zappos' approach to programmatic & branding @ drs, 1/27/15
TRANSCRIPT
LISA ARCHAMBAULTBRAND / DEMAND
GENERATION MARKETINGZAPPOS.COM
DECISIONS
BYE BYE
BRANDING…
FOR NOW
QUALITY MATTERS
IT ONLY GETS BETTER
TRANSCRIPT
LISA ARCHAMBAULTBRAND / DEMAND
GENERATION MARKETINGZAPPOS.COM
DECISIONS
BYE BYE
BRANDING…
FOR NOW
QUALITY MATTERS
IT ONLY GETS BETTER