your social cv step 4 and 5

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www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen slideshare.net/mariannesteen YOUR MEDIA PLATFORM Build & Market Your SOCIAL CV Choose the media that suits you - Your Landing Page - Your URL-identity - Build your social CV bit by bit

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Page 1: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

YOUR MEDIA PLATFORM

Build & Market

Your SOCIAL CV

Choose the media that suits you- Your Landing Page- Your URL-identity- Build your social CV bit by bit

Page 2: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

A Social CV includes:

1. A landing / collecting page– The center of your social activities– With a personalised URL or domain (your-full-name)

2. Content– Text, keywords, links, pictures

3. Feeds– From all of your media– From like minded media

4. Links – To/ from relevant websites with many users

Page 3: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

SUGGESTION for a Social Media CVPHASE 1

• Make Linkedin your landing page– Personalize public URL: in/yourname

• Make it content reach;– Picture– Endorsements– Portfolio (3 links)– Skills– Group Memberships

• Feeds – Twitter updates– Blog posts– Slideshare presentations

Page 4: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

For the more experienced

• Make your blog your ”centric” page

• Retweet, like and comment from social networks

• Become a contributing member in one/ more social networks

• Feed blog posts into Linkedin

• Link to all your media on your blog

• Link to likewise media on your blog

• Syndicate from Twitter

Page 5: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

Make Google juice: Syndicate and link

• Widgets are your new best friends– Find them on your blogs dashboard

• Syndicate /RSS / feed– Share information across your media– Integrate data from other sites/ networks

• Link to sites and social networks you relate to– Size matters– Relevance matters

Page 6: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

GROW

Measure & maximise:

What impact do you make?

How visible are you?

Page 7: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

If you have 1 hour to spend…

PRODUCE: 40 min.

• Produce content– Use your keywords IN

content

• Present content– Use tags (key words)

• Make a content summary– Blog post

• Use categories tags

SPREAD THE WORD: 20 min.• Distribute

– Tweet– Updates (Linkedin)

• Ask for feedback• Refer (link) to your

content when commenting on posts– Do it wisely and only

when relevant

Page 8: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

Monitor your growth1. Keep track on Google

– Search on your keywords and name

2. Linkedin Search– How many read your profile?– Growth in contacts

2/3. Likes, RT’s, favorise3/4. Analytics

– How many people find you?

3/4. Subscribers & Followers

Page 9: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

Tools to monitor (and enhance) your growth

• vizibility.com

• twitalyzer.com• tweepi.com• twiangulate.com

• Socialmention.com

• Klout.com• Peerindex.com

1. Customised Google Search

2. Twitter impact, influence and growth

3. X social media / mash-ups

4. Your social media score

Page 10: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

But what is my ROI?• Traditionel JOB SEARCH

• Instant Reply• Back to start• Same circles• Repetitions• Learning a

discpline for discplines sake

Page 11: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

But what is my ROI?

• Social CV • Results over time• Not a quick-fix• The more you do, the

more you get• You improve your

social media skills

Page 12: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

Remember: You only need one job!

A good friend was using LinkedInShe noticed one day

that a job had popped up… Which happened to be her perfect job.

She got the job, with both parties being over the moon

at finding each other.

A good friend was using LinkedInShe noticed one day

that a job had popped up… Which happened to be her perfect job.

She got the job, with both parties being over the moon

at finding each other.

Page 13: Your Social CV Step 4 and 5

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

Thank you for your time!

Did you find this presentation useful?

I have more (guides, tools and examples)• Follow me on Twitter for updates:

@mariannesteen

Meet, follow and comment on:• http://mysocialcv.wordpress.com• http://Linkedin.com/in/mariannesteen• http://deliciuos.com/mariannesteen