rfw final deck 2015
TRANSCRIPT
“One Nation Under the Rainbow”
June 19th – 26th
2015 Over
The
Rainbow
From our humble beginnings Rainbow Fashion Week (RFW), received the highest form of
recognition by New York City’s Mayor Bill DeBlasio, proclaiming it an “Annual New York
City Pre-Pride Event,” because RFW supports emerging brands and helps to create
economic opportunities for emerging talent within the fashion industry.
Our primary initiative is to increase access for Gay fashion designers, models and other
supportive talents to ensure their future inclusion within New York’s creative pool who
demonstrate the “art of fashion.” Therefore, unlike any other fashion event, RFW
welcomes the newest faces to fashion, and will position our “living out loud and proud”
models, designers, stylist and fashion professionals firmly within this every evolving
industry.
From the kick-off, our events are produced to be eye dazzling, incorporating new trends,
ideas, technologies, presenting these movers and shakers in elegant spaces. Our approach is
expressive with a full body of colorful movement.
www.rainbowfashionweek.com
June 19th – 26th
2015
Rainbow Fashion Week:
June 19-26, 2015 is a full week of exciting events with a media blitz kick-off, offering our
sponsors a plethora of opportunities that focus on trendsetting events within the fashion
community and beyond. RFW’s goal is to provide you a keen market with a sophisticated
palate seeking fresh, new alternatives to touch, feel and purchase the latest in fashion style.
Our events offers great opportunities for corporations to partner with RFW to promote your
brand and increase awareness of your products or services. Each day will offer a new and
different type of fashion event that will attract thousands from across the New York
Metropolitan Area.
These events will focus on the “art of fashion,” and all of the talent it takes to get designs on
and off the runway, but we don’t stop there. Each event is tasked with a social responsibility
such as anti bullying, domestic violence, same sex marriage and trans-justice which offers
potential sponsors additional outlets to reach one of New York’s fastest growing communities
and organizations.
Our grand finale fashion show and after-party will culminate and include RFW's Australian
Sister Partner “HOUSE OF BLING,” along with product activation and pop-up retail
opportunities.
Partnering
With Your
Brand
www.rainbowfashionweek.com
June 19th – 26th
2015 Strut The Runway
Rainbow Fashion
Week Show’s
www.rainbowfashionweek.com
New York City consumers are increasingly adopting a “Buy Now, Wear Now” mentality. In
addition to being a productive center for top fashion designers, wholesalers and retailers, the
City is also a creative innovation hub of fashion marketing and media.
Hence the creation of RFW events such as:
Fashioning For the Cure: Laughter and friends can enrich our mental health. Our call to action
is with the very first “Mobile Fashion on Wheels” where Independent Elders are glammed up
and transported to our many events.
Urban Knights: A designer’s night of Couture Fashion where the sky’s the limit and anything\
in between, witnessing the marvel of creative fashion genius.
Painted Faces: Five Top “Maquilleuse” as the French call them create facial masterpieces
borrowing from several disciplines ranging from the Orient to France and the animal kingdom.
Queer Kids Next Door: Embracing the word “Queer” for our “at risk LGBT Kids who are
bullied and taunted giving them one-night to hit the catwalk running.
Rainbow Tots: A rainbow of multi-cultural tiny tot designers, models, entertainers,
photographers hosts and more assembled together bringing you pint sized fashion to the runway.
Inside the Celebrity Closet: Hot Celebrity stylists, bring their finds to our fashion lair, where
an array of international and domestic stylists and MUA’s compete for prizes and more.
June 19th – 26th
2015 Schedule
Of
Events
www.rainbowfashionweek.com
June 19th Kick-Off - Top New Media Moguls & Fashion for the Cure.
June 20th Runway Shows – House of JagandCo : The House of Bling Australia & Kids Who Tech
June 21st Runway Shows- 100 Painted Faces & Rainbow Pets
June 22nd Runway Shows – Urban K’Nights
June 23rd Runway Shows – Queer Kids Next Door
June 24th Runway Shows - Rainbow Tots & PhotoViews
June 25th Runway Shows – Inside the Celebrity Closet
June 26th Runway Shows – Red Carpet Divas and Dons
Events will take place in the Garment
District of NYC and surrounding area.
June 19th – 26th
2015 The Value Of
Rainbow Fashion
Week Show’s
www.rainbowfashionweek.com
“Dollars At The End of The Rainbow”
New York City Is the epicenter for mass media, journalism and publishing in the United
States, and is the preeminent arts center in the country. Creative industries such as digital
media, advertising, fashion, design and architecture account for a growing share of
employment.
