zbbz - index - singapore press...
TRANSCRIPT
MEDIA KIT 2015
ZbBz
CO
NT
ENT
S
oAbout ZbBz oTarget segment oDistribution model oEditorial contents oAdvertising rates
ZbBz
ABOUT...
WHAT IS ZbBz?
o Cross between Newspaper & Magazine, a growing international & regional trend.
o Largely international.
o Chinese equivalent of Financial Times’ how to spend it, with unique Oriental DNA.
HENCE THE NAME… Bz
o 报志 BAO ZHI is 报纸+杂志 Newsgazine o The mirror image of ZB, which represent the other façade of ZB
o For BUSINESS leaders
o NEW BUZZ
ZbBZ’S UNIQUE DNA
o Best of both worlds • Magazine package/Intelligent read
o Unique Oriental DNA
• Art/Gourmet/Travel
o Gender neutral
o Bi-cultural and bilingual
TARGET SEGMENT...
ZbBZ’S TARGET SEGMENT High end luxury magazine for the affluent class, the high achievers and their partners who appreciate intelligent journalism and are hungry for knowledge. He or she is an admirer of the finer things in life and takes an interest in the renaissance of oriental culture. English elements will be introduced to benefit the English speaking bi-cultural elites.
WHO READ ZbBz?
REACHING OUT TO THE HIGH
NET-WORTH INDIVIDUALS
o Owners / Residing in landed property and high-value condos.
o Achievers, high net-worth professionals, and their families
o Savvy consumers who appreciate oriental culture and finer things in life
o Bi-cultural though not necessarily bilingual
WHY DO THEY READ ZbBz?
o ZbBz unites the elements of worldly sophistication and intellectual appeal, qualities which social elites desire.
o The association with ZB adds an aura of respect, trust and depth to the stories featured, and its readers.
o Provides talking points for those who appreciate intelligent journalism in the elite social circle.
o Highly selective circulation list reaffirms one’s social status if one is on it.
MODEL
DISTRIBUTION
HIGHLY SELECTIVE
DISTRIBUTION LIST
o Total Circulation : 20,000 copies
o Distributed predominantly to the creme de la creme of ZB subscribers, other high income families in SPH’s database, and high-end outlets.
o Bulk delivery to the outlets of our quality partners to create multiple touch points that are frequented by our target audience.
o On sale at major bookstores for $10 per copy, for awareness and visibility.
EFFECTIVE DISTRIBUTION
CHANNELS
o Personalised (14,000 copies) – Labelled copies to targeted
individuals
EFFECTIVE DISTRIBUTION
CHANNELS
o Quality partners (5,000 copies) – High-end spas, salons & clinics – High-end boutiques – Luxury car showrooms – Exclusive country clubs – 5-star hotels – Premier airport lounges
o Point-of-sale at major bookstore chains (1,000 copies)
CONTENT
EDITORIAL
AMPLE ADVERTISING
OPPORTUNITIES o Profile men and women of substance
o Destinations within 7 hours of flight time
o Oriental Gourmet & Art
o Jet/Yacht/Automobile
o High Fashion & Beauty
o Exquisite Watches & Jewellery
o Investments of a different kind
o Arrogant opinion
THEMED ISSUES TO CATER
TO DIFFERENT SECTORS
FASHION & BEAUTY STORIES
WATCHES AND JEWELLERY
STORIES
GOURMET STORIES
TRAVEL STORIES
INVESTMENT STORIES
o Investing in 2nd home in exotic destinations (Santorini/Sardinia/ Sicily/Beijing)
o Which are some of the private islands that we can still buy
o Investing in Australian vineyard and French Castle
GADGET STORIES
ARCHITECTURE ICONS
ORIENTAL ARTS STORIES
PROFILE STORIES
BILINGUALISM IS
TASTEFULLY WOVEN
WHY ADVERTISERS CHOOSE
ZbBz?
o Delivers your advertising messages to the homes of Singapore’s high net worth individuals.
o Maximises advertising effort by reaching only those who can afford.
o Catch target consumers in a right frame of mind with a ‘how to spend it’ guide for the rich and famous.
WHY ADVERTISERS CHOOSE
ZbBz?
o ZBBZ’s editorial contents add a cosmopolitan touch to your products.
o The association with ZB further lends a positive tone of credibility and authority.
o Theme driven issues are conducive for creative buys and sponsorship in a focused environment to achieve your advertising objectives.
RATES
ADVERTISING
ADVERTISING RATES
FULL COLOUR Inside Front Cover (IFC) $5,500
Outside Back Cover (OBC) $6,150
Inside Back Cover (IBC) $5,050
Double Page Spread (DPS) $9,150 ROB Full Page $4,400
FREQUENCY DISCOUNT
(within 12 months)
3 insertions 5%
6 insertions 10%
12 insertions or more 15%
18 insertions or more 15%
SPECIFIED POSITION 15%
W.e.f. March 2014 issue
TIMELINE FOR 2015….. Issue Booking Deadline Material Deadline
Jan 2015 21 Nov 2014 5 Dec 2014
Feb 2015 23 Dec 2014 9 Jan 2015
Mar 2015 23 Jan 2015 6 Feb 2015
Apr 2015 20 Feb 2015 6 Mar 2015
May 2015 20 Mar 2015 3 Apr 2015
Jun 2015 24 Apr 2015 8 May 2015
Jul 2015 22 May 2015 5 Jun 2015
Aug 2015 26 Jun 2015 10 Jul 2015
Sep 2015 24 Jul 2015 7 Aug 2015
Oct 2015 21 Aug 2015 4 Sep 2015
Nov 2015 25 Sep 2015 9 Oct 2015
Dec 2015 23 Oct 2015 6 Nov 2015
THANK YOU