zenithinternationalspecialist consultants to the food and drink industries worldwide

changing markets – world class partners

Zenith has two main areas of activity.Most people first come across ourpublic face of information services. Theseincreasingly lead on to confidentialprojects for individual companies.

Our consultancy work spans strategyand forecasting, acquisitions and duediligence, business plans and costmodelling right through to plantconstruction and operational efficiency,environmental audits and groundwaterdevelopment.

We are particular specialists in bottledwater and other beverages, but ourworld class expertise extends into foodsectors such as biscuits, confectionery,dairy products and meat.

Industry reports and market projectionsare central to our analysis and advice.We also provide tailormade newsservices, information managementsolutions and online database access.

We organise trade fairs, conferences andtraining courses, issue free daily newsupdates on our website and areassociated with several industrymagazines. With 50 staff speaking over20 languages, we cover all countries ofthe world.

Combining perspective, insight andvision, Zenith would be delighted to helpadd more value to your business overthe coming years.

Richard HallChairman

Full range of consulting services

All countries

North America

South America

West Europe

East Europe

Africa

Middle East

Asia

Australasia

Food and drink

Beer

Biscuits

Bottled water

Carbonates

Confectionery

Dairy

Fruit juice

Functional

Meat

New age

Soft drinks

Tea, coffee

Wine, spirits

Supply chain

Raw material

Groundwater

Ingredients

Manufacture

Packaging

Distribution

Retail

Impulse

Consumer

Environment

Business planning

Market projection

Competitor analysis

Strategy

Business plan

Cost modelling

Risk management

Crisis protection

Business change

Partner search

Due diligence

Acquisition

Feasibility study

Market entry

Divestment

Consulting

Information services

1 Strategy & management

2 Mergers & acquisitions

3 Market & commercial

4 Technical & operations

5 Water & environment

1 2

3 4 5

6 7

8 9 10

6 Market reports

7 Online data

8 Industry news

9 Events

10 Magazines

Perspective, insight, vision

Kathryn Foster, Finance Director, is anaccountant with additional responsibilityfor contracts, information technologyand human resources. She joined Zenithin 2008 after 7 years working in thedefence and space industries. She adviseson mergers and acquisitions as well asnegotiation. She also serves as Zenith’sCompany Secretary.

Esther Renfrew, Market IntelligenceDirector, is a graduate in InternationalManagement and Modern Languages anda fluent French speaker. A dairyspecialist, she project manages majordairy studies and co-ordinates a growingnumber of projects in fresh dairy, cheeseand whey. She is responsible for Zenith’smarket intelligence activity whichincludes market reports, news and globaldatabases for soft drinks, bottled water,dairy and other food sectors.

Mark Taylor, Non-Executive Director, hasa portfolio of executive and non-executive roles across the food anddrink sector. He was previously adivisional Managing Director at DairyCrest with responsibilities for strategy,acquisitions, business planning,commercial development, logistics andprocurement. In his earlier career, hewas an Executive Director of amanagement buy out from NorthernFoods and worked in Diageo.

Duncan Finlayson, Director, is aChartered Engineer and earth scientist.He started advisory work for the foodand drink industry in 1985 and became aDirector of Paris-based PerrierInternational in the aftermath of the1990 global recall. During 20 years’development of Zenith’s technical andoperations consulting, he has deliveredprojects for clients in more than 30countries. His strength is in unusual,demanding or multi-disciplinary projects.

Gary Roethenbaugh, Market andDevelopment Director, is a law graduatewho advises on market analysis andinformation management. A triathlete, hehas special expertise in sports nutrition.He previously worked in corporaterecovery and investigations for KPMGand in information security.

Richard Hall, Chairman and founder, isan economist who became a Director ofthe Dairy Trade Federation at 28 and hassince become a world leading expert onthe international food and drink sector.He regularly leads client companystrategy reviews and chairs industryconferences, from Brazil and the UnitedStates to China and Japan. He is arespected presenter and writer ofnumerous industry and market studies.International business expansion andacquisition advice are areas of particularknowledge.

Philip Coverdale, Operations ConsultingDirector, has an MEng in ManufacturingEngineering and Management, workingwith Accenture and Rolls Royce beforejoining Zenith in 2006. His main projectresponsibilities include feasibility studies,new factory planning, cost reduction andtechnical due diligence. He has strongconnections with financial institutionsand private equity.

Matt Wilton, Commercial ConsultingDirector, joined Zenith in 2010 from acareer in Colgate Palmolive, Unilever, ACNielsen and TNS, after a degree inHistory. He directs multi-countrystrategic projects for many of theworld’s leading food and beveragecompanies and has particular strengthon new market entry, business strategyand commercial due diligence.

