zoomsocial entertainment category deck
DESCRIPTION
ZoomSocial Entertainment Category Deck - Zoom Media & MarketingTRANSCRIPT
zoommedia.com
ZoomSocial: Delivering the Ideal Entertainment TargetPresented to:
By:
Reach the Ideal Entertainment Consumer in the ZoomSocial Network:
• Affluent ($69K Avg HHI)
• Educated (Bachelor’s Degree+ Index 145)
• Average 7 visits per month to ZoomSocial Venues
• 86 Minute Dwell Time
• 83% A18-34
Why ZoomSocialTM?
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Engage target audience in a relevant viewing environment with Digital Signage, static billboard & promotional offerings in ZoomSocial.
ZoomSocial Patrons & Movies
Super Influential Consumers [Movies]
Index 296
Ordered movie tickets online Index 244
Attend movies 2-3 times a month
Index 224
Prefer to see movie opening weekend
Index 196
Looked up movie listings or show times online
Index 182
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
ZoomSocial Patrons Like to Watch Movies at Home
Watched a movie online Index 226
Rented a movie from Netflix.com Index 172
Rented 10-14 DVDs/Blu-ray discs in past 30 days Index 170
Ordered DVDs/Blu-ray discs online Index 134
Very likely to purchase a Blu-ray player Index 125
Owns DVD/Blu-ray player Index 114
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Downloaded 5+ Music Albums & Other Audio in Past 6 Months
Index 390
Attended Concert or Other Musical Performance in Past 12 Months
Index 196
Use MP3 Player to Listen to Music Index 191
Hobbies: Listening to Music Index 151
ZoomSocial Patrons are Music Enthusiasts
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
ZoomSocial Patrons & Video Games
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Play video games 2+ times per week 391
Ordered video games/systems online 229
Use MP3 player to play video games 143
ZoomSocial Patrons & Entertainment Web Sites
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Entertainment Web Sites Visited in past 30 days
Index
IMDb.com 302
Hulu.com 289
Moviefone.com 241
Ticketmaster.com 228
MTV.com 211
iTunes.com 190
Yahoo! Movies 186
NBC.com 164
CBS.com 151
ABC.com 123
ZoomSocial patrons are 149% more likely to have visited a website for entertainment information in the past 30 days.
ZoomSocial Patrons & Mobile Phone Entertainment
Mobile Phone/Smartphone Activities Index
Watched a video clip 260
Listened to a podcast 290
Downloaded an application or “App” 228
Visited or used a social networking site 253
Downloaded a game 260
Watched a full length movie 364
Watched a downloaded or streamed TV program
280
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
ZoomSocial Patrons Invest in Entertainment
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
ZoomSocial Patrons Own… Index
MP3 player docking system 206
Home entertainment theater/system 139
LCD television set 131
Surround sound speakers 128
Internet connectable television set 124
HDTV 121
zoommedia.com
Appendix
ZoomSocial ESPN TBS TNT USAFood
Network
Visited Hulu.com in past 30 days 289 95 112 93 110 103
Visited iTunes.com in past 30 days 190 128 122 112 114 125
Ordered video games online 229 113 114 108 114 108
Owns surround sound speakers 128 116 108 103 105 114
Entertainment Category - Entertainment Cable Nets
ZoomSocialTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomSocial ESPN TBS TNT USAFood
Network
Very likely to purchase a Blu-ray player
125 114 108 109 102 105
Owns MP3 player docking system 206 115 108 97 102 119
Ordered movie tickets online 244 113 108 102 100 124
Rented a movie from Netflix.com 172 104 104 93 102 112
Entertainment Category - Entertainment Cable Nets
ZoomSocialTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomSocial ESPN TBS TNT USAFood
Network
MP3 player used to listen to podcasts 205 103 89 82 90 105
Owns LCD television set 131 113 108 104 105 108
Prefer to see movie opening weekend
196 106 123 112 120 117
Plays video games 391 130 125 116 119 95
Entertainment Category - Entertainment Cable Nets
ZoomSocialTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs