zilele biz 2015 - csr - cartea ca instrument de marketing
TRANSCRIPT
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Inovatie editoriala in slujba oamenilorCartea – un valoros instrument de comunicare
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Cine suntem?
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Companie de marketing cu 2 linii de business
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Cine suntem?
Avem 20 de ani experienta de: Marketing, PR si comunicare, Publicitate Editare
Expertiza unica in domeniu face ca Princeps Publishing sa nu fie o editura ca toate celelalte.
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De ce carti?
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Pentru ca o carte poate schimba viata multor oameni
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Dar cartile pot aduce si …
Multiple beneficii brandurilor prin asocierile de valoare cu acestea: de peste 500 de ani cartile nu si-au schimbat functia asemenea rotii sau lingurii – lumineaza spiritul uman in aceeasi forma
au creat in mintea oamenilor ideea unui mediu elevat de comunicare
pot credibiliza impactul activitatii unor companii in societate, aducand informatii valoroase cu privire la un anumit domeniu
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Con-vingere?
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Cultura unei afaceri si nivelurile ei de constiinta
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Forta motrice a afacerilor sufera o schimbare imensa
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Ce ofera cartea? – Studiu de caz
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Un proiect editorial conceput si sustinut in mod inedit
“ Sinaia – Orasul elitelor”
este o lucrare de referinta in spatiul publicistic romanesc si un model de comunicare editoriala
Data aparitiei: noiembrie 2015
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De ce merita sustinut proiectul?
O carte traverseaza timpul, conserva si credibilizeaza informatia
de valoare mai bine decat orice alt mediu de comunicare.
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O carte document
Cartea joaca rolul unui ambasador cu alura de avocat!
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Ce ofera proiectul editorial?
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Strategie integrata
Cartea beneficiaza de o ampla campanie de promovare si comunicare pe durata a 2 ani.
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Suport si grafica premium
Set complet de materiale de promovare.
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… si trailer
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www.sinaiaorasulelitelor.ro
Sinaia, orasul cu cele mai multe monumente de arhitectura pe cap de locuitor din România, are prin intermediul cartii, un site special.
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Prima harta a orasului Sinaia cu obiective arhitectonice
Cartea va fi comercializata impreuna cu harta orasului Sinaia ce contine in premiera 5 trasee turistice concepute de autorul acesteia ce urmaresc vizitarea a peste 120 de obiective: monumente de arhitectura si case de autor (vile proiectate de mari arhitecti).
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Personalitatile care sustin proiectul
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Marketing - distributie
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Strategia de vanzare este coroborata cu promovarea
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Beneficiile parteneriatului
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Campanie personalizata
In cadrul proiectului cultural fiecare sponsor isi poate construi propria campanie de comunicare in legatura cu tema cartii.
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O adevarata investitie in constiinta oamenilor
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O adevarata investitie in constiinta oamenilor
“Daca nu cunosti nu poti sa pretuiesti”
Motto carte autor Arh. Dan Manea
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Va multumim!