Your Passport to Global Growth

Cross-Border Trade Roadmap (Agenda)

• Cross-Border Opportunity

• Roadmap for Cross-Border Expansion

1. Global Fulfillment: Serving international buyers

2. Using Marketplaces to Validate Foreign Markets

3. Establishing a Local Presence

• Retailer Case Study

• Resources

International Logistics and Fulfillment

• Hurdles

• Hidden Carrier Fees

• Billable/Dimensional Weight

• Refused and Rejected Packages

• Credit Card Chargebacks & Fraud

• Global Trade Compliance

• Solutions

• Fulfillment Services

• 3rd Party Solutions

Take-Away Tip:

Get “landed cost”

right

Cross-Border: Challenge vs Opportunity

$$$

$

*eCommerce volume represents relative figures, not absolute values

Source: Forrester Online Retail Forecasts: Europe, US, Latin America, Asia

eCommerce

(2012)*

Operational Challenge

Leading Global Marketplaces

Canada

Australia Brazil

China UK

Germany

France

Italy

Spain

Japan

Take-Away Tip:

Use marketplaces

to validate new

markets

Establishing a Local Presence

• Hosting

• Global CDN

• Localized data centers

• Country-specific laws (Safe Harbor, Patriot Act)

• Localization

• Translation

• Customer Service

• Payment Methods

Take-Away Tip:

Separate assets

from e-commerce

functionality

Take-Away Tip:

International

buyers want a

local experience

Retailer Case Study: QVC Italy

Retailer Case Study: QVC Italia

• QVC Italia launched e-commerce in September 2011 using

Magento EE

• Challenging implementation:

• Complex business features

• Italian-specific requirements

• Very complex integration with backend systems

• Leveraged Magento EE extensibility and the extension market

• QVC.it was launched in only 3 months

Take-Away Tip:

Know the

requirements of each

market

Get “landed

cost” right

Separate assets

from

e-commerce

functionality

International

buyers want a

local experience

Use

marketplaces to

validate new

markets

Take-Away Tips

Know the

requirements of

each market

Additional slides

Retailer Case Study: QVC Italia

A successful story

Resources

• Translation

• Cross-Border Trade Checklist

• Retailer’s Guide to International Tax