your social media blueprint: bringing it all together · today’s course handouts can be found at:...
TRANSCRIPT
Today’s course Handouts can be found at:
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Your Social Media Blueprint:
Bringing it all together
Today’s course Handouts can be found at:
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Social Media IS Marketing
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Americans now spend about
23% of their time online, inside
Facebook or other social media,
according to a report from
Nielsen, the market and audience
research company.
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Remember:
“The end result
is always for a
meeting face to
face.”
4
“The end result is
always for a meeting face
to face.”
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If you close your eyes, social
media is not going away
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If you don’t create your own your
online presence it will be
created for you
Is it easy to “find” you online?
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WHERE DO YOU NEED TO BE?
Establishing your presence
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Where are your Potential Clients?
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Everywhere … All the time
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Focusing on Your Locals
Balance it all by
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Blogging
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$55,000 in Closed Sales
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Personal Plus Real Estate
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Youtube
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Website = Central Focus
Website and/or Blog
Facebook Personal
Facebook Business
Page
Linked In
Mail and Other
Enewsletters
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http://marketing.grader.com
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Online Presence
Must Optional
• Website / Blog
• Google Profile
• Trulia / Zillow / Realtor
Profile
• Facebook – Personal
• Facebook – Business
• YouTube
• Google+
• Flickr
• Yelp
• FourSquare
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WEBSITE / BLOG
Update 3 x Weekly
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Website Check List
– 3 times/week
• Post content
• Update information
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PROFILES
Update your Profiles Quarterly
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Current Picture
Current BIO
Links to your Website
Update your Connections
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Twice a Month
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LinkedIn Check List- Monthly
Make connections
Update your status
Participate in Group Conversation
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Profile - Page - Group
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FACEBOOK - PERSONAL
Daily
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Personal Plus Real Estate
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Facebook Check List- Daily
Update your Status
Comment / Like statuses of Locals
Make new connections
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FACEBOOK – BUSINESS
PAGE
Daily
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Facebook Check List- Daily
Update your Status
When you link – use your website/blog
“Be your Business Page” and comment/like
on local postings and companies
Post Photos and Information on the
community you serve
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Be your Business Pages
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Have less than 100 fans
• Don’t be discouraged
• People are LURKERS
• 90% who read your comment will not
– Like
– Engage
– Share
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Optional:
Twitter : Update and Engage daily
Google+: Update and Engage daily
Flickr: Upload photos, comment, participate in
groups weekly
YouTube: Post local video content weekly
Yelp: as you can
FourSquare: as you can
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USE THE TOOLS
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Online Activity
35
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Use the Tools – Social Media Plan
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Use the Tools – Editorial Calendar
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Content Creation & Management
• Articles
• Photos
• Video / Audio
• Contests
• Blog posts
Content
• Blogs
• Social Media
• Video Sites
• Slideshare
• Issuu
Tools • Social Networks
• Blog / Website
• Mobile Apps
• Enewsletter
• Webinars
Distribute
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Seek Help
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Top Ways to Engage Fans
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Top Ways to Engage Fans
Create posts
that spark
conversati
on or
create
emotion
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Insider Information
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Questions
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• Let your
pictures do
the talking
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Top Ways to Engage Fans
• Have a
clear call
to action
– Tell
your fans
what you
want
them to
do!
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Polls – Short Messages
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Fill in the Blank
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Photo Friday
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Content
• Create
Content that
is easy to
share
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What about your Raving Fans
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Action steps
• Confidential 5/2010 • 10
• Listen, Engage
• Find your Raving Fans
• Decide on the tools
• Decide on the message
• Create an Ed Calendar
• Monitor, Analyze
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Pick One Thing
• Which tools are you using now?
• Which tools do you want to be
more effective with?
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"Formula for success:
Rise early, work hard,
strike oil." John Paul Getty
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"It's easy to make a buck.
It's a lot tougher to make a
difference." Tom Brokaw
@amychorew