you win or you die: live video in your business
TRANSCRIPT
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Getting Started with Live Videoin YOUR Business
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Vincenzo LandinoCreative Director, Aftermarq
2 — © Aftermarq, 2016
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Periscope3 — © Aftermarq, 2016
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YouTube Live4 — © Aftermarq, 2016
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Facebook Live5 — © Aftermarq, 2016
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TwitchMeveeYouNow
LivestreamFireTalkBlabMyEyeMeerkatLive.meLive.ly
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David BeckhamThe Rock
Jimmy FallonAl Roker
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ATTENTIONEconomy8 — © Aftermarq, 2016
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Do you want to reach yourcustomers where they are?
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Anytime10 — © Aftermarq, 2016
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Anywhere?11 — © Aftermarq, 2016
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Live Videois where youneed to be
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Here isWHY13 — © Aftermarq, 2016
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92% of mobile video consumers
share video.14 — © Aftermarq, 2016
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1/3 of all onlineactivity is watching video
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90% of video is watchedon a mobile device
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How can you achieve successwith live video?
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Cross-Promotion18 — © Aftermarq, 2016
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Assess YOUR marketing mix
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Live video cannotlive in a bubble
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Personality21 — © Aftermarq, 2016
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Listen to your customer
Engage22 — © Aftermarq, 2016
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Real-Time23 — © Aftermarq, 2016
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Access24 — © Aftermarq, 2016
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Behind the Scenes
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It’s the total transparency that draws me in -- sharing a glimpse into an otherwise off limits world.
— Customer
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Loyalty Treatment
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Consistency28 — © Aftermarq, 2016
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What can your audience expect from you?
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Could you imagine watchingGame of Throneswith ZERO schedule?
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Get Started31 — © Aftermarq, 2016
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Pick a format that suits your business
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Don’t worry about equipment
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Collaborate37 — © Aftermarq, 2016
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Call Action39 — © Aftermarq, 2016
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Thank YouVincenzo LandinoCreative Director, Aftermarq
41 — © Aftermarq, 2016