SEARCH SPACE ANALYSIS YOUR COMPANY

Search Space Analysis Contents

Results & Recommendations

● Search Space Environment

● Backlink Audit Results

● On-site Audit Results

● On-site Content Audit Results

● Blog Content Review

● UX Angle (add on)

Campaign, Creds & Quote

● Campaign Strategy

● Deliverables

Importance of SEO

We’ll summarise the most immediate or pressing

Issue like:

● Toxic Links

● If you’ve been hit by a Google Update

● Content Duplication

● Missing or inaccurate citations

● Any Bad SEO practice that could be damaging

your website’s search rankings

HIGHLIGHTS & WARNINGS

Search EnvironmentCOMPETITORS KEYWORDS GOOGLE

* Competitors on Google are any site that ranks higher for you on a given keyword or set of keywords.

Competitor Analysis*

www.competitor.com1 www.startup.com2

www.rival.com3 www.upstart.com4

www.established.com5 www.maveric.com6

We have run numerous tests on yours and the following sites to Identify ● Strengths ● Weaknesses● Best Practice Opportunities

Your Competitors

We identify EXACTLY why your competitors outrank YOU and Deliver the strategy for YOU to OUTRANK THEM

Your Competitors

Your Competitors

Your Competitors

Keyword Analysis

*We can agree different competitors and keywords once engaged to run the reports again

Keywords Rankings:

Keywords* Position

top keyword one 12

top keyword two

top keyword three

top keyword four

top keyword five

top keyword six

22

23

23

6

36

We have reviewed:

● Your suggested keywords● Keywords that your content suggests● Other keywords that may be of value● Sample rankings can be seen here ● Further ranking and traffic estimates appear on the

following slides

Keyword Traffic Estimates

Potential Savings

Cost If Using Adwords

Search Volumes & Traffic Estimates on each position

Keywords you want to be found on

Keyword / Traffic EstimatesWhat’s the potential from our sample?

Keyword Source Keywords*

Monthly Search Volume

Total 1st Position

Traffic

Position 1- 3

Traffic

Position 1 - 5

Traffic

Position 6 - 10 Traffic

Average Top 10 Traffic

Est PPC cost Monthly

USA Keywords 109 53,880 19,720 13,003 9,429 1,374 5,388 £147,743

UK Keywords 109 40,220 14,721 9,706 7,039 1,006 4,022 £37,098

● Of the 113 keywords, your site ranks top 10 for just 2

● Attaining average TOP 10 positions would yield approximately 22,300 extra visits

per month on these keywords alone

● Top Positions PPC could be worth up to £421K

● A No1 PPC click thru rate of 7% would cost £29,500 for 15,600 visits per month

Nearly 7 times more traffic generated in the top 5 compared to the bottom 5

Traffic by country or region if needed

Competitor Visibility & Keyword Performance

Keywords Est. ClicksRanked Keywords

Your Website 1,021 99.7k V

Keywords Est. ClicksRanked Keywords

Competitor Website 832 8.42k

* = The data interprets clicks as top 3 positions impressions

Increased traffic comes from increased visibility:

BEING FOUND ON MORE KEYWORDS

GETTING HIGHER KEYWORDS POSITIONS

competitor.comyoursite.com

Traffic ComparisonIncreased web traffic is one of the main goals of SEO, and you increase

traffic when you increase visibility and rankings.

We’ll analyse the traffic of your top competitors and

understand why they get more traffic than you.

Looking at best practice in your industry shows us

what can be done, we’ll also work out their

weaknesses

ISSUE

We’ll identify the precise strategies to emulate and

surpass your competitors

RECOMMENDATION

www.yoursite.com

www.maveric.com

11

We’ll identify any Google updates that

you may be affected by eg

● Core updates

● Penguin

● BERT

● etc

And what to do to get your rankings

back and your site at peace with Google

again

Google Algorithm Updates | TrafficGoogle release multiple algorithm updates per year.

These usually result in significant position changes for many sitesWith 7 times more traffic in the top half of the results, staying the right side of the update is vital

Offsite / Backlink Audit ResultsUNDERSTANDING THE IMPORTANCE OF BACKLINKS

Trust Flow - Citation Flow Analysis

We’ll identify which competitors have successfully grown their website

authority, why it is so important and if your site is far behind

ISSUE

competitor.com

Trust Flow 51

Citation Flow 41

maveric.co.uk

Trust Flow 23

Citation Flow 34

rival.com

Trust Flow 35

Citation Flow 42

established.com

Trust Flow 41

Citation Flow 41

upstart.com

Trust Flow 55

Citation Flow 42

yoursite.com

Trust Flow 49

Citation Flow 49

We’ll identify what level of priority this is and

recommend the precise strategies to catch and get

ahead of your competitors

RECOMMENDATION

Trust Flow is a score based on quality, on a scale between 0-100. It is a number which predicts how trustworthy a page is based on how trusted sites tend to link to trusted neighbors.

Citation Flow is a number of predicting how influential a URL might be based on how many sites link to it.