Strategy & management

Mergers & acquisitions

Market & commercial

Technical & operations

Water & environment

Exceptional specialist knowledge and overview

u Strategy development, reviewu Competition analysisu Risk assessmentu Business plan, financial modellingu Feasibility studyu Value chain outlooku Project and interim management

Detailed experience to advise on all aspects

u Managed business saleu Acquisition target search and implementationu Business valuationu Commercial due diligenceu Buyer, investor introductionu Negotiation, supportu Integration, investment planningu Distributor selection

Tailormade studies to meet individual client needs

u Global, regional, nationalu Markets, companies, brandsu Flavours, packaging, pricingu Market dynamics, forecastingu Bespoke online databasesu Customer, supply chain surveysu Market rationale for new product developmentu OPTIC distribution channel analysis including out of home

Ensuring production efficiency and safety

u Cost modellingu Plant design, construction, commissioningu Quality systems, food safetyu Technical due diligenceu Operational troubleshooting, improvementu Product development, sourcingu Regulations, labellingu Crisis training and response, expert witness

Management, analysis and solutions

u Groundwater monitoring, modelling, due diligenceu Source development, management, protectionu Borehole drilling, testingu Water chemistry, microbiologyu Water legislation, licensingu Environmental assessmentu Contaminated land surveysu Dewatering for construction projects

analysis and adviceConsulting

Research & development

Market reports

Online data

Sales analysis

Industry news

Management support

Events

Global CongressesConferences

Trade fairsSeminarsTraining

Magazines

beverage innovationbottledwaterworldcooler innovation

dairy innovationAsia Pacific Bottled Water

Detailed information and expert insight

u Global - alcohol, hot drinks, milk drinks, soft drinks; bottled water, functional drinks;biscuits, dairy products

u Emerging - energy drinks, sports drinks, iced tea, iced coffee, herbal drinks; pre-mixed spirits; flavoured water, water coolers, point of use

u Strategic - fresh dairy, probiotics, whey; oxygenated water, smoothies, soy drinksu Europe - top 100 companies in beer, dairy, soft drinks; top 50 companies in

carbonates, juice, water; East, West, national u Contents - industry structure, market segments, forecasts, company/brand profiles

globaldrinks.com online databaseu 75 countries plus others by continent, giving total global coverage u 14 beverage categoriesu 11 year time series – 6 year history, 5 year forecastsu Rankings by volume, consumption per person, growth

Volume data poolingu 4 weekly manufacturer returns by flavour, pack, size, channel, customeru Total market picture under manufacturer control

Functionaldrinks newsletteru 25 x year, full global coverageu New product launches, company news, new legislation, media controversy

Customised e-mail news updatesu Subscription based news and analysis dedicated to client needs u Specified countries, companies and market segmentsu Monthly, weekly, bi-weekly or dailyu Daily updates on breaking news such as major acquisitions, product recalls

Free daily news headlines on web or by direct e-mail

Information management solutionsu Answers to too much data, too few resourcesu Automatic reporting systems up to Board level

Foward thinking programmes for industry leaders

u Bottled water, dairy, InnoBev soft drinksu International, UK; bottled water, functional drinks, new age drinks, soft drinksu Asia Pacific bottled water, European point of use, European water coolersu Beverage markets, legislation, technicalu Inductions, leadership, team; marketing, sales, technical, crisis

Through associated business Zenith International Publishing

Global soft drinks market and industry news, includes juice innovationGlobal market and industry news, design awardsInternational bottled and point of use water cooler journalGlobal market and industry newsJournal of Asia and Middle East Bottled Water Association

servicesInformation

General food

Beer

Bottled water

Consulting

Dairy

EngineeringEquipment

Financial

Government

Ingredients

Packaging

Soft drinks

Other alcoholOther water

Others

Many of the world’s leading food and drink companies have become Zenithclients in recent years along with their challengers, suppliers andcustomers, advisers and regulators. The total numbers more than 1,000from over 50 countries, excluding event delegates or magazine advertisersand subscribers.

