“you want to see the people that live here”: using everyday life to create a distinctive city...
DESCRIPTION
Professor Robert MaitlandDirector, Centre for Tourism ResearchTRANSCRIPT
![Page 1: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/1.jpg)
© Robert Maitland
“You want to see the people that live here”:using everyday life to create a distinctive city
destination
Professor Robert MaitlandDirector, Centre for Tourism Research
Centre for Tourism Research
![Page 2: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/2.jpg)
© Robert Maitland
Events and Icons certainly attract visitors …
![Page 3: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/3.jpg)
© Robert Maitland
London’s latest tourism attractions
![Page 4: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/4.jpg)
© Robert Maitland
And coming shortly …
![Page 5: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/5.jpg)
© Robert Maitland
But London’s greatest tourism attractions?
![Page 6: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/6.jpg)
© Robert Maitland
1 Shift of focus
From Cities Shaping Tourists -planned, predictable tourism development
To Tourists shaping ‘their’ cities - exploration, experience, attachment
![Page 7: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/7.jpg)
© Robert Maitland
1 Shift of focus
From Cities Shaping Tourists -planned, predictable tourism development• Heritage precincts • Tourism Bubble (Judd)• ‘Iconic’ attractions • Cultural Quarters (Montgomery)• EventsBut• Costly• City standardisation • Neglects changing visitor preferences
![Page 8: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/8.jpg)
© Robert Maitland
1 Shift of focus
To Tourists shaping cities - exploration, experience, attachment
• Diverse, experienced tourists
![Page 9: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/9.jpg)
© Robert Maitland
Beyond the tourist stereotype
![Page 10: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/10.jpg)
© Robert Maitland
1 Shift of focus
Tourists shaping cities exploration, experience, attachment
• diverse tourists • other mobilities - ‘as if’ tourists – e.g. students
![Page 11: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/11.jpg)
© Robert Maitland
Tourist? Tourists?
Tourist?
Tourist?
![Page 12: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/12.jpg)
© Robert Maitland
1 Shift of focus
Tourists shaping cities exploration, experience, attachment
• diverse tourists • other mobilities - ‘as if’ tourists – e.g. students• search for ‘real’ experiences – often off the
beaten track
![Page 13: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/13.jpg)
© Robert Maitland
LondonParisBerlinNew York CitySydney
Off the Beaten Track
![Page 14: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/14.jpg)
© Robert Maitland
2 Everyday life in London: Islington & Bankside
Characteristics• Popular with visitors but• Not developed as tourism precincts • Off the beaten track
Research• Surveys of overseas visitors• In depth interviews
![Page 15: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/15.jpg)
Off the (Yahoo) Beaten Track …
Bankside
Islington
![Page 16: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/16.jpg)
© Robert Maitland
![Page 17: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/17.jpg)
© Robert Maitland
Bankside
![Page 18: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/18.jpg)
© Robert Maitland
Islington
![Page 19: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/19.jpg)
© Robert Maitland
3. The Appeal of Bankside and Islington
1 ‘Not touristy’ • ‘off the beaten track’• ‘out of the way places where there aren’t so
many people catering for tourists’• Big ‘touristy attractions’ do not dominate
![Page 20: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/20.jpg)
© Robert Maitland
3. The Appeal of Bankside and Islington
2 the appeal of everyday life
“I saw a lot of tourists, of course, but there were a lot of people that were from here. I think they were coming out of their offices and they were having something to eat at the restaurants… I like the mix. I don’t like to see all tourists. You want to see the people that live here, how they act, how they live their life.”
![Page 21: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/21.jpg)
© Robert Maitland
The Appeal of Bankside and Islington2 the appeal of everyday life
“People going about their daily tasks”
“Normal Londoners just doing their thing”
“Museums [are] interesting – but they could be anywhere”
![Page 22: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/22.jpg)
© Robert Maitland
The Appeal of Bankside and Islington2 the appeal of everyday life
“… tourist spots are always very generic … you feel like … I’m just doing the typical tourist thing but if you end up in the place where the locals go, it feels like a more authentic experience somehow. A glimpse of how life is in the city”.
![Page 23: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/23.jpg)
© Robert Maitland
3. The Appeal of Bankside and Islington
“one of our favourite places has been Tesco … we just like to look around and see people”
“You can actually see the real London and see how people work. You can walk by … and see them typing on their computers … It’s kind of cool ”
![Page 24: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/24.jpg)
© Robert Maitland
4. Discussion: Enjoying Everyday Life
1 Discriminating experienced visitors seek the distinctive and ‘real’
2 Distinctive and ‘real’= interesting cityscape + consumption opportunities + local people / everyday life
3 ‘Real London’: idealised city, emerging as islands in homogenised and branded London (residents would agree …)
![Page 25: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/25.jpg)
© Robert Maitland
4 Conclusions
1 Everyday life a source of competitive advantage2 Costs the city less than icons and events
= € 13b +
3 Builds Distinctiveness not standardisation
4 And cheaper for credit crunched visitors
![Page 26: “You want to see the people that live here”: using everyday life to create a distinctive city destination](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9dd4a4a7959af6c8b45dd/html5/thumbnails/26.jpg)
© Robert Maitland
Thank you
Professor Robert MaitlandDirector, Centre for Tourism Research
www.westminster.ac.uk/tourism