your social cv step 2 and 3
DESCRIPTION
BUILD & MARKET Your SOCIAL CV Empower you job search and next career move with a searchable social CV. Build and market your own social CV Part 2 of 4: Part 1: Intro: Why a Social CV Part 2: Step 1: Know yourself to grow yourself Part 3: Step 2 and 3: Your Audience & Objectives Part 4: Step 4 and 5: Build & Grow Your Media For professional individuals, freelancers and small business by Marianne Steen, Copenhagen - http://www.mysocialcv.wordpress.com A social CV helps you to: 1. Be in Charge og your digital stream 2. Convince Recruiters 3. Take Control of your next career move 4. Empower yourself 5. Help recruiters to find you when relevant and take decision when they have found you 6. Become a valued Employee For professionals who do not want to search job traditionally, because they understand thet ROI for job applications is next to nothing - unless you get the job. You build your social CV over time - adding value each time you make a tweet, an update, share a link. Learn how to make a strategy and be in charge of your digital presentation. Thank you for you interest Have a nice day, Best regards Marianne SteenTRANSCRIPT
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Decide who you want to build a relation with
Build & Market
Your SOCIAL CV
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Steps to build your social CV:
1. YOU
2. Define your TARGET AUDIENCE
3. Set your OBJECTIVES
4. Build your MEDIA platform
5. GROW
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Who is your audience?
• Who are you trying to attract?
• Where do they go online?
• What are they looking for?
• Using which keywords when searching?
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Think of your audience as people
• When writing, forget statistics such as • Visitors, Page impressions, Users, clicks…
• Use a persona ie. a description of a fictive person that is similar to your preferred audience
• Or choose from your connections– ask yourself: what would interest ”Tom” who is
”marketing manager” at ”brand company X”
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Where do your audience go?
• Your target audience probably are
– Recruiters
– Company owners (Your future employer?)
– People working in the same field as you(Your future colleagues?)
•
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Where do your audience go?
• Do your research to define the media YOUR audience use, such as: – Groups (Linkedin)– Fora – Communities– Social media (Twitter, slideshare, delicious….)
• Have in mind:– Search & Selection / recruitement agencies are
(sometimes) first movers, HR consultants seldom are….
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
YOUR OBJECTIVES
How do you want to change and develop your relationships?
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Strategies
• What kind of relation do you want to buildwith your target audience?
– Being aware of what relation you want to build helps you spend your time effectively
– Time is always an issue when working with social media
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
What kind of relation do you want ?
• Moving your audience from the outer circle to the inner circle takes time and ressources.
• Moving your audience from the outer circle to the inner circle takes time and ressources.
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Define and find your key words
• Keywords are essential (without keywords – nobody finds you)
• The trick is to ensure that your name pops up, whenever ”your” keywords are searched for
• Which keywords do your target group use?
• Recruiters usually search for job title, core skills and geography (by city name or post code)
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Create a list of your key words
• Use keywords and search strings (multiple words)
– Jobtitles: Current, future, related– Skills: Remember to include synonyms
• Use the same 10 – 20 keywords in– Blog title and description– Posts categories– Your social network profiles– Tags
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
YOUR MEDIA PLATFORM
Next step: Choose the media that suits you
Go to: Your Social CV – Step 4-5
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Thank you for your time!
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