your company’s annual user conference: boon or bust for ux?
TRANSCRIPT
The Annual User ConferenceBoon or bust for UX?
Your Company’s Annual User Conference
Boon or bust for UX?
Panelists Panelist Annual User Conference Experience
Chauncey Wilson DECworld 1x Autodesk University 3x
Serena Chechile Doyle EMCWorld 9x RedHat Summit 1x RedHat Forum 1x
JoAnne Hubbard EMCWorld 10x
Mary Beth Raven IBM Lotusphere 14x SolidWorks World 1x EMCWorld 2x
● Macworld or other Apple conference● Oracle OpenWorld or other Oracle
Conference● Microsoft-related conferences (Ignite,
Sharepoint etc)● VM World● Other? (shout it out!)
Who Has Participated in Their Annual User Conference?
ChaunceyDECworld 1x
Autodesk University 3x
Conducting interviews about future needs and current problems might be more useful than usability testing of a few specific features
Gathering large amounts of data during presentations using methods like freelisting can provide large samples that could reveal trends as well as long tail ideas
Conferences can provide information about consistency across and within products
Attending specific lectures and workshops can reveal much information about the user experience - sometimes information that is more substantial than the very focused efforts at usability
The monetary method where you ask users to "purchase features/requirements" and then quickly analyze and present the data to the users can stimulate some good discussion
Chauncey’s Reflections
Serena10+ customer conferences
co/administratormain scheduler
moderator
Unified User Experience Presence
Engaging Users to Participate
Customer Surveys
Quick User Sessions
Scheduled In Depth Usability Tests
JoAnneThe Annual User Conference: Boon
for In-Depth Customer Sessionsand Design Partner Recruiting
User Experience Booth
Booth Activities
Design & Usability Sessions - S, M, L
Dedicated Design Session Room
Mary BethPart Bust, Part Boon
.
➢ UX is an afterthought; need to frame UX as a marketing activity to get traction
➢ Attendees are not usually representative
➢ From a management perspective➢Too much of my time on the horse
trading, justification statements
➢The popular products aren’t always the ones that need testing
The Annual Conference: Bust
The Annual Conference: Boon
Hanging with Your Users: Priceless