your friends dont trust you sic 2011

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Your friends don’t trust you. Nor should they. Lara Feltin Cofounder & CEO

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Page 1: Your Friends Dont Trust You SIC 2011

Your friends don’t trust you.Nor should they.

Lara FeltinCofounder & CEO

Page 2: Your Friends Dont Trust You SIC 2011
Page 3: Your Friends Dont Trust You SIC 2011

“I ni che”

@LaraFeltin

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@LaraFeltin

Page 5: Your Friends Dont Trust You SIC 2011

1. Know thyself

@LaraFeltin

Page 6: Your Friends Dont Trust You SIC 2011

INDIE BUSINESS OWNER ENTREPRENEUR

PRIMARY MOTIVATION earn a living make an impact

FINANCIAL GOALS make a profit build equity + acquisition

CAREER OBJECTIVE self-employment financial freedom

FUNDING bank loan; owner’s $ someone else’s $

WORK STYLE long-term repetitive tasks short-term serial inventor

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Page 8: Your Friends Dont Trust You SIC 2011

retail

@LaraFeltin

Page 9: Your Friends Dont Trust You SIC 2011

retail

wholesale

@LaraFeltin

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retail

wholesaleservice

@LaraFeltin

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retail

wholesaleservice

manufacturing

@LaraFeltin

Page 12: Your Friends Dont Trust You SIC 2011

retail

wholesaleservice

manufacturing

technology startup@LaraFeltin

Page 13: Your Friends Dont Trust You SIC 2011

@LaraFeltin

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@LaraFeltin

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@LaraFeltin

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T = C x R x I S

@LaraFeltin

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2. Be human

@LaraFeltin

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@LaraFeltin

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Know Like - “Recommend”TRUST - “Vouch”

@LaraFeltin

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“Know”Like - “Recommend”TRUST - “Vouch”

@LaraFeltin

Page 22: Your Friends Dont Trust You SIC 2011

@LaraFeltin

Page 23: Your Friends Dont Trust You SIC 2011

“I ni che”

@LaraFeltin

Page 24: Your Friends Dont Trust You SIC 2011

“I ni che”

@LaraFeltin

Page 25: Your Friends Dont Trust You SIC 2011

@LaraFeltin

Page 26: Your Friends Dont Trust You SIC 2011

Mark Granovetter’s Strength of Weak Ties

@LaraFeltin

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@LaraFeltin

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@LaraFeltin

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3. Show up

@LaraFeltin

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“90% of success is showing up.”

- Woody Allen @LaraFeltin

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Friends vs “ riends”

@LaraFeltin

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"Just unfriended someone who keeps posting about her business. Don’t like being sold to on Facebook.

Take your self-promotion somewhere else!"

@LaraFeltin

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43% have “Liked” a brand.

70% didn’t feel they’d given the company permission to market to them.

@LaraFeltin

ExactTarget.com

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43% have “Liked” a brand.

70% didn’t feel they’d given the company permission to market to them.

@LaraFeltin

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39% “Marketers should

NEVER interpret my ‘Like’ as permission to post marketing messages that would appear in my News Feed.”

@LaraFeltin

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59% “maintain personal relationships”

@LaraFeltin

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59% “maintain personal relationships”

15% “for professional contacts”

(Thank you, www.exacttarget.com)

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@LaraFeltin

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@LaraFeltin

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(Buy this from artist Hugh McLeod at GapingVoidGallery.com) @LaraFeltin

Page 42: Your Friends Dont Trust You SIC 2011

1. Know thyself

@LaraFeltin

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2. Be human

@LaraFeltin

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3. Show up

@LaraFeltin

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4. Be helpful.

@LaraFeltin

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1. How warm? Is this person a friend or a foe?

2. How competent? If a foe, CAN they hurt me? If a friend, CAN they help me?

@LaraFeltin(Professor Susan Fiske, Princeton University 2007)

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1. How warm -

Is this person a friend or a foe?

2. How competent - If a foe, CAN they hurt me? If a friend, CAN they help me?

@LaraFeltin@LaraFeltin(Thank you PsyBlog at www.spring.org.uk)

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5. Feed the machine

@LaraFeltin

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@LaraFeltin

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• make someone’s client happy

• make someone’s job easy

• show acknowledgement

• reciprocate

@LaraFeltin

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• make someone’s client happy

• make someone’s job easy

• show acknowledgement

• reciprocate

@LaraFeltin

Page 53: Your Friends Dont Trust You SIC 2011

• make someone’s client happy

• make someone’s job easy

• show acknowledgement

• reciprocate

@LaraFeltin

Page 54: Your Friends Dont Trust You SIC 2011

“I ni che”

@LaraFeltin

Page 55: Your Friends Dont Trust You SIC 2011

• make someone’s client happy

• make someone’s job easy

• show acknowledgement

• reciprocate

@LaraFeltin

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@LaraFeltin

Page 58: Your Friends Dont Trust You SIC 2011

The Trusted AdvisorDavid Maister, Charles H. Green, Robert M. Galford

The Entrepreneur EquationCarol Roth

Trust AgentsChris Brogan & Julien Smith

@LaraFeltin

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Exact Target’s Subscribers, Fans & Followers www.exacttarget.com/subscribers-fans-followers

@LaraFeltin

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Thank you!Lara Feltin

biznik.com

[email protected]

@larafeltin

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"Trust is like the air we breathe.When it’s present, nobody really notices.When it’s absent, everyone notices."

- Warren Buffet