Social TalentHarnessing Influence and Engagement on YouTube

@DomSmales@TeamGleam

156k 1.2m

295k1.3m

265k 2.3m

= 716,000

= 4,800,000

What is Social Talent?

Tutorials & hauls & Vlogs

http://www.youtube.com/user/pixiwoo

http://www.youtube.com/user/pixi2woo

http://www.youtube.com/user/zoella280390

Proper fame?

Social talent

Talent YouTube Twitter Instagram Blog Facebook

Pixiwoo 7m views per month

500k followers 350k followers 1m impressions per month

200k likes

Jim Chapman 2.5m views per month

350k followers 670k followers 0.5m impressions per month

20k likes

Tanya Burr 5m views per month

670k followers 800k followers 0.5m impressions per month

70k likes

Zoella 6m views per month

730k followers 1m followers 1m impressions per month

100k likes

Wayne Goss 4m views per month

190k followers 50k followers 0.5m impressions per month

30k likes

Ruth Crilly 0.75m views per month

80k followers 80k followers 0.75m impressions per month

8k likes

Alfie Deyes 4m views per month

600k followers 450k followers n/a 60k likes

Caspar Lee 4.5m views per month

800k followers 850k followers n/a 166k likes

Marcus Butler 4.3m views per month

600k followers 750k followers n/a 75k likes

Gleam channels

• 16 ‘talent’

• 44m views last month

• 12m subscribers (+18% up month on month – 1.6m a month)

• 3m views yesterday (top 2 channels do 0.5m a day)

• 200,000 comments a month

• 1m likes a month

Properly engaged

• 7m views a month • 93% Female• 54% 18 – 44 • Largest UK beauty channel on YouTube• Reach more women in the UK than the combined

circulations of Cosmo, Vogue and Glamour

Efficient audience

Click through

Tweet fromPixiwoo

ITV advertising

1 tweet from Pixiwoo delivered 124% more traffic to site than average traffic

delivered by prime time weekend ITV2 sponsorship

buffers.

Reach and

frequency

Deepbrand

engagement

Media Assets

Reach and

frequency

Deepbrand

engagement

Media Assets

Advocacy and

click through

Talent

Total integration

Social Talent

dom@gleamfutures.com