Yukon Elevate Tourism Program (ELEVATE)

APPLICATION FORM

The Yukon Elevate Tourism Program (ELEVATE) is for tourism focused businesses in Yukon who derive at least 80% of their revenue from visiting tourists. The grant is intended to provide eligible businesses with support to 1) help access professional expertise and services for key business aspects; and/or 2) access funding support to modify or enhance existing visitor experiences and services in response to the necessary adaptions related to COVID-19.The funding amount will be determined on a case-by-case basis and the value will not exceed $20,000 per application.

Before beginning the application, you are strongly encouraged to review the ELEVATE Guidelines to ensure that yourbusiness meets the eligibility criteria and understand program intentions. You may also wish to contact the TIA Yukon Office

to discuss your application and other programs that may be applicable.

The completed Application Form and required supporting documents must be sent to the TIA Yukon Office by email or mail for processing. Please complete all fields to ensure application can be accepted for review without delay.

All applications will be reviewed within 15 days of receiving a completed application form and applicants will be contacted directly upon decision from the review committee.

APPLICANT IDENTIFICATION

Legal Name of Business

Operating Name of Business (if different from legal name)

Organization Type (example: Corporation / Partnership / Sole Proprietorship – Start-up? Recent Expansion / Not for Profit)

Is the business registered in Yukon Date of business registration

Please provide a short description of the business products or service (maximum 200 characters)

Applicant Address: (Street, Unit Number, etc.) Please use the address where the largest share of operations are located

City Territory Country Canada

Postal Code

Applicant Mailing Address (if different from Applicant Location)

City Territory Country Canada

Postal Code

Website (if applicable)

English French

Yes No

Other: specify _____________________

*Please note: Although we strive to support your preferred language, we cannot guarantee service in 'Other' selected languages

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Yukon Territory

Yukon Territory

Preferred Language for Correspondence*

Industry Sector

RESUBMITTED :

ORGANISATION CONTACT

First Name: Last Name:

Title: Email:

Business Telephone Number: Mobile Telephone Number:

COVID-19 PANDEMIC IMPACT

Yes No a. Has your business completely ceased operations as a result of the COVID-19 pandemic

i) If yes, when was the business closed? (YYYY-MM-DD) ____________

b. How many employees does the business normally employ on a full time basis? ________

c. Has the business laid off staff in response to the COVID-19 pandemic? Yes No

d. Has your business received or applied for, or does it intend to apply for any other COVID-19 related support measures?

Yes No If yes, check ALL applicable Federal, Territorial or other programs (please list)

Federal: Canada Emergency Wage Subsidy (CEWS) Territorial: Yukon University PIVOT program Federal: Canada Emergency Business Account (CEBA) Territorial: Northern Business Relief Fund (NBRF) Federal: Employment Insurance Work Sharing Program Territorial: Yukon Business Relief Program Federal: BDC Small Business Loan Other: Federal: BDC Working Capital Loan Other: Federal: EDC Loan Guarantee for SMEs Other: Federal: ITAC Stimulus Development Fund Other:

COMMON BUSINESS PRACTICE

Before the 2020 Tourism year:

Typically, what months did you actively operate your business for clients? Check all that apply

Yes No

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Typically, what months (if any) did you close active business operation (i.e., not actively working on business or serving clients)? Check all that apply

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N/A

i) If yes, how many staff have been laid off? (please state as full-time equivalent positions) ________

f. Please explain the current most critical realities of your business.

e. Do you anticipate the need to close down your business?

a) Would you like support in navigating this process? Yes No

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ELEVATE PROGRAM STREAMS

The ELEVATE program consists of the following two streams:

1. Professional mentorship: This program provides expert advice and guidance to support businesses who are seekingsupport to better cope through revenue losses of 2020, as well as understand the financial and legal implications of theirbusiness decisions. By pairing tourism operators with the necessary experts, they will have access to the clear guidance andinformation required to help them make good decisions through a very stressful time. Mentorship concludes March 15, 2021.

2. Adaptation contributions: The changing requirements and expectations of the tourism industry requires adaption to newrealities. This may include funding used to enhance the standards or practices of a business; to repurpose existing elements ofthe business to creatively address restrictions imposed by the pandemic; or to alter products/experiences to meet changingmarkets and their needs. This funding stream can supply up to $15,000 for projects completed by March 15, 2021.

Please indicate which stream(s) would you like to apply for? Select either Yes or No for each

(1) Professional mentorship (up to $5,000 of professional services and business guidance)If yes, please fill out Page 4Note: this is value based, funds are not provided to applicant; mentorship and professional servicesare paid for on behalf of the applicant and the service selection can be tailored to business needs

(2) Adaptation project funding (up to $15,000 toward a project which supports business evolution)If yes, please fill out Page 5 & 6

Please fill out the respective sections of the application form for the stream(s) you would like to be considered for.

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Yes No

Yes No

1. PROFESSIONAL MENTORSHIP STREAM

1.a) If applicable, please describe what steps you have already taken to adapt your business to current realities andcircumstances of a severely reduced tourist market?

1.c) If you participated in the Yukon University "PIVOT" program, please briefly indicate how your needs have evolvedand what is different in the professional support you would like now.If you did not participate in PIVOT, please write "N/A" and move to 1.d).