RFW 2015 Gay Pride March Participation1.5 M
RFW Print Media/Advertising : 4.6 M Digital and 39,000 circular subscription
Rainbow Fashion Week Attendees 25k+
Fashion Manufacturing NYC Represents 31% Of The US Market Employes12% of NYC
NYC Wholesale Accounts For 27% Of The U.S. Market Employees 7% of NYC
Rainbow Fashion Week Social Media 67K
NYC’s Fashion Retail Generates $15 Billion in sales Annually
578,000 Domestic/International Visits +75 Major Trade Shows
June 19th – 26th
2015 Rainbow
Fashion Week
Attendee
www.rainbowfashionweek.com
Media Outlets (Radio, TV, Online and Print)
Emerging Fashion Designer
Stylist and Make-up Artist
Fashion minded Celebrities
Culinary Artist
Fashion Minded Parents w/Young Children
The diverse crowd that will attend Rainbow Fashion Week will enjoy artistic innovative
events as well as fun filled nightlife toasting to the City in after parties that tie into the days
events. “One Nation Under the Rainbow.”
Photographers
Set Designer
College Students
High School Students
Fabric Merchants
Retail Buyers
Targeted Audience
Age Group: Young Professionals 25 – 35
Young Adults 14-25
Families with Children 6-12
Gender: LGBT Community
Income: $20,000 to $250,000. per year
Location: New York Metropolitan Area
June 19th – 26th
2015 Past Events
2014
Rainbow Fashion Week: in 2014 attracted over 25,000 attendees it’s first year
Rainbow Fashion Week 2015 will showcase 56 designer’s collections in 8 days
Rainbow Fashion Week 2015 is expected to generate over $200,000.dollars a year
.
www.rainbowfashionweek.com
2014 RFW Sponsors
June 19th – 26th
2015
www.rainbowfashionweek.com
RFW
SPONSORSHIP
$40,000
Title Sponsor Entitlements and Deliverables:
• Logo placement on all events printed material such as flyers, posters and media ads.
• Ribbon Cutting Master of Ceremony
• V.I.P. entrance to pre-reception and post after parties
• Black Tie Event w/ 10 VIP Tickets
• 10 Premium Seats Per Show
• Shrink Wrap 34’RV Dual Sided / Signage
• Logo Placement on all Invitation, Email Blasts and Credentials
• Banner placement on webpage
• Exclusive rights during the time of the promotion for your product’s category.
• Product placement throughout the event.
• Mentions during promotion email web blast
• Mentions during radio spots
• Back stage access during fashion session.
• Complimentary VIP table at all events
• Brand placement for Live Streaming or Web cast Of RFW 2015 events
• 10,000 Social Media impressions per day
• Gift Bag inclusion
June 19th – 26th
2015
www.rainbowfashionweek.com
RFW
SPONSORSHIP
$30,000
Presenting Sponsor Entitlements and
Deliverables:
• Logo placement on all events printed material
such as flyers, posters and media ads.
• V.I.P. entrance for to Pre-Reception and
Post After Parties
• Black Tie Event w/ 5 VIP Tickets
• 5 Premium Seats Per Show
• Shrink Wrap 34’RV Dual Sided / Signage
• Logo Placement on all Invitation, Email
Blasts and Credentials
• Exclusive rights during the time of the
promotion for your product’s category.
• Product placement throughout the event.
• Mentions during promotion email web blast
• Back stage access during jam session.
• Complimentary VIP table at all events
• Brand Placement for Live Streaming Or Web
cast Of RFW 2015 Events
• 10,000 Social Media Impressions Per Day
• Gift Bag inclusion
$20,000
Taste The Rainbow Sponsor Entitlement
and Deliverables:
• Logo placement on all events printed
material such as flyers, posters and media
ads.
• V.I.P. entrance for 2 to Pre-Reception and
Post After Parties
• Black Tie Event w/ 2 VIP Tickets
• 2 Premium Seats Per Show
• Logo Placement on all Invitation, Email
Blasts and Credentials
• Exclusive rights during the time of the
promotion for your product’s category.
• Product placement throughout the event.
• Mentions during promotion email web
blast
• Brand Placement for Live Streaming Or
Web cast Of RFW 2015 Events
• 10,000 Social Media Impressions Per Day
• Gift Bag inclusion
June 19th – 26th
2015
www.rainbowfashionweek.com
Contact
Information
Terms: Cash, product, and in-kind advertising and /or printing sponsorship opportunities
are available. Please note that events producers must agree to specific term of cash and
non-cash contributions.
Your potential support of this event is greatly appreciated. Because our core value is
based also based upon co-creating and co-partnering , as an added value for our sponsors
and guests, we can custom design any sponsorship packages to meet your specific
corporate marketing needs. For more information contact
244 Fifth Ave. Suite E221 l New York, NY 10001 l Phone: 212-726-2651