Your Path to Your Path to LeadStreet LeadStreet

SuccessSuccessSarah WestneyeBusiness Training ManagerRE/MAX of New England

Your Responses!Your Responses!

LeadStreet AgendaLeadStreet Agenda

REMAX.com Updates & Structural Reminders

Basics & Fundamentals Proper Account Setup

Nurturing Leads Contact Management

Enhancing Every Listing Customizing your Microsite Listing Presentation Ideas Additional Training

1st Phase Mobile Browser

2nd Phase Mobile App

• Geolocation – if you haven't searched on remax.com before the system will geolocate you – identify your current city using your IP address – and autopopulate the search box. 

• Auto-suggest search – the search box will "suggest" results as you type. The tool functions for all cities, area names, zip codes and counties provided by an MLS.

• Last search – the last city searched will be auto-populated in the search box when a visitor returns to remax.com.

• Browser toolbar

Data IntegrationData Integration

Property Search

Nearly 600 MLS Boards

Residential & Luxury

RealtyTrac

Foreclosures

Catalyst

Commercial

Search Handler ReminderSearch Handler Reminder

3 Factorsa. Physical Locationb. Agent Countc. Office Service Areas

Algorithm: Statistical Lead Distribution is designed to

evenly distribute leads among eligible agents

Lead Distribution RulesLead Distribution Rules

A new lead will always be offered to the listing agent first, regardless of which office site the consumer landed on.

Requests from previously assigned leads (matched by email address), will always be assigned to the same agent, regardless of which office site the consumer landed on.

Lead GenerationLead Generation

Lead Acceptance at 1Lead Acceptance at 1stst Offer Offer

DashboardDashboard

Pending Leads Time it came in, expires, type of lead Contact info received upon acceptance

New Leads 3 most recent leads

Active Leads 3 most recently active leads on remax.com

Agent OptionsAgent Options

Verify Lead Acceptance Ensure valid email address Opt-in for lead notification and

acceptance via txt message Ensure valid Agent Code(s)

Online leads are much earlier in the process –otherwise referred to as “cold” Internet lead time frame = 6, 9, 12, 18

months! Response times have to be instant Internet consumers have no patience or loyalty Reputations and brands can be harmed

Response TimeResponse Time

Click-to-CallClick-to-Call

► Entice online consumers viewing your listings to call you immediately

► You set the timeframe of when the Connect Now button appears

► Bridges a conference call between the online consumer and the agent

Click-to-Call….Click-to-Call….contcont

► Select your primary number to use

► Select your local time zone► Select your Optimum Call Times

► Utilize "Page Push" to send websites in real-time to consumers

Editing ContactsEditing Contacts

Every accepted lead is automatically saved as a contact

Can Manually add a New Contact

To open a Contact record, click on the blue notepad icon (Edit icon)

Import ContactsImport Contacts

► Import your Contact Importing Contacts

Guide Import unlimited

contacts Create your own

My Categories

Contact TabContact Tab

Info carried over from remax.com when lead was generated

Valid email address—unique identifying piece of information

Category/My Category RealtyTrac Subscriber General Notes

Activities TabActivities Tab

Track what they did to generate the lead on remax.com

Any Drip Campaigns Can manually add an Activity Can send the Neighborhood Valuation

Report

Profile TabProfile Tab

Home Finder profiles Either filled out by the consumer or you

can manually fill out it out for them Send email updates with list of properties

that match criteria Can do a “Test Search” at the top

Advanced TabAdvanced Tab

Additional email addresses “My RE/MAX” Account Login Information for

remax.com (personalizes their experience) Password will appear blank Can then pull the Website Contact Profile

Report

Personalizes their experience on remax.com

Consumer can save searches, listings, open houses, etc

New “My RE/MAX” is more engaging, with automated lists of recent searches and viewed listings

““My RE/MAX” ProfileMy RE/MAX” Profile

Listings TabListings Tab

Any Saved Listings Any Listing they requested more

information on from remax.com

Campaigns TabCampaigns Tab

Can quickly sign them up on a Drip Email Campaign

Campaign Manager Can View/Manage/Edit each Campaign New Email

Form Email (to send out the email template one at a time)

Drip CampaignsDrip Campaigns

► Preloaded Drip Campaigns ready to use

► Customizable content & schedule

► Create your own

ReportsReports

►Managing Contacts using LeadStreet Reports

• Contact Website Profile

• Listing View by Agent

• Mailing Labels

Search ListingsSearch Listings

Automatically pulled from the MLS Click on the address to see how it currently

appears

To open a Listing, click on the blue notepad icon (Edit icon)

