young glory round1 shaun conroy and justine morgan
TRANSCRIPT
Shaun Conroy + Justine Morgan = team FajiggleShaun Conroy | copywriter: [email protected] Morgan | art director: [email protected]
YoUNg gLOry roUNd 1Brief: “OverpOpUlation - where is the Balance?”
the insighTCarpoOLiNg is fUn, bUt iT can be a pain tO Organise.
SO hOw can we Make iT easier tO CaTCh a ride with Friends?
what iF YOUr SoCiaL NeTworK CoUld BeCOMe YOUr traNSpOrt NeTworK?
inTroduCing... FaCeBoOk Carpool NeTworK.
the iDea:By installing the Carpool Network
Facebook plugin, users could input
regular routes they drive and see who
on their Facebook friends list is in a
similar area and takes similar routes.
Send a Carpool requeST
NaMe their roUteS
Create StOpS
Create a reguLar timetabLe, MaKing iT easier fOr grOupS tO Organise CarpoOLiNg
get reminderS when their Friends are Coming thrOUgh their area
STop
the iDea:From here they can...
the alan expreSs arrives in 5 Minutes
and be YOUr oWn Carpool CondUCTor “alL abOard!”
when a Carpool CondUCTor piCkS up a Friend, a requeST is Sent tO CheCk in.
by doiNg thiS the Carpool CondUCTor is reWarded and reCeiveS FaCeBoOk Credits....
whiCh they can use tO acCeSS MovieS, live ConCerTS, dozenS oF gameS and MOre.
the FaCeBoOk Carpool NeTworK woUld aLlOw peOpLe tO easiLy reaCh oUt and tUrn their
FaCeBoOk Friends into Carpool Friends...
taKing traFfiC oFf the rOad and reDucing CongeStiOn. HoOraY!