Tom Campbell CTO, @tomspost *Remember to ask to download blue Cinime appTom Campbell CTO, @tomspost *Remember to ask to download blue Cinime app

Use your little screen to get more from the BIG screen

THE TECHNOLOGY BEHIND CINIME?

WHAT THEY ARE

WATCHING

WHAT THEY ARE

LISTENING TO

THE TIME THEY ARE

INTERACTING

THEIR EXACT LOCATION

A that allows consumers to fully engage with the world around them directly through their mobile phone. Users connect by:

Users can interact with the cinema experience around them based on what they are seeing

Hidden audio codes delivers content straight to users phones based

on exactly what they are watching and listening to

Campaigns are time sensitive meaning

content is delivered based on when people

interact with it

Location Based Services deliver campaigns that relate to you and your

area

CINIME USER EXPERIENCE?The user experience within cinime is split into three main areas

ScanIn the cinema foyer, film and/or advertiser posters can be scanned using Augmented Reality technology to unlock trailers and/or extended advertiser content.

ListenIn the cinema auditorium cinime connects to the BIG screen via audio watermarking technology (see next page) allowing users to play along with the Ben & Jerry’s film quiz, receive exclusive advertiser content & extended trailers

Goodies SectionAll of the content cinime users receive is stored in the Goodies section. Any content received in the auditorium is unlocked after the film has finished ensuring that the moviesexperience isn’t interrupted. Exploration of the content is encouraged after the film increasing advertiser engagement once cinema goers leave the cinema.

CINIME CAMPAIGNS SO FAR…

Cinime is currently at a Beta test stage in 11 key ODEON sites nationwide until 1st July 2013 when a full scale launch will be rolled out to all ODEON and VUE sites nationwide. So far a number of brands have joined our Beta test and sit within a designated cinime section within the advertising reels before all screenings within the test sites.They include:

Dominos PizzaIn auditorium – Dominos sent a 50% off voucher direct to cinime users phone.

Live Demo

Live Demo