General TabGeneral Tab

Data is auto-populated based on the MLS feed

MLS Sync Method Options (for enhancing your listing on remax.com)

Activities TabActivities Tab

Any activities generated from remax.com and/or Microsite on this listing

An Open House Any Manually Entered Activities

Contacts TabContacts Tab

Can add a Co-Agent Co-Agent will also have access to the

listing in their LS Account

Can link this listing to a Contact Can then opt-in to have co-agent and seller

notified of a new lead (once it is accepted)

Brochure TabBrochure Tab

► Enhancing your Listing Customize your Brochure

Headline and Description Add your branded Multi-

Media Project (ie. Design Center)

Add unlimited photos & captions

Advanced TabAdvanced Tab

School/Condo Details Room Details (flooring, dimensions,

location, etc) Listing Features (garage, granite

countertops, stainless steel appliances, etc)

Open HousesOpen Houses

►Create your Open House Select listing Customizable

start & end dates Display Showing

Instructions

EnhancementsEnhancements

Any enhancement made to your listing will appear on www.remax.com within

1-2 hrs!

COMING SOON…seamless link into COMING SOON…seamless link into projection creation within Design projection creation within Design

Center!Center!

► Integrated with LeadStreet

► Website Features• IDX feed with all MLS

listings • All leads assigned

directly to you, no lead acceptance required

► FREE!

Agent MicrositesAgent Microsites

COMING SOON…new COMING SOON…new design theme and design theme and

foreclosure search!foreclosure search!

Domain & TrafficDomain & Traffic username.remax.com

Can register a different domain (Setup>Domains)

Market it as much as you can Setup a Tracking Script with Google

Analytics (Setup>Tracking Script) Measure traffic on your site

My BizCard OptionsMy BizCard Options

Automatically update from Mainstreet profile or keep it separate

Personal Info Contact Info Market Areas Agent Photo

ListingsListings

Featured Properties (Listings>Featured Properties) My Listings Office Listings Team Member

Featured Searches (Setup>Featured Searches) Add new Featured Search for

your popular market areas

Edit Webpage ContentEdit Webpage Content

Setup>Page Manager Click Edit icon for

“About Us” General Tab

“How Can I Help You” (under “Content” field)

Can enhance with customized content, photos, and multi-media (either in HTML or plain text)

NEW Customizable Pages!NEW Customizable Pages!

Can now edit Homepage and Contact Page!

For additional dynamic content and widgets such as local weather and school information visit: Google - http://www.google.com/ig/directory Weather Channel - http://www.weatherchannel.com YourMinis - http://www.yourminis.com Great Schools – http://www.greatschools.net Real Estate Today Radio – http://www.retradio.com/grow.php YouTube – http://www.youtube.com/remax

http://www.youtube.com/remaxne

Listing Presentation ToolsListing Presentation Tools

Remax.com working for you http://workingforyou.remax.com

TV Ad Campaign & Share of Voice Flyer (MaxAve>Agent Tools>Sell Sheets)

Design Center Flyer (RE/MAX Library>Flyers>Technology)

Technology ReportsTechnology Reports

Mainstreet>Marketing Tab>Downloads>Technology Fast Facts Report Hitwise Rankings

Marketing ClaimsMarketing Claims

Mainstreet>Marketing Tab>Marketing Claims

Millions of buyers and sellers visit remax.com

Millions of buyers and sellers visit remax.com for their real estate needs

remax.com attracts millions of buyers and sellers

remax.com attracts millions of real estate buyers and sellers

remax.com is the most visited real estate franchise Web site(With this claim always use the following footnote: "ComScore, Compete.com and Hitwise for 6-month period through August 2010")

remax.com shows all of the listings in thousands of cities and towns

Additional TrainingAdditional Training

Downloads (Comprehensive Guides, “How to Guides”,

etc) and Recorded Webinars www.MaxAve.net>Technology Tab

My LeadStreet Tab (In LeadStreet) User Guides and Resources

RE/MAX University Mainstreet>Learn Tab

Training Calendar LeadStreet Skill Series

Webinar WednesdayWebinar Wednesday

10:00am LeadStreet 2:00pm Design Center

Register via AGENT LOGIN of

www.remax-newengland.com

Technical SupportTechnical Support

ecare@remax.net (Subj—Attn: Ro) Regular Business hours

24/7 Call Center 888-398-7171

Sarah WestneyeBusiness Training Managerswestney@remax.net