We’ll identify if your No Follow Ratio may be sending alarm signals to Google

ISSUE

….And what to do about it

SOLUTION

Do Follow / No Follow - Ratio Audit

2,740

Follow (99.5%)

14

NoFollow (0.5%)

Dofollow links allow google to follow them and reach our website, giving us link juice and a backlink.

Nofollow links do not allow search engine bots to follow link, so it does not pass on link juice.

Too many Follows looks unnatural to Google and they may discount the link juice,

Too many No Follows has little impact.

Referring Domains & Sitewide Links

rival.com

Referring IP Addresses

1,588

Class C Subnets 1,054

A referring domain is a domain that backlinks are coming from. Receiving multiple backlinks from the same domain may damage website page rankings.

We’ll identify the numbers of sites and domains that are linked to yours

and your competitors, who is the leader, who has best practice and if

your backlink profile could be sending alarm signals to Google or

encouraging a Google Penalty

ISSUE

We’ll devise a strategy to negate any negative backlink

profile and provide a strategy to beat your competitors

SOLUTION

competitor.com

Referring IP Addresses 2,460

Class C Subnets 1,682

upstart.com

Referring IP Addresses

12,919

Class C Subnets 8,179 Class C

Subnets 3,321

established.com

Referring IP Addresses

6,376

maveric.com

Class C Subnets 1,597

Referring IP Addresses

2,655

External Backlinks 1,453,852External

BacklinksExternal Backlinks

External Backlinks

External Backlinks

External Backlinks

Class C Subnets 3,476

yoursite.com

Referring IP Addresses

5,131

1,685,978745,2711,671,796680,959 6,030,095

Links per Site 405 Links per Site 418

Links per Site 1,047 Links per Site 707 Links per Site 206 Links per Site 1,815

Toxic Backlink Audit

We look for possible evidence of some poorly

acquired backlinks or bad SEO. Sites that

Google may consider Toxic or negative or add

no value to your backlink profile

ISSUE

We analyse their traffic to you and authority in

order to decide whether to keep or disavow

RECOMMENDATION

A bad or a ‘toxic’ backlink is a link that either comes from a suspicious website, or has been acquired illicitly (e.g., it’s manipulative or spammy in nature).

.GOV & .EDU Backlink Audit

Google gives priority to Educational (university) and Gov (governmental) since they are very difficult to acquire and link naturally.

competitor.com

EDU 14

GOV 9

rival.com

EDU 1

GOV 9

established.com

EDU 729

GOV 691 GOV 47

bark.com

EDU 96

maveric.com

GOV 10

EDU 4

GOV 6,163

upstart.com

EDU 6

We’ll identify if your competitors are getting more of the

valued .gov and .edu links

ISSUE

We’ll study where they have found their links, if they have used

best practice and identify the best .gov and .edu link building

approach piggybacking their best practice if needed

SOLUTION

Topical Trust Flow Analysis

We look at your leading competitors to

see what the profile of their backlinks

is and what the key subjects that they

are getting links around.

This helps us devise the right strategy

for your website,

Topical Trust Flow is how authoritative and trustworthy a domain or URL is within its niche or Topic

The content that links to a page helps determine its Topical Trust Flow,

So the more referring domains the more accurate Topical Trust Flow is.

websiteone.co.uk

websitetwo.co.uk

websitethree.co.uk

websitefour.co.uk

websitefive.co.uk

websitesix.co.uk

Backlink Growth HistoryThe Backlink History shows 2 charts:

External backlinks discovery in the past 12 months

Referring domains discovery in the past 12 months

By analysing the backlink habits of

your competitors we can see who

has been investing in backlinks

and at what rate.

It’s crucial to be both smarter and

quicker than competitors,

particularly if you don’t have their

budgets

competitor.comrival.commaveric.comupstart.comestablished.comyoursite.com

competitor.comrival.commaveric.comupstart.comestablished.comyoursite.com

20

Result of Citation Audit

A low quality citation would contain the following information:

● Name is missing or incorrect

● Address is wrong

● No "phone number"

● The citation has not been indexed

● Duplicate citation

Your Company Name

We’ll identify if your site has been listed incorrectly or not at all on

the leading Business listings and check it’s not on any toxic ones

ISSUE

We’ll recommend a program of auditing and

select general and industry citations to achieve

SOLUTION

We know that 86% of people look for a businesses information

on Google Maps. Google reports that over 40% of people prefer

to complete their entire shopping experience on mobile.

As there are multiple business locations then your local presence

is key to success. We cannot ignore Local SEO.

Multiple Locations: Local SEO

We’ll recommend the best local strategies if you have branches, multiple locations or need a multi regional approach, including optimisation of Google My Business and Yahoo Business

RECOMMENDATION

Company Name

Company Name

Company Name

Link Prospect Research This demonstrates link prospects within a given industry.

The common backlinks are prime targets for potential link opportunities.

We will obtain fresher links on sites where successful competitors have good links.

