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Launch Press Ad.

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Page 1: Yoplait

Client: YOPLAIT: (The re launch of Yoplait yogurt in Egypt) Press campaign

What they wanted:To re launch Yoplait in Egypt.

What we did:The French have left a lasting cultural footprint on Cairo (Paris by the Nile). Cairennes love all things French. Therefore, ‘Nouvelle Cuisine’.

What we got:Became No. 1 natural yogurt in Egypt very quickly and was bought out by Beyti (Egypt’s largest producer of dairy products) very quickly. It was also the first green pack for a natural yogurt on the shelves here. This was a big part of its appeal and success. We now see more green.

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Yoplait is an awesome brand that is - IAB Ireland

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GENERAL MILLS OVERVIEWYoplait USA $1.3 billion Yoplait provides consumers with many ways to enjoy yogurt, from Yoplait Original to Light, from Greek 100 to Go-Gurt. All provide convenience

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