1.d) Other than COVID-19 related impacts, briefly describe a time in your business you faced challenge. What did you do?

1.b) Identify up to 3 key areas you require immediate business support

Business Model and/or adaption direction

Financial literacy / Bookkeeping supportLegal support

Marketing (digital media or strategy)

Technical (Website or Search Engine Optimization - SEO)

Business BrandingOther:

Other:

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This professional mentorship stream will provide applying businesses up to $5000 in value toward professional services and expert guidance that responds to the needs of the business, and supports business resiliency and can provide avenues to improve or streamline current practices.

2. ADAPTION PROJECT

This adaption project funding stream can supply up to $15,000 for projects which have not yet been started. Please ensure projects described can be completed by March 15, 2021.

2.a) Describe a project that you feel would support your business’ adaptation to current realities. Please include theobjective and a clear reason why this is a necessary project for your business.

Anticipated date of completion

5

** Please ensure these steps are structured in a way that work completed can be verified in order to confirm completion and disburse the withheld remaining funds

5

StageDescription of this stage**

Example: a project may need to 1) Purchase equipment; 2) conduct installation; 3) develop new protocols for cleaning and equipment

5)

4)

3)

2)

1)

2.b) What are the logical steps/stages required to complete this proposed project?For each project stage, please include a brief description and the anticipated date completed (prior to March 15, 2021).

6)

Note: Not all stages need to be filled out for smaller projects

2. ADAPTION PROJECT (CONTINUED)

2.d) What capacity and skills do you have in place to make this project successful? Where will you require more support?

2.c) Please provide a budget for the project, which outlines eligible costs and ineligible costs by the stages identifiedearlier. Ensure the total claimed eligible cost, including GST, does not exceed $15,000.

Items incurring costs at each stage (List key equipment or services)

Eligible costs

Total cost for each stage

1) $ $ $

$ $ $

$ $ $

$ $ $

TOTAL $ $ $

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2.e) What would be a measurable and successful outcome for this project be? (e.g., Attracting a new market segment,expanding experience offerings etc)

This adaption project funding stream can supply up to $15,000 for projects which have not yet been started. Please ensure projects described can be completed (including spending) by March 15, 2021.

Ineligible costs include (but are not limited to) the following:• Fixed costs (utilities, license fees, insurance, rent, etc.)• Staffing (salaries, wages, benefits)• Travel• Hospitality, Per diems• Costs linked to expenses linked to another

participant of the Program

• Courses, licenses, certification, etc. (outside of thoseincluded in the program)

• Professional fees (i.e., Existing contractors onpayroll: bookkeepers, lawyers, accountants, etc.)

• Regular or anticipated Operations & Maintenance• Costs incurred prior to approval of the project

Ineligible costs

2)

3)

$ $ $

4)

5)

6)

$ $ $

SELF IDENTIFICATION

The Tourism Industry Association of Yukon and its collaborators, encourage application from a wide range of peoples. The following question is optional and can be left blank if you do not wish to declare your status. This response will not have bearing on the above application, it is used to help ensure all peoples are being reached and are encouraged to apply.

Is your business led or majority led by one or more of the following groups? :

1. Women Yes No 2. Men Yes No 3. First Nation or Indigenous Peoples Yes No 4. Youth (<35 years) Yes No 5. Persons with Disabilities Yes No 6. Newcomers to Canada (<3 years) Yes No 7. Visible Minorities Yes No 8. LGBTQ2+ Yes No 9. Other, Please describe:

SUBMISSION CHECK LISTThe following is a check list to ensure your submission captures all necessary documentation

Application form

Thank you for taking the time to fill out this application, please be sure to include all necessary additional documents with your submission.

Applications and Supporting Materials must be submitted to The Tourism Industry Association of Yukon (TIA Yukon) Office using the following email address:

Tourism Industry Association of Yukon #3-1109 Front Street Whitehorse, YT Y1A 5G4

Tel: 867.668.3312 Fax: 867.667.7379 Email: elevate@tiayukon.com

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Copy of your business license or wilderness tourism license Copy of your business plan (Optional but encouraged)

Name of designated representative for the business Title

Signature: Date (YYYY-MM-DD)

ACKNOWLEDGEMENT AND SIGNATUREOn behalf of the Applicant, I hereby acknowledge and certify that:

(a) I have authority to complete and submit this application on behalf of the applying business.(b) I have read and understand this application and the YETP Guidelines and will submit all the required information with thisapplication. I understand incomplete applications cannot be assessed and may be delayed in assessment or deemed ineligible.(c) I understand that should this application be approved for an "Adaption Project" I will be required to submit necessaryreporting including, but not limited to, copies of invoices demonstrating purchases and payments for verification purposes. Iunderstand that refusing to provide this documentation may result in reclaiming all or a portion of awarded funding.(d) Information in this document will be kept confidential but may be shared with collaborative partners (YukonU, Yukon FirstNation Culture and Tourism, and Wilderness Tourism Association Yukon) and funders (Canadian Northern EconomicDevelopment Agency and Government of Yukon's Department of Tourism & Culture) for the purpose of applicationassessment, & with those professional mentor individuals for the purpose of understanding how best to support your business.(e) The information provided in this application is complete, true and accurate.

I AGREE I do NOT agree

Yes No