you, yes you, need a personal url
DESCRIPTION
According to career research, including the Bureau of Labor Statistics, you could have from 11 to 22 jobs in your working lifetime. Whew! You think you are in control? Its time to own your own online brand. Here's how.TRANSCRIPT
- 1. You, Yes You, Need A Personal URLThe Why and How Of Owning
Your Brand on the Internet
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Summer 2011 Peter Levitan
2. Recognize that you have lost control of a clear career
path.According to the Bureau of Labor Statistics, the average baby
boomer will hold 11 jobs. Make that 22 if you are a Gen Y.
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2011 Peter Levitan
3. People used to feel secure being associated with their companys
brand. Your arent and shouldnt.
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2011 Peter Levitan
4. You probably use your companys email address for much of you
personal correspondence.Beyond day-to-day business, being known as
[email protected] [email protected] is a big long-term
mistake.
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2011 Peter Levitan
5. You probably also have a Gmail, Yahoo! or a cable company email
address.Its OK, but [email protected] very strong personal
branding. You are sort of giving it up to Comcast.
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2011 Peter Levitan
6. Its time to take control of something you can take control of.Go
to www.godaddy.com and register your very own URL for $11.99.
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2011 Peter Levitan
7. Use your new URL as your personal email account and put up a
website or at least a place-holder site. You want to get
here:[email protected] here:www.bobdole.com
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2011 Peter Levitan
8. If you have waited this long, you might have an domain name
issue. Somehow the other Bob Dole registered your name in
2001.Consider www.bdole.com or use .me instead of .com.
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2011 Peter Levitan
9. If you are Bob Smith, an even more common name, then go for a
URL that describes you, your goals or skill-set. It may be time to
get creative.Try playing with domain name generators like
www.nameboy.com
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2011 Peter Levitan
10.
Yesterday:[email protected]@[email protected]@[email protected]@[email protected]@speedo.comToday:[email protected]
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2011 Peter Levitan
11. Need More Personal Branding [email protected]
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Summer 2011 Peter Levitan