in ONLINE.Conduct ONLINE presentation to client with SFX &/ Audio mix.

SAMPLES

Lipton TVC 30s Storyboard

00 Greentea TVC 30s Storyboard

Coke TVC 30s Script

Storyboard