you don't have to be big to be strong 2
TRANSCRIPT
![Page 1: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/1.jpg)
You Don't Have to Be Big to Be Strong: Building a Successful Online Program When You've Got Few Resources, Not a Lot of Buy-in, and Lots of Pressure to Demonstrate Success Yesterday
Leanna Blankenship – Data and Development Systems Manager
The National Center for Lesbian Rights is a national legal organization committed to advancing the civil and human rights of lesbian, gay, bisexual, and transgender people and their families through litigation, public policy advocacy, and public education.
![Page 2: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/2.jpg)
![Page 3: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/3.jpg)
![Page 4: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/4.jpg)
![Page 5: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/5.jpg)
![Page 6: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/6.jpg)
![Page 7: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/7.jpg)
![Page 8: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/8.jpg)
![Page 9: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/9.jpg)
![Page 10: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/10.jpg)
Results
• 11% list growth – from 17k to almost 19k
• 70% of new list growth & 40% of new donors came from chaperoned email via Mother Jones
• 131 gifts raising nearly $15,000
• 45% gifts from new donors (58)
• Converted at least another 18 new donors since campaign ended
![Page 11: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/11.jpg)
Rough Spots
• Quick turnaround time due to current events
• Content & tone changed multiple times
• Remembering where we put everything!
• Technology limitations
![Page 12: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/12.jpg)
![Page 13: You Don't Have to be Big to be Strong 2](https://reader033.vdocument.in/reader033/viewer/2022042817/559e16481a28ab3e798b4676/html5/thumbnails/13.jpg)
Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval