your verbal concept - yearbook besties · 2014-05-20 · keep your eyes open & never let go of...
TRANSCRIPT
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YOUR CONCEPT HOW TO FIND 1
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THE VERBAL
REMEMBER: IT NEEDS TO START WITH
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EVERYWHERE! Keep your eyes open & never let go of your camera phone
INSPIRATION IS
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You’re looking for
CONCEPT IDEAS & VERBAL
STATEMENTS – not just design ideas
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INSPIRATION IS EVERYWHERE! Keep your eyes open & never let go of your camera phone
BARNES & NOBLE ON A BUDGET
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Atlanta Tourism magazine ad
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Kia magazine ad
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Delta magazine ad
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Ben & Jerry’s magazine ad
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INSPIRATION IS EVERYWHERE! Keep your eyes open & never let go of your camera phone
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INSPIRATION IS EVERYWHERE! Keep your eyes open & never let go of your camera phone
ZINIO free app for iphone & ipad online at zinio.com (previews will be limited)
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Zinio – Running times May 2014
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INSPIRATION IS EVERYWHERE! Keep your eyes open & never let go of your camera phone
ADS of the WORLD adsoftheworld.com
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Ads of the World – Science World ad
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INSPIRATION IS EVERYWHERE! Keep your eyes open & never let go of your camera phone
ONLINE Surfing the web, Facebook, Tumblr, Twitter, shopping…
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Source: NCAA homepage
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INSPIRATION IS EVERYWHERE! Keep your eyes open & never let go of your camera phone
ADVERTISING AGENCY
PORTFOLIOS Look for the tab that says “work”, “portfolio” or “clients”
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Source: Brandarcade.com
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Source: thinkshiftinc.com/
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INSPIRATION IS EVERYWHERE! Keep your eyes open & never let go of your camera phone
GRAPHIC DESIGNER
PORTFOLIOS
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Source: www.nineliondesign.com/about
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RSVP Candy
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GIVE HOMEWORK Make sure everyone brings something to the table.
Give examples of the kinds of things you are / are not looking for.
Use Google Docs, Pinterest or Trello to collaborate and keep a record of your ideas and discussions
WRITE EVERYTHING DOWN
What types of ideas keep coming up? These are ones to explore further.
IDENTIFY THEMES
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IF YOUR CONCEPT HOW TO KNOW 2
IS GOOD
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Is your concept… RECOGNIZABLE? RELATABLE? RELEVANT? REFRESHING? REALISTIC?
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HAVE A DOES YOUR CONCEPT
STRONG VOICE?
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YOUR CONCEPT HAS A
VOICE Identify it. Name it. Personify it. Love it.
USE IT to the find the pretty.
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DOES YOUR CONCEPT
OPEN COVERAGE DOORS?
Will you be able to tell new stories because of your concept?
Will you be able to tell traditional stories (basketball, homecoming, math class) in a new way?
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How will your concept be
TRADITIONAL 5 Sections? ORGANIZED?
What will the sections be? Why? What will go in each section?
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How will your concept be ORGANIZED?
CHRONOLOGICAL?
What will the sections be? Why? What will go in each section?
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How will your concept be ORGANIZED?
UMBRELLA?
number of sections? organization of content?
What will the sections be? Why? What will go in each section?
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WILL YOU STILL
LOVE IT IN JUNE 2015?
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THANK YOU
BRING I T DAY 2014
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Facebook ad for new “Jem” movie
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Facebook post of Elizabeth Rome’s baby announcement
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Etsy shopping
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Zinio – Marie Claire May 2014
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Source: JCPenney ad?
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INSPIRATION IS EVERYWHERE! Keep your eyes open & never let go of your camera phone
SHOPPING
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Popcorn packaging
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FIND YOUR CONCEPT HOW TO 1
KNOW IF YOUR HOW TO
2 CONCEPT IS GOOD
3 INFUSING YOUR CONCEPT THROUGHOUT THE BOOK