your toughest seo questions answered

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Your Toughest SEO Questions AnsweredSimple Solutions to Your Tough SEO Questions

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Agenda

1 The Start-Up ProcessFirst steps to take when starting SEO on your site

2 Low-Hanging FruitQuick wins for your SEO Campaign

3 Taking on the CompetitionAuditing your competitors‟ sites

4 Key TakeawaysThe points you don‟t want to forget

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The Start-Up Process

KeywordsSite

ContentMeta

ContentURL’s

Content Siloing

Inbound Links

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The Start-Up ProcessKeywords

• Keyword selection is the most important

part of the set-up process as it

determines the course of your campaign

• Best Practices:

• Stay away from general terms

• Do not focus just on search volume

• Google your proposed search terms to

see if the sites ranking on page 1 are

relevant to what your business offers

• Look at search trends for your

proposed keywords

• Expand on your keywords by finding

variations

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The Start-Up ProcessSite Content

• “Content is King”: Your site must have a sufficient amount of content relating to your high priority keywords

• If your site does not have content that relates to the keywords you are targeting, then search engines will not find you relevant for that term

• Best Practices:

• Target 3-5 keywords per page

• Create relevant content for both users and search engines

• Put content in text form instead of Flash

• Include 3-5 instances of the keyword per 300-500 words of text.

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The Start-Up ProcessMeta Content

• Meta Tags:

• <title>

• <description>

• <keywords>

• Header tags

• Best Practices:

• Meta Titles should be limited of 70 characters

• Meta Descriptions should be limited to 155 characters

• Meta Content should be relevant to the page it is on

<title>

<description>

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The Start-Up ProcessURL Structure

• Clear URL structure assists both users and search engine spiders easily find where they are on your site

• Best Practices:

• Use the site structure to separate pages into sub-directories

• Use hyphens instead of underscores to separate words

• Keep URL structure consistent throughout your whole site

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The Start-Up ProcessContent Siloing

• Thematically Group Pages Around Keywords

• Allows search engine spiders to comb through your site and find the major themes and key content

• Sets up a clear organizational structure within your website, making it easier to navigate

• Best Practices:

• Group pages around keywords

• Anchor Text

• Title Tags

• Breadcrumb Navigation

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The Start-Up ProcessInbound Linking

• Inbound Links provide your site with third party validation

• Best Practices:

• Don‟t build all your links at once, take your time finding quality links and build at a natural rate

• Diversify your link portfolio

• Directories, Article Syndications, Paid Listings, Press Releases, Blogs & Forums

• Not all links are created equal

• Linking from sites that are legitimate and relevant will give you more link value

• Reciprocal linking is not valued as much anymore

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Agenda





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Low-Hanging FruitQuick Wins

• SEO is a long-term project and results are usually not immediately seen

• Creating “Quick Wins” helps build your overall site to become more competitive in the long-term

• Need to develop a short-term strategy that allows you to get immediate results while helping to achieve your long-term goals

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Low-Hanging FruitQuick Wins

• Strategy:

• Pick keywords that are low competition and highly relevant

• Ranking for these keywords will be easier and you will see your results quicker

• Long-tail variations will help you rank for the “head match” terms over time

• Regular Content Creation

• Search engines favor sites that consistently have fresh new content on their site

• Make sure content is keyword rich and has been optimized for internal linking

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Agenda





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Taking on the CompetitionAuditing Competitor Sites

• Who are my competitors?

• Business competitors

• Competitors that offer similar or rival products

• Search Space Competitors

• All the pages in the SERP

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Taking on the CompetitionAuditing Competitor Sites

• Be a „detective‟

• Tools you can use:

• V

• See how you stack up against competitors in website traffic

• Find what keywords your competitors are getting traffic from

•

• See where you and your competitors are fighting for search space

• Analyze Competitor Site

• Source Code

• Page Titles

• Alt Tags

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Agenda





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Key TakeawaysPoints to Remember

• A successful SEO campaign begins with building a well-researched keyword list and implementing all the 6 pillars around those keywords

• Quick wins can be realized through attacking longer-tail variations of your keywords and ensuring you regularly generate fresh new content around your keywords

• Know who your competitors are, both in terms of offerings and search space, and see what they are doing to optimize their own sites

• Take advantage of all the tools at your disposal (Compete.com, Spyfu.com, etc.)

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Thank You!

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Thank you for your attendance today!

Contact Us for a Complimentary Digital Marketing Analysis

Custom Analysis includes:

- Digital Planning Session: learn how your business can drive revenue

growth through the web

-Keyword Analysis: detailing the keywords people are using to search for

your product or service

- Search Engine Friendliness Report: crawlability analysis of your site

Please contact:

Mark Powers

(800) 619 1570

[email protected]

your toughest seo questions answered

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