your friends dont trust you sic 2011
TRANSCRIPT
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Your friends don’t trust you.Nor should they.
Lara FeltinCofounder & CEO
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“I ni che”
@LaraFeltin
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@LaraFeltin
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1. Know thyself
@LaraFeltin
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INDIE BUSINESS OWNER ENTREPRENEUR
PRIMARY MOTIVATION earn a living make an impact
FINANCIAL GOALS make a profit build equity + acquisition
CAREER OBJECTIVE self-employment financial freedom
FUNDING bank loan; owner’s $ someone else’s $
WORK STYLE long-term repetitive tasks short-term serial inventor
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retail
@LaraFeltin
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retail
wholesale
@LaraFeltin
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retail
wholesaleservice
@LaraFeltin
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retail
wholesaleservice
manufacturing
@LaraFeltin
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retail
wholesaleservice
manufacturing
technology startup@LaraFeltin
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@LaraFeltin
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@LaraFeltin
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@LaraFeltin
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T = C x R x I S
@LaraFeltin
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2. Be human
@LaraFeltin
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@LaraFeltin
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Know Like - “Recommend”TRUST - “Vouch”
@LaraFeltin
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“Know”Like - “Recommend”TRUST - “Vouch”
@LaraFeltin
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@LaraFeltin
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“I ni che”
@LaraFeltin
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“I ni che”
@LaraFeltin
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@LaraFeltin
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Mark Granovetter’s Strength of Weak Ties
@LaraFeltin
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@LaraFeltin
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@LaraFeltin
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3. Show up
@LaraFeltin
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“90% of success is showing up.”
- Woody Allen @LaraFeltin
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Friends vs “ riends”
@LaraFeltin
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"Just unfriended someone who keeps posting about her business. Don’t like being sold to on Facebook.
Take your self-promotion somewhere else!"
@LaraFeltin
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43% have “Liked” a brand.
70% didn’t feel they’d given the company permission to market to them.
@LaraFeltin
ExactTarget.com
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43% have “Liked” a brand.
70% didn’t feel they’d given the company permission to market to them.
@LaraFeltin
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39% “Marketers should
NEVER interpret my ‘Like’ as permission to post marketing messages that would appear in my News Feed.”
@LaraFeltin
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59% “maintain personal relationships”
@LaraFeltin
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59% “maintain personal relationships”
15% “for professional contacts”
(Thank you, www.exacttarget.com)
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@LaraFeltin
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@LaraFeltin
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(Buy this from artist Hugh McLeod at GapingVoidGallery.com) @LaraFeltin
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1. Know thyself
@LaraFeltin
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2. Be human
@LaraFeltin
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3. Show up
@LaraFeltin
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4. Be helpful.
@LaraFeltin
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1. How warm? Is this person a friend or a foe?
2. How competent? If a foe, CAN they hurt me? If a friend, CAN they help me?
@LaraFeltin(Professor Susan Fiske, Princeton University 2007)
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1. How warm -
Is this person a friend or a foe?
2. How competent - If a foe, CAN they hurt me? If a friend, CAN they help me?
@LaraFeltin@LaraFeltin(Thank you PsyBlog at www.spring.org.uk)
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5. Feed the machine
@LaraFeltin
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@LaraFeltin
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• make someone’s client happy
• make someone’s job easy
• show acknowledgement
• reciprocate
@LaraFeltin
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• make someone’s client happy
• make someone’s job easy
• show acknowledgement
• reciprocate
@LaraFeltin
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• make someone’s client happy
• make someone’s job easy
• show acknowledgement
• reciprocate
@LaraFeltin
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“I ni che”
@LaraFeltin
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• make someone’s client happy
• make someone’s job easy
• show acknowledgement
• reciprocate
@LaraFeltin
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@LaraFeltin
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The Trusted AdvisorDavid Maister, Charles H. Green, Robert M. Galford
The Entrepreneur EquationCarol Roth
Trust AgentsChris Brogan & Julien Smith
@LaraFeltin
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Exact Target’s Subscribers, Fans & Followers www.exacttarget.com/subscribers-fans-followers
@LaraFeltin
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"Trust is like the air we breathe.When it’s present, nobody really notices.When it’s absent, everyone notices."
- Warren Buffet