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Nielsen Answers® Portal

Your Pharmacy Matters e-Reporting

User Guide

Version 1.2 | Updated February 2014

Your Pharmacy Matters

Nielsen Answers Portal – eReporting User Guide Page 1

Copyright © 2014 The Nielsen Company. All rights reserved. Produced in Australia. Nielsen and Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies.



Contents

Nielsen Answers Portal ....................................................................................................... 3 Accessing Nielsen Answers Portal ................................................................................................... 4

Opening, navigating and viewing analyses ....................................................................... 5 Screen Navigation ............................................................................................................................ 5 Analysis Navigation .......................................................................................................................... 6

Saving analyses to Excel .................................................................................................... 9 Show Additional Outputs .................................................................................................................. 9

Analyses and available facts ............................................................................................ 11 eReporting Analyses ...................................................................................................................... 11 Basic Facts ..................................................................................................................................... 11

Sales ........................................................................................................................................... 11 % Share ...................................................................................................................................... 11 Percentage Change (Growth) ..................................................................................................... 12 Price ............................................................................................................................................ 12

Basic Periods ................................................................................................................................. 12



Nielsen Answers Portal

The Nielsen Answers Portal provides you with easy access to view or download pre-formatted Your Pharmacy Matters reports. To work in Nielsen Answers Portal, users require a PC with internet access and the Microsoft Internet Explorer browser (Version 8.0 or above). Each user of the service is required to register a unique email account and password for access to the Nielsen Answers Portal. : If you have not registered your email for access to the Your Pharmacy Matters service, please contact your Nielsen representative



ACCESSING NIELSEN ANSWERS PORTAL

1. Open Microsoft Internet Explorer

2. Go to the Nielsen Australia home page (http://www.nielsen.com/au)

3. Click the Client Login link

4. Enter your registered email and password

5. From the My Tools menu, select eReporting

http://www.nielsen.com/au



Opening, navigating and viewing analyses

SCREEN NAVIGATION

1. Data Context

Select service / channel and swap between categories

2. Content Explorer Navigate to available analyses (reports)

3. Content Viewer Area where an analysis can be viewed and where the initial homepage thumbnails reside

4. Content Viewer Toolbar Swap between report pages or views and access functions such as “Show additional outputs” 5. Full Screen Toggle Bar Toggle between full screen and regular view for a larger content viewer area



ANALYSIS NAVIGATION

When first opened, the service displays a thumbnail view of all available analyses in the content viewer. To return to this view at any time, click the “Market Information Digest” title bar in the content explorer.

1. From the first dropdown box in the Data Context, select the Australia Your Pharmacy Matters service

2. The second dropdown box directs users to either Nielsen Insights or Pharmacy Market Data



Nielsen Insights contains periodically updated presentations / reference materials related to the Australian pharmacy channel.

To download and access these presentations, click on the Nielsen Insights icon or the analysis name

A window will prompt users to either Open, Save or Cancel the selected presentation

3. If a user selects Pharmacy Market Data, the third dropdown becomes active.

Users may select All Defined or a specific category for which various analyses may be viewed.

4. Press the Apply button to switch the focus to a selected category

5. Available analyses (reports) are listed in the content explorer and also as icons in the content viewer



6. Single click any analysis name or icon to display the related report in the content viewer

7. Content viewer toolbars allow navigation across various measures and dimensions

8. View additional information for the active category by selecting additional analyses from the content explorer



Saving analyses to Excel

SHOW ADDITIONAL OUTPUTS

To save any analysis in Microsoft Excel,

1. Ensure the analysis is displayed on-screen

2. Click the Show additional outputs icon in the content viewer toolbar

3. The content viewer toolbar is replaced with a Show navigator icon and an Excel icon

4. Click the Show navigator (first) icon to return to the content viewer toolbar page OR... Click the Excel icon to be prompted to Open, Save or Cancel the file.

The file that is generated will be for the current analysis only. Within the Excel file, ALL views will be saved. Eg. National + 5 states x 2 measures (Value & Units)



Below is an example of the Table of Contents as seen in a saved Excel analysis

5. From this screen, users have the option of clicking on any link to go directly to that analysis view

6. To return to the Table of Contents, click on the Back To Contents link



Analyses and available facts

EREPORTING ANALYSES

The e-Reporting analyses provide a range of prepared, easy-to-use templates – a gateway to

understanding pharmacy channel category performance. This provides you the simplicity and

flexibility to answer questions across key category areas.

The analyses available by category include :

Category Performance (available only at “All Defined” level)

Subcategory Performance

Manufacturer Performance

Brand Performance

Top Item Ranking (not available for all categories)

BASIC FACTS

SALES

Sales are the Total Sales of the product or item sold and are represented in Value ($) or Units.

Basic Sales measures:

Value Sales (‘000): Total dollar sales ($) in thousands

Units Sales (‘000): Total unit sales in thousands

% SHARE

Share is a product’s contribution to total sales expressed as a percentage (%), eg. the percentage

of sales of a brand within a category.

Basic Share measures:

Value % Share: % of Total Value ($) sales

Units % Share: % of Total Unit (package) sales



PERCENTAGE CHANGE (GROWTH)

Percentage change is the percentage difference in sales in the focus period vs a comparison

period, for example, the percentage difference in sales for a brand in the latest year vs the

prior year

Basic Growth measures:

Value % Chg YA: Difference in Value ($) sales in the latest period vs year ago

Units % Chg YA: Difference in Unit sales in the latest period vs year ago

PRICE

The average selling price of a product for a product over a set timeframe

Basic Price measure:

Price per Unit: Total Value divided by Total Units

BASIC PERIODS

Analysis Periods:

MAT TY: Moving Annual Total This Year

A one year timeframe ending on a specified date

Qtr to xx\xx\20xx: Quarterly timeframe (13 weeks) ending on a specific date



For assistance with Nielsen Answers Portal, contact the Nielsen Solution Centre on 1800 024 492 or email [email protected]

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