MOBILE: A potential paradigm shift for consumers and businesses alike

• 87% of the world’s population have mobile phones

• Smartphone sales were up 63.1% in 2011

• 1.2 billion web users worldwide

• Over 300,000 apps have been developed in the last 3 years and– These have been

downloaded 10.9 bullion times

• Mobile web surfing is estimated to overtake desktop web surfing by 2015

• M-Commerce (Mobile Commerce) will witness a 99 fold increase in 6 years based on estimates

• 9/10 mobile searches result in action i.e. a purchase, store visit, etc

The Yowly Platform

Yowly is an iOS app made for college students and urban professionals who can easily order lunch without leaving their desk or order dinner on the way home from the gym or class.

The Yowly system includes an Android-based Tablet Application that functions as a delivery terminal in the customer premises.

The Yowly Approach

User orders through the Yowly iOS app

The Yowly Terminal App receives the order in real-time

Yowly simplifies the service through an app centric approach to restaurant delivery.

The restaurant sends notifications to the customer

within the app.

Yowly tells you where the nearest restaurant is.

Push notifications help you track your orders.

Stored payment information makes in-app payment faster and easier.

Customize the UI to enhance branding.

Yowly for CarriersValue Added Service for Small Business

– Yowly can be whitelabelled as a standalone, branded platform for restaurants.

– New product/service offering– Additional revenues from monthly or prepaid 4G/4G use of

Android tablets given to restaurants

An Alternative Delivery Brand

The carrier can also develop its own brand and operate its own delivery aggregation service to serve the Philippine Market.

Crazy for Yowly• On the go ordering anytime, anywhere• Hundreds of menus in your pocket– Search cuisine, menu items or specific

restaurants and let Yowly filter the choices for you

• Time saver– Past orders, addresses and payment

information saved for speedy reordering

• Data collection and access to all in-app transactions (for the restaurant owner)

Next Steps

• Call us to learn more about Yowly• Tailor the product to your needs• License fees• Option to white label the app• Pioneer mobile food delivery in the

Philippines/Southeast Asia• AppAddictive will maintain and

update the software from its NYC/Asia offices.

Product Roadmap

Android app (late 2012) Mobile website (late 2012)Web-based ordering (late 2012)

Daily deals (early 2013) POS integration (early 2013)