1. 1. 1. My background2. Why video?3. How to use video as a marketing platform?4. What you can do now to get started5. Helpful links
2. 2. Head of Online Marketing Increased online sales 343% Basically $0 marketing budget
3. 3. WHY VIDEO?
4. 4. YouTube has changedthe way we discoverinformation online
5. 5. Size Reach Frequency
6. 6. Report by AnimotoHighlights of the Report 96% find videos helpful for online purchasing decisions 71% said watching video increased trust in brand 73% said theyd make a purchase after viewing videoAre they watching your video?
7. 7. HOW TO USE YOUTUBEAS A MARKETING PLATFORM?
8. 8. 5VIDEO TYPES YOU CAN CREATE NOW1. Video unboxings2. How tos & tutorials3. Product comparisons4. Product reviews5. Torture testing
9. 9. Video Unboxings Do your research Get it out quickly Its.blueDONT BEOBVIOUS
10. 10. How tos & Tutorials Straight to the point Keep as short aspossible
11. 11. How tos & Tutorials (continued) Provide summary slides in beginning and end
12. 12. How tos & Tutorials (continued) Write detailed show notes
13. 13. Product Comparison (vs.) Jetboil vs Reactor Real or fake jersey? What are the key metricsthat people want to know?
14. 14. Product Reviews Do your research Move quickly Talk about that which theeyes cant see Use Photos (up-closeshots)
15. 15. Torture Testing Will it Blend -Blendtec New Era FC Hats
16. 16. What you can donow to get started
17. 17. Create yourYouTube Channel!Duh
18. 18. Perform an inventoryof current assets
19. 19. Create a publishing schedule
20. 20. DO IT.
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