Your Brand MapBy Nicola Murphy

A brand is no longer what we tell the

consumer it is – it is what consumers tell

each others it is

HOW TO• Create a WOW presentations

– Cut the text– Image is everything– Sense check it all– Timing of slides– Empathy with the crowd

• Create an engaging co-woking hub– Feels like home– Learning & socialising – Tech it up– Let’s have fun

HOW TO• Understand and recruit Gen Z & Y

– Who are they ?– Experience VS career – What do they want ? – Z communication – Y communication – Keywords in adverts

• Create the right social media voice (Facebook, LinkedIn, Instagram,

Snapchat, You Tube, Twitter)– Where to start– What to say– When to say– Replying to feedback

HOW TO• Conduct quality appointements

– It’s your house– Greeting people – Who sits where– The appointement – Exit them well

• Create a WOW company collateral– What is collateral – What to consider – Production– Content – Company identity

HOW TO• Take a great photgraph

– Camera– The background– Pose like a pro– Tell a story– Resolution– The selfie master– Getting help

HOW TO• Be a successfull digital speaker

– Camera– Practise – Strat with a story– Hold their attention– Speak to your friends – Use intesting facts – Lighting

• Be a successfull public speaker– Being prepared– Practice– Know your audience– Use the right tech– Just breath !

#TFOibiza Summit 2016 www.brandambassador,life

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