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Page 1: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

Page 2: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

YOU’RE MY HERO: THE POWER OF STORYTELLING

NATHAN BENNETTSR PRODUCT MARKETING MANAGER

Page 3: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

1

2

3

History

Human

Value

WHY STORY

Page 4: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

HISTORY

Page 5: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

HUMAN

Page 6: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

VALUE

Page 7: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

CIRCUMSTANCES

ACTION

RESULT

Structure Matters

Page 8: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

CIRCUMSTANCES

Page 9: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

ACTION

Page 10: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

RESULT

Page 11: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

So, what’s your story?

Page 12: YOU’RE MY HERO - genesys.com · you’re my hero: the power of storytelling nathan bennett sr product marketing manager

Your Call To Action…

START WITH STORY

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