zoomlab brazil 2016 en
TRANSCRIPT
2016
About us
Methodo
Clients
Cases
Contact
Partners
Who we are
ZoomLab is an independent strategy research and consulting company founded in 2007
in Rio de Janeiro and São Paulo, Brazil
We are consultants, economists, statisticians, research experts and skilled project
managers with years of experience in consulting for world leading multinational
companies, SMBs and public organizations
What we do
We provide qualitative and quantitative insights on industries, retailers, product
categories and consumers, and help our clients to make clear and confident strategic
and tactical planning decisions, launch and develop products and services and keep
pace with the fast growing Brazilian market
Our promise
We value long-term relationships and mutual dialogue with our large network of players
and partners in industry, retail, trade associations, trade press, research and consulting
companies, consumers and opinion makers
We combine specialist industry knowledge and in-country research expertise, use
innovative and non-standardized approaches, and deliver accurate and constantly
updated data and measurements
About us
Clients
Cases
Contact
About us
Methodo
Partners
Methodology
How we deliver it : Customized Qualitative & Quantitative
■ Individual in-depth interviews, focus groups, workshops, blogs, ethnography… in
dedicated spaces, in home, in store… face-to-face, phone, on-line… with audio/video
streaming and recording, simultaneous translation…
■ Desk research, field analysis, storechecks, exhaustive audit, data collection and
interpretation
■ Statistics with analysis from global, regional, country and company perspectives
■ Market context, custom business intelligence, competitor insights and future trends
analysis and explanation
■ Reports and recommendations (in Portuguese, English, French and Spanish)
Our clients & partners in Europe, USA and LatAm
■ Leading suppliers, wholesalers and retailers of consumer products
■ Raw material, energy, ingredients and packaging suppliers
■ Market research and consulting firms
■ Panels of consumers and professionals
■ Public organizations and universities
How do they use our services
Corporate strategy planning, brand and product management, consumer insights,
competition strategies, channel and customer management and supplier relationship
management
Methodo
About us
Clients
Cases
Contact
Partners
40+ Clients, brands and partners
Clients
Cases
Methodo
About us
Contact
Partners
40+ Clients, brands and partners
Clients
Cases
Methodo
About us
Contact
Partners
Cosmetics / B2C / Europe & Brazil
■ Consumers’ attitudes and behaviors, brand and market perception, beauty, skin
and sun care products, purchasing habits and motivations, recommendations
for new products developments and launches
■Methodo: Blogs with consumers, including storechecks, in Europe and Brazil
Fragances / B2C / Europe & Brazil
■ Fragrance launch / relaunch, brand DNA, sniff tests, perception of brand, logo,
advertising campaign, ambassador, etc. benchmark, sales channels analysis,
opportunities for development
■Methodo: Consumers’ focus groups and workshops in Europe and Brazil
Cosmetics / B2B+B2C / Brazil
■ Launch of a premium facial cream in Brazil. Analysis of the existing offer mid to high
end in several distribution channels, brand positioning, data analysis and statistics
■Methodo: In-depth interviews with manufacturers, retailers, beauty specialists,
consumers
CasesHealthcare, Beauty & Hygiene
Clients
Cases
Methodo
About us
Contact
Partners
Consumer electronics / B2B+B2C / Brazil
■Multimedia tendencies on the Smart TV market. Consuming habits of public TV
channels contents, cable/sat, video on demand, etc. Identification of business and
content development opportunities
■Methodo: In-depth interviews with manufacturers, retailers, multimedia specialists,
consumers
Consumer small appliances / B2B+B2C / Brazil
■ Evaluation of business opportunities for semi-professional appliances through new
distribution channels – beauty and hair salons
■ Methodo: Focus groups and in-depth interviews with hairdressers, franchisers,
beauty supply store owners and managers, trade associations, consumers
Consumer large appliances / B2B / China & Brazil
■ Identification of M&A partners and targets, global home laundry manufacturers,
plants background and plans, production strategies, business environment, government
policies and regulations, local component suppliers analysis, destination market
analysis (export/import taxes, supply-chain, market sizes & drivers, consumer attitudes
e purchasing behaviors, channels analysis), attractiveness analysis
CasesElectronics & Appliances
Clients
Cases
Methodo
About us
Contact
Partners
Food Service / B2B+B2C / Brazil
■ Impacts of the crisis on consuming and purchasing habits of packaged food and
restaurants attendance, key trends, health and wellness, packaged vs home made
products, purchasing habits, suppliers relationships
■Methodo: In-depth interviews with restaurant owners and managers, chefs,
franchisers, consumers
Ingredients (enzymes) / B2B / Brazil
■ Shelf life and supply chain analysis of artisanal, industrial and frozen bakery
products, business opportunities for new specialty ingredients developments