Onsite SEO Audit Results

Summary of On-Site Issues

On-site Technical SEO

Issue Results Issue Note

Duplicate H1’s 11,093 (100%) H1’s are the most important headings on a page. They should clearly and concisely communicate the purpose of the page, using keywords to ensure that Google knows what the content of the page is about, should only be one per page, unique, and no more than 70 characters.H1’s Too Long 1 (0.01%)

Missing H2’s 2 (0.02%) H2’s are the next step down in the heading structure; should provide context to the content, and signal key sections; should not be used to style generic words such as “Basket”, but should naturally contain keywords from the page to give the best possible chance of ranking for those words. They should be unique, relevant to the content on the page, and not longer than 70 characters.Duplicate H2’s

11,059 (99.69%)

Images Too Large 6 (0.01%) Large images are one of the common causes that slow a website down. They should be optimised to be less than 100kb. Google also does not see images, so each image should have unique, descriptive alt text.

Images Missing Alt Text* 35 (0.06%)

Duplicate page titles 233 (2.10%)Page titles are one of the key pieces of information Google uses to determine what your page is about. When they are missing, not relevant to the page or not the correct length, you are missing an opportunity to tell Google, and potential customers, what your page is about, and therefore hampering your ability to rank strongly in search results. They should be between 35 and 65 characters

Page Title The Same As H1 0 (0.0%)

Page Titles Too Short 10 (0.09%)

Duplicate Meta Description 232 (2.09%)Meta descriptions inform Google, and browsers, about the content of your page, and are the text that Google will show in its search results.

Descriptions should be unique, relevant to your content, and contain keywords that you want to capture traffic for. The ideal length is around 150 characters (If the description is more than 155 characters, it will truncate in the results, and may result in important information not displaying. If it is less than 70 characters it will look very bare in the results).

*we only crawled UK market (/en/gb/) with a total of 11,099 URLs

Meta Description Too Long 0 (0.0%)

Meta Description Too Short 2 (0.02%)

Identification of onsite Metadata and Headings Issues that could be sending the

wrong signals to Google

Loads speed is relatively slowly on mobile devices,

According to Google Lighthouse.

(though these varied during the day)

Site speed is becoming increasingly important SEO ranking

signal, and can have a direct impact on UX, whether

people stay on your site, or bounce from it.

Our review of site speed will highlight issues such as

server issues, oversized images, and excessive or

unused plugins that may be slowing your website down.

Google takes it seriously!

Site SpeedMOBILE

DESKTOP

Image Optimisation

We identify if images are optimised.

Do they have descriptive alt text?

Are they uncompressed and slowing the site down?

ISSUE

We’ll offer a series of policies, procedures and

training to allow you to upload to best SEO practices

or offer fix the issues ourselves

SOLUTION

Image Issues

Missing alt text 142

Images too large 4

Site Structure

27

For more complex site we’ll review click depth, site and sitemap structure to

ensure that you’re getting the most from Google’s crawl budget for your site and

that your best pages are not essentially hidden

Tree Diagram@We can see that there are too many orphaned URLs and the vacancies (left red arrow are far away from the homepage)

Clicks away from the homepage:

Most of the URLs are 3 clicks away from the homepage (even the vacancies are 3

clicks away when they should be 2 clicks away)

Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page

Content Audit Results

Thin Content AnalysisHead to Head On-Site

competitor.com

Text Information

home /en/gb 631

/personal-trainer/west-yorkshire/huddersfield

2,640

We’ll highlight the sites that are investing in higher

levels of onsite content and the benefits that they are

obtaining from more in depth content

ISSUE

We’ll recommend a strategy to prioritise the critical

pages that are most in need of more content and work

with you to assist your content efforts of offer content

solutions

SOLUTION

rival.com

Text Information

home 171

halifax/personal-training 201

maveric.com

Text Information

home 326

/search/builder/in/huddersfield

606

yoursite.com

Text Information

home 443

/builders-in-/huddersfield

1,002

Blog Content Review Results

Blog/Content Creation

● Latest 5th March● No Design● No proper Blog Home Page● Categorisation omits business types

● Latest .. not dated● Clean appropriate Design● Good Home Page with Guides and

Tips● Blogs have useful content:

video, read time, shares, related articles

● Latest .. 21st April● 5 in April todate,

have increased since March● Clean appropriate design● Categorised by services● Blogs have useful content: read time,

shares, related articles

rival.com yoursite.comcompetitor.com

Competitor Blogs

Posts in 2019Most Recent

competitor.com Nov 19 1

maveric.com Sept 19 12

upstart.com Sept 19 12

established.com Sept 19 12

yoursite.com Sept 19 12

● Develop a Researched Content Plan

● Write Blogs 2 per month 1 focussed on

attaining Featured Snippet Status

RECOMMENDATION

We will analyse your Blog and those of your competitors to

highlight best practice.

Blogs are great SEO tools for reinforcing core pages and

for identifying common questions customers may ask.

A great blog strategy should be part of any holistic SEO

Strategy

Competitor Blogs

Campaign

Campaign Overview & Terminology

The Priorities are :Campaign Elements

Keyword to Target??

Optimise Site Structure and Site Map Structure???

Content Strategy ??

Long Tail Keywords??

Link Building / Outreach Opportunities??

Regular Audit and Strategy??

Increase Site Speed ?? How??

Disavow Toxic / Low Value Links ??

Campaign Schedule