Your Digital Reputation: Are You Taking Advantage of LinkedIn's Many Opportunities? Chantel Soumis, Founder & Creative Director Stardust Creative, LLC

1. Top 5 WINS

2. How it all Started

(and how you can start too!)

3. LinkedIn Basics

4. Hacking the Algorithm

5. The Art of Authenticity

OUTLINE

#LetsGetHonest Campaign

What: A heartfelt movement on a platform known to be cold and robotic.

Reach: 26 MILLION - including the upper echelons of LinkedIn and Jeff Weiner

(CEO) himself.

Result: I won!

• 1:1 Personal Brand Training from Michaela Alexis

• Intro to Aaron Orendorff and connections at Mashable, Huffington Post,

Forbes, and more!

• Invitation to create and contribute in an influencer “Pod”

1

Connections & Friendships 2

So. MANY. Interviews! 3

Launching Stardust Creative, LLC.

4

MARCH 29 LAUNCH

MAY 1 6 CLIENTS

JUNE 1 12 CLIENTS

JULY 1 OVER $1M REV GEN OPPORTUNITIES

Speaking. ALL OVER! 5

Build Your Brand 1

1. Your niche, focus, and theme

2. Your end goal for your brand strategy

(i.e. sales, leads, career advancement, etc.)

3. Outline core topics for content

What do you want people to think of when they hear your name?

FAIRYTALE OBSESSED

BUBBLY & BLESSED

MARKETING OBSESSED

DIFFERENTLY-ABLED ADVOCATE

BRAND SORCERESS

Complete Your Profile 2

1. Banner Image & Profile Picture

2. Title, Summary & Media

3. Experience

4. Skills & Endorsements

5. Recommendations

Professional Headshots

Get 14x More Profile Views

ERIK

EKLU

ND

Join a Campaign 3

1. Create content consistently

2. Publish a variety of content formats

3. Join a campaign to get started on video

#LetsGetHonest

#3FreeTips

#21DayChallenge

Connect & Engage 4

1. Follow similar content and engage by

searching for related hashtagged content

2. Provide value on other content

3. Connect with likeminded professionals with

custom connection requests

Collaborate 5

1. Find likeminded professionals and have a video call

to reuse as social content

2. Co-author articles together

3. Create an engagement community

BASICS

THE BASICS

• 575M profiles

• 9B feed impressions per week

• 277% more effective at lead gen than other

social media platforms

LURK LIKE CREATE

1% 5% 94%

VIDEO BASICS Video Tips

1. Find your niche and stick to it.

2. Outline your content before filming.

3. Practice!

4. Know that you’ll always want more retakes.

5. Editing tools:

- Add Captions (.srt files)

- Filmora Wondershare, Adobe Premier

80% OF VIDEO IS WATCHED WITHOUT

SOUND

HACKING THE ALGORITHM

The LinkedIn algorithm is built to favor…

• Feed Variety

• All forms of content

• Variety of contributors

• Value (long form, keywords, no sales jargon)

• New Creators!

CONTENT USER FLAGGING UNIVERSAL FILTERING HUMAN EDITING

CONTENT CREATION

CONTENT QUALITY SCORING

CONTINUE DISPLAYING VIRALITY, PROFILE, CONTENT

QUALITY CLASSIFIERS

MONITOR LIKES, VIEWS, HIDES,

FLAGS

IS CONTENT GOOD?

FILTER CONTENT, REPORT TO TnS If REQUIRED

IS CONTENT GOOD?

cleared triggered

triggered with high precision

no

no

yes

triggered with high precision

demote content if it looks suspicious

BE YOU

THE ART OF AUTHENTICITY

Authenticity is a collection of choices that we

have to make every day. It's about the choice to

show up and be real. The choice to be honest.

The choice to let our true selves be seen.

~Brene Brown, The Gifts of Imperfection

THE ART OF AUTHENTICITY

What it is… a way to intentionally connect at a

more impactful level than words and graphic

elements alone.

What it’s not… oversharing, asking for sympathy.

How-To eBook & Workbook

YOUR HOMEWORK!

CONNECT CREATE

5 5 TOPICS to post about in video, image, etc.

NEW professionals

#SMBMadison

QUEST

IONS

THANK YOU

MarcomChante l

MarcomChante l

In/ChantelSoumis

/ChantelSoumis