you wont believe who i met at the waterfront
DESCRIPTION
An overview of Portland Waterfront Living community portal ... and the benefit for area merchantsTRANSCRIPT
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You Won’t Believe Who I Met at The Waterfront
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Meet Susanne
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Susanne is passionate about herInterior Design Firm
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She has a website…but it’s difficult to find
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Susanne isn’tsure how tograb her pieceof the pie
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Meet Anthony
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Anthony is a businessdevelopment executive of alocal financial services firm
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Anthony is measuredon results
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The firm has a very hip website,but it doesn’t really help Anthonymeet his goals
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Meet Elaine
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Elaine is the general managerof a group of local coffee shops
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Elaine’s advertisingbudget keeps growing…but sales are not
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Elaine needs amore effective wayto connect withnew and existingcustomers
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Meet Corinne
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Corinnemoved fromthe eastcoast to atownhomein John’sLanding
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…she researched the community andlistings on PortlandWaterfront.com
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Now she’s looking for arecommendation onsomeone who can helpadd warmth and colorto her new home
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Meet Tom
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Tom is a high networth retiree and
docks his sail boat atWaverly Yacht Club
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…he’s a passionate supporter ofwaterfront conservation efforts
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Tom prefers to do business with folks thatshare his interests
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Meet Kyle
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Kyle practices Family Medicineat OHSU Center for Healthand Healing
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Kyle loves spending his down timearound the waterfront
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He wants one, easy-to-remember sitefor all upcoming waterfront events
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Remember
Susanne?
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Not only did Corinne findher townhome on
PortlandWaterfront.com,she found Susanne’s blogand hired her because ofher passion and expertise
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Susanne shared herpassion for interior design
with Portland WaterfrontLiving’s online community
where she developed ahuge following of valued
clients.
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Remember
Anthony?
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Tom follows thecommunity forum“Voices” on PortlandWaterfront Living anddiscovered thatAnthony’s companysupports the sameconservation efforts ashe does. Tom is now aclient of Anthony’s.
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Anthony expanded his network bysharing common interests with other
online community members.
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Remember
Elaine?
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Kyle discovered hisfavorite new coffee shopbecause Elaine was ableto precisely and costefficiently place heradvertising along sidewaterfront events thatwere near her stores.
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Elaine lowered the cost of acquiringnew customers and reduced the
complexity of engaging existing ones.
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10 Easy Steps to Creating
Buzz for Your Business
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1. Join a self-referencing community(geography, interests, customers)
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2. Pick your niche (passion andauthority)
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3. Participate (blog, advertise,syndicate)
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4. Associate yourself with yourcustomer’s coincident interests(halo effect)
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5. Be a good neighbor (read, link,comment)
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6. Engage your audience (markets areconversations… listen+respond)
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7. Publicize via other channels (online,offline, POS, SEM)
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8. Reference management (ask for andleverage testimonials)
Clients likemy work!
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9. Start now (don’t let Perfect be theenemy of Good)
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10. Ask for help (affordable premiumservices are available to you)
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