Bord Bia, Cadbury Schweppes, Chiquita, Danone, Greencore, Kraft, McCain, Mars,Nestlé, Nölke, Procter & Gamble, Sara Lee/DE, Tchibo, Unilever, Wimm-Bill-DannAnheuser-Busch, Bavaria, BBH, Carlsberg, Carlton, Centralcer, DAB, Damm, Grolsch,Guinness, Hansa, Heineken, InBev, Kaiser, Karlsberg, Kirin, Peroni, SABMiller, San Miguel, Scottish & Newcastle, Sinebrychoff, Spendrups, Tartu, UnicerAdelholzener, Aguas Minerales, Al Manhal, ALPS, Angel Springs, Ballygowan, Borjomi,Campsie Spring, Castel, Coca-Cola, CoGeDi, Crown Distributors, Culligan, Danone,Eden Springs, Fiji, Gerolsteiner, Glacéau, Glenpatrick, Hassia, Henniez, Highland Spring,Icelandic, Masafi, Nestlé Waters, Neverfail, Rainbow, Sanpellegrino, Sip-Well, Spadel,Strathmore, Suntory, Ty Nant, Vichy Catalán, Voss, AS WatsonAccenture, A T Kearney, Arthur D Little, Bain, BMC, Booz Allen Hamilton, Boston Consulting Group, Charles River, Deloitte & Touche, McKinsey, OC&C,Promar, Roland BergerArla, Bel, Campina, Dairy Crest, Danone, Delta, Express, Fage, Fonterra, Friesland,Glanbia, Iparlat, Müller, Nordmilch, Pascual, USDEC, ValioAlpheus Environmental, Buro Happold, Earthtech, ICE, HaswellCentral Bottling, Dry Lube, Frigoglass, IMI Cornelius, Krones, Niro, Philips, R Bardi,Sidel, Soda-Club, Tetra Laval Actis, Aqua International, BC Partners, Cap Gemini, Capital International, Dresdner Kleinwort, EBRD, Eureau, Goldman Sachs, Grant Thornton, HSBC,IFC/World Bank, JP Morgan, KPMG Peat Marwick, Lehman, Merrill Lynch, PwC,Rabobank, Reuters, Salford, Société Générale, Standard & Poor’s, UBS Warburg B&NES Council, Canadian High Commission, Drinking Water Inspectorate,Environment Agency, FSA, Know How FundAjinomoto, Borculo Domo, British Sugar, Cargill, Danisco, Döhler, DSM, Firmenich,Givaudan, Hansen, IFF, Ingredia, Lanxess, Kerry, Quest, Rudolf Wild, Symrise, Tate & LyleAlcoa, Amcor, Ball, BASF, Bayer, Bericap, Boxmore, Constar, CRU, Dow, D S Plastics,Eastman, Elf Atochem, Elopak, Emhart, Esterform, Greif, Hoechst, ITW Hi-Cone, Mobil,Plysu, Rexam, Rockware, RPC, SIG, Tetra Pak, Wavin, WellmanAG Barr, Agros Nova, Apollinaris & Schweppes, Beverage Partners, Britvic, BSDA,Cadbury Schweppes, Carpe Diem, The Coca-Cola Company, Coca-Cola Amatil, Coca-Cola Enterprises, Coca-Cola FEMSA, Coca-Cola HBC, Coca-Cola Icecek,Compal, Cott, Cult, Del Monte, Dole, DPSU, Eckes-Granini, Fructal, Gerber,GlaxoSmithKline, Hero, Hoop, Krings, La Casera, Lipton, Nichols, Ocean Spray,Osotspa, PepsiCo, Pfanner, Princes, Punjab, Red Bull, Red Devil, Riaz, Shark, Silver Spring, Sumolis, Taisho, Tampico, Tropicana, Virgin, ZueggBacardi-Martini, C&C, Campari, Constellation, Matthew Clark, Pernod RicardABWA, Brita, BWCA, Canaletas, Capsnap, Cosmetal, Cuno, Dieau-Edafim, Ebac,EBWA, EPDWA, Nirvana Spa, Oasis, PHS, Samsung, Severn Trent, Suez, Tana, Thermo Concepts, Watergrid, Waterlogic, Wessex Water, Whirlpool, WRAP, WRCBallymoney Power, BOC, GVA Grimley, Hill & Knowlton, NSF, Ogilvy & Mather, University of Bath, Yell

Clients

Zenith International Ltd 7 Kingsmead SquareBath BA1 2ABUnited Kingdom

t +44 (0)1225 327900f +44 (0)1225 327901e info@zenithinternational.comzenithinternational.com

Recognised since the 1990s as Europe’sleading drinks consultancy, ZenithInternational has over 1,000 clientsacross more than 50 countries.

u world leading as well as local andnewly formed food and drinkmanufacturers

u equipment, ingredient and packagingsuppliers

u financial institutions, agencies andother consultancies

u trade associations and publicauthorities.

The company’s main activities involvecomprehensive market analysis, strategicand commercial advice, financial andtechnical consulting projects, informationservices and event organisation.

With some 40 staff based in the WorldHeritage City of Bath, Zenith also hasregional representation in numerousother countries.

These include:

zenithinternationalcommitted to adding valuespecialist consultants to the food and drink industries worlwide