■Methodo: Storechecks and in-depth interviews with importers, ingredient producers,
wholesalers, retail dairy managers, bakery owners, regional trade associations,
consumers
Beverages / B2B+B2C / Brazil
■ Largest players’ strategy analysis, store models analysis, loyalty ad credit
programs, focus on specific product categories and channels (discounters, cash &
carry, convenient stores), customers’ consuming habits
■ Methodo: Storechecks and in-depth interviews with store, category and marketing
managers, customers (B2B & B2C)
Cases Food & Beverages
Clients
Cases
Methodo
About us
Contact
Partners
IT & E-commerce / B2B / France & Brazil
■ Consulting, multi sectors analysis, identification of opportunities through prospects
(banque, telco, retail, etc.) and partners (web agencies, Criteo, DoubleClick,
comScore, etc.), e-commerce fairs, sales
Automotive / B2B / LatAm
■ Perception of the group’s strategy following a corporate meeting in Europe
■Methodo: Blogs and In-depth interviews with a selection from the 3000 top
managers throughout Latin America
Packaging / B2B / LatAm
■ Trends analysis of the packaging sector and best practices following new regulation
of the national policy for solid wastes management
■Methodo: In-depth interviews with sustainability managers in the industry (PepsiCo,
Nestlé, Danone, Kraft Foods, Brf Brasil Foods, etc.) and retail (Carrefour, Wal-Mart,
etc.), environmental consulting companies, NGOs, trade associations and specialized
press
CasesTechnology, Automotive, Packaging
Clients
Cases
Methodo
About us
Contact
Partners
Energy & Environmental services / B2B / Brazil & Chile
■ Government policies on energy efficiency, M&A, sourcing ESCO (energy services
companies), competitive environment, pricing, presentations to federal government
and consortiums, opportunities analysis for global events 2014 World Cup, 2016
Olympic Games and Porto Maravilha (Urban waterfront revitalization)
Ethical fashion & Fair trade / B2C / France & Brazil
■ Brand launching in Brazil, new collection, store opening, analysis of fashion
tendencies, purchasing experience, brands and channels mapping, brand concept
analysis, name and logo, store layout
■Methodo: Focus groups, in-depth interviews, storechecks and workshops with
consumers, opinion leaders, designers and fashion professionals
Pangaea Exploration & 5 Gyres Institute (USA)
UNEP - United Nations Environment Program
■ Ocean preservation, research on south atlantic gyre (plastic islands) and education
in North America, Europe, LatAm and Africa
■Marketing, media, sponsoring, partnerships and events
■ Logistics management for the South Altantic and South Pacific expeditions
CasesSustainability
Clients
Cases
Methodo
About us
Contact
Partners
■One of the world's leading market research firms, utilizing the most appropriate
mix of technology, media, tools and innovative methodologies
■ 500+ analysts worldwide, large online survey panel
■ Thanks to pioneering innovative research methodologies, Harris offers
proprietary and customized solutions in the areas of market and customer insight,
corporate brand and reputation strategy, and marketing, advertising, public
relations and communications research
■ Syndicated and customized research in 27 industries and 200+ categories such
as food, beverages, luxury goods, beauty & hygiene, home care, toys and games,
consumer appliances and electronics, health, finance, food service, retail, travel &
tourism, etc.
■ 800+ analysts in 80+ countries, approx. 115 million reports published annually
■Government policies, socio-economic environment, 300+ company profiles,
category & channel analysis, market trends, short and long-term forecasts, etc.
■ Business cluster for digital content and services supporting French digital
industry’s most active players
■ 900 members, innovative SMEs, major universities, research labs, and
corporations focused on a specific technology-driven industry
■Market assessment & Acceleration program, providing startups with strategic
support by mentors, essential information, networks, and resources on the
Brazilian market, including ongoing competitive intelligence, training, partnerships,
funding solutions and project reviews
Partners Research & Consulting
Partners
Clients
Cases
Methodo
About us
Contact
UBIFRANCE - French Trade Commission (Brazil)
FIRJAN - Federation of Industries of the State of Rio de
Janeiro (Brazil)
■ Assistance to foreign companies and entrepreneurs looking for potential
partners in Brazil, business meetings and guided visits with suitable
prospects, information about the conditions of accessing the Brazilian market
and developing their business locally
University of Oxford (UK)
OPHI - Oxford Poverty and Human Development Initiative
■Qualitative survey inluded in population census
■ Individual interviews and focus groups with inhabitants of favelas on
subjects such as shame, humiliation and empowerment
COPPEAD Business School (Brazil)
UFRJ – Federal University of Rio de Janeiro
■ Chair of Studies and Qualitative Research, Alumni association
PartnersPublic & Universities
Partners
Clients
Cases
Methodo
About us
Contact
François-Xavier Saint-Martin
+5521-99361-1144
Sarah Fitte
+5521-99322-9209
www.zoomlab.com.br