In 2013 and Beyond

Monday, 15 April 2013

(1): What are People Watching?

(2): Case Studies: Bloggers

(3): Subscribers vs Video Views

(4): CMS

(5): Case Studies: Brands

(6): Monetising on YouTube

(7): Other Media Clients

YouTube - Whattup

Monday, 15 April 2013

Online Talent is not Cats and Dogs anymore

Low Quality Video is not good enough.

Monday, 15 April 2013

What are people watching...

Today they are on YouTube. Tomorrow they are....

-New generation of YouTube Superstars

-YouTube is a hub of raw untethered talent

-800 million visitors to YouTube each month

-13-17 year old girls are the most active audience. They have the power to make or break.

-Broadcasters can’t ignore online viewing figures. Opportunities for the talented.

Monday, 15 April 2013

-YouTube Channel

-Holy Moly YouTube 2006 - 2009

-XFactor 2009 YouTube Blog

-Apprentice 2010 YouTube Blog

-Joined Radio 1 in 2010

-T4 in 2011-2012

-ITV 2 - Fake Reaction 2013

Case Study: Matt Edmondson

Monday, 15 April 2013

-Writer and Contributor to Radio Times and other publications.

-Posted his first YouTube video in December last year.

-106,000 subscribers-1.7m video views

-Named as Guardian’s Number 1 most influential online blogger.

Case Study: Benjamin Cook

Monday, 15 April 2013

-Launched YouTube Channel in 2010

-1,442,595 subscribers-85,323,685 video views

-Became writer for Huffington post

-Joined Radio 1 in 2013

Case Study: Dan Howell

Monday, 15 April 2013

-Starred on Big Brother in 2010

-Launched YouTube channel in 2011

-750,937 Subscribers-34,483,384 Video Views

Case Study: Sam Pepper

Source: Google Trends

Monday, 15 April 2013

Google Searches

How often are these artists being searched for?

-Sam Pepper and Dan Howell made the strongest improvements through the last year.

Source: Google Trends

Monday, 15 April 2013

Produce high quality Content

Encourage Engagement

Build a Community/fan-base

What are they doing...

Monday, 15 April 2013

Name Subscribers Video  Views

Adam  Buxton 39,687 14,344,006

Ball  Street  (Ian  Wright) 884 73,257

Dan  Howell 1,443,302 85,323,685

David  Mitchell's  Soapbox 108,013 16,941,879

James  May's  Head  Squeeze 63,219 1,317,932

Jamie  Oliver's  Food  Tube 198,247 11,377,222

Sam  Pepper 751,201 34,483,384

YouTube: Subscribers vs Video Views

Dan Howell has the largest subscribers and video views whilst Ball Street has the lowest.

Source: YouTube Channel Pages

Monday, 15 April 2013

Video Views

YouTube

YouTube

Subscribers

YouTube: Subscribers vs Video Views - Brand Plot

Monday, 15 April 2013

The Channel HomePage

•Channel Trailers for non-subscribers•Featured Video for subscribers•Channel Art•Linking to other platforms and sites•Bulk Edit Videos•(Privacy, Tags and monetization)•Paid YouTube channels?

Monday, 15 April 2013

YouTube CMS

Data-Driven Approach to Video Analytics

Monday, 15 April 2013

Manage Policies

Own your content. Reduce copyright.

Monday, 15 April 2013

Bulk Updates

Own your content. Reduce copyright.

Monday, 15 April 2013

Burberry

Burberry released a trailer for their #LFW events

Monday, 15 April 2013

Abercrombie and Fitch - Call Me Maybe

When in doubt....take your shirt off.

Monday, 15 April 2013

TopShop - Harlem Shake

Cara Delvigne and Rosie Tapner never failMonday, 15 April 2013

Reserva

Creative Content is KingMonday, 15 April 2013

Bedroom Webcams to Lucrative Artists

-YouTube Partner Program (Adverts)-Merchandising-Brand Marketing Deals-YouTube Paywall (Future)

How do YouTubers Monetise?

‣Jamal Edwards from SB.TV made the Sunday Times Rich List at £6m. SB.TV revenues in 2011 were £110,000‣Tom Ridgewell claims to be making anything between £3,500 and £7,000 a month.‣Google claims more than 1,000 people worldwide earn at least £63,000 per year through just YouTube advertising.Source: Wired Magazine - January 2013

Monday, 15 April 2013

Is it too late?

Monday, 15 April 2013

Is online media overtaking traditional media?

The future of entertainment is coming from online.

Monday, 15 April 2013

Shoppable Video

Will this ever happen?Monday, 15 April 2013

Model Bloggers

Are these the next people on the catwalk?Monday, 15 April 2013

Trends: Connected / Internet TV

•Connected TV ads•Long Form content online growing•Paid online video content to be accessible on all platforms•Shoppable Video to change

Monday, 15 April 2013

Thank You Monday, 15